Do you ever think about why a good landing page is vital for your website?
A landing page is more than just a page you land on after clicking a link — it plays a crucial role in converting website visitors into customers or users.
It can be specifically designed to encourage visitors to take an action. Whether it’s for a campaign, a product promotion, or a marketing goal, a landing page is a conversion-optimized page designed to achieve a single purpose.
A landing page helps you accomplish your business or marketing goals.
Most websites aim to drive conversions, such as purchases, app downloads, or email subscriptions. A landing page is built to turn visitors into conversions.
Visitors may find your landing page organically through search engines or via paid ads on Facebook, LinkedIn, or in PPC campaigns.
A good landing page is essential for achieving your goals. Before creating one, clearly define your goal — this helps you build a high-converting page.
Let’s explore the steps to create an effective landing page.
Steps to Follow to Create a Responsive Landing Page for Websites
A landing page is built specifically for marketing purposes. You can create one using the same platform where you maintain your website.
When building your landing page, always keep its main purpose in mind. This will help you add clear, concise copy, relevant visuals, and a strong call to action (CTA).
1. Define your landing page’s goal
Source: Technology vector created by Stories – freepik.com
You can use a landing page for multiple purposes.
The first step is defining the goal of your page:
- Do you want email subscribers?
- Do you want to promote a service or product?
- Are you trying to collect customer information?
Whatever your goal, your landing page should be optimized around that one purpose.
2. Choose your platform
Source: Man vector created by Stories – freepik.com
A landing page platform is where you build your page. It can be created through:
- Low-code development
- Landing page builders
If you’re an advanced programmer, you can code the page. If not, website builders let you create a responsive landing page without any coding.
Some landing page builders you can use:
AWeber
AWeber is a well-known email marketing platform. You can use AWeber’s landing page tool to create pages with drag-and-drop editing, A/B testing, built-in forms, and integrations.
Leadpages
A budget-friendly option starting at $27/month. Leadpages offers drag-and-drop building and integrations with major marketing platforms. Ideal for small businesses.
HubSpot
HubSpot’s landing page builder starts at $50/month and comes with a suite of marketing tools. It’s beginner-friendly and offers a full-service marketing experience.
Unbounce
A popular name in landing page building. Unbounce offers advanced AI-powered features and a modern drag-and-drop builder.
You can also explore options like Zyro, which offers additional useful features.
3. Craft a compelling call to action
Source: Man vector created by Stories – freepik.com
Your CTA is the final message telling visitors to take action.
A compelling CTA should be:
- Clear
- Direct
- Value-driven
- Aligned with your page’s main goal
Speak to the benefit the user will receive. When you market your product effectively, your CTA becomes even more persuasive.
4. Choose your landing page functionalities
Source: City vector created by Stories – freepik.com
Your landing page should be visually appealing and relevant to your ad. Many companies hire designers, but most page builders offer customizable templates.
Must-have landing page builder features:
Drag-and-drop editor
Lets you create a professional design without any coding.
A/B testing
Allows you to test multiple versions of your landing page and show visitors the best-performing variation.
Customizable templates
Easily build your own page layouts using tools like custom template builders.
Analytics dashboard
You need insights after launching your page. Built-in analytics or tools like Google Analytics help track performance and make improvements.
5. Create punchy & relevant copy
Source: Web vector created by Stories – freepik.com
Your copy should be:
- Clear
- Relevant
- Consistent with your ad’s messaging
- Persuasive
As an extension of your ad, your landing page should feel like the natural next step.
Strong copy reinforces the message and encourages visitors to take action. Great landing page copy ties everything together.
6. Use high-quality media
Source: Social media vector created by Stories – freepik.com
High-quality visuals help increase engagement and conversions.
Use images and videos that support your ad’s message. You can also enhance your visuals using tools like a photo enhancer.
Your media should:
- Match your brand identity
- Align with your landing page’s primary goal
- Reinforce your message
7. Make a simple form and link it to your social ads
Visitors are far more likely to complete short, simple forms. Keep fields to a minimum — the more fields you add, the fewer submissions you’ll receive.
After building a compliant landing page, connect it to your Facebook or Google ads by updating the ad’s URL.
Once your ad is linked, visitors who click through will automatically be directed to your landing page.
Why is Landing Page Optimization Necessary?
A landing page is a crucial part of a successful marketing campaign.
You need to track performance using tools like Google Analytics or other analytics software. Monitoring your data after launching the page helps you understand how visitors behave and where to make improvements.
Landing page optimization is an ongoing process — publish, evaluate, optimize, repeat.
Final Verdict
Landing pages are designed to convert visitors into customers.
Each ad campaign should ideally have its own dedicated landing page. This keeps users focused on the right product or message, increasing the likelihood of conversions.
Because landing pages are single-purpose, they should follow a single goal. A well-designed landing page can significantly increase conversion rates and improve ad performance.
An eye-catching, goal-driven landing page is essential for a successful marketing campaign. Following these steps will help you build a page that converts.
