Boost Online Conversions With One Click Checkout

Published: | By Mick Essex

Customer expectations are changing rapidly, and what people learn to love in one industry increasingly defines what they expect in other industries.

These ever-shifting expectations pressure businesses to meet their customers where they are—delivering their products faster, cheaper, and more seamlessly than ever.

In this article:

Boost Online Conversions With One-Click Checkout

Most checkout experiences have upwards of 18 fields, adding friction and giving your customers opportunities to abandon their carts.

According to the Baymard Institute, 70% of customers will leave when the checkout process takes too long. A proven method to increase ecommerce conversion rate is to dramatically reduce the time to checkout.

At POWR, we obsess over checkout optimization, helping businesses like yours continually improve their conversion rates.

That’s why we work with Stripe to enable Link for all businesses on our platform. Link auto-fills your customers' payment and shipping details so they can check out in a single click.

POWR + Link by Stripe

Link Delivers Key Tangible Business Results

  • Increase online conversions 

Reduce cart abandonment by creating a frictionless one-click checkout experience. Link increases conversion rates by over 7% for logged-in Link customers.

  • Speed up the checkout experience

Enable customers to check out in just six seconds with the optimized Link experience—9x faster than non-Link customers.

  • Optimize the user experience

Link’s simple checkout flow creates a better user experience for returning customers. Link customers purchase 4x more often than non-Link customers.

The Link experience is just as simple for your buyers. Link auto-fills saved payment details and shipping address in a few simple steps.

Your customers’ data is encrypted to keep it secure, and as a certified PCI Service Provider Level 1, Link meets the highest level of certification available in the payments industry.

Customer Signup Process in 3 Steps

1. Save payment info

Customers choose to save their payment details and shipping address to your Link-supported checkout. Entering these details normally takes less than a minute to complete, and then Link will auto-fill it from then on.

Save payment info


2. Mobile verification

Customers who use Link on a new site or device will receive a one-time code to verify their identity. This provides an extra layer of security and protection crucial for online purchases.

Account verification


3. Pay in one click

Link auto-fills saved payment details for future purchases so customers can check out with a single click. The easier it is to buy at checkout, the more purchases online shoppers will make.

Pay in one click


How To Connect a POWR App with Link

Enabling your customers to check out faster is critical to an optimized checkout experience. You can turn on Link in the POWR Stripe Button, and it is a feature selection in the POWR Order Form by toggling on 'Require Payment'. 

Link is fully integrated with POWR and can easily be enabled without requiring code. Please visit the Help Center for more details.

Both the Stripe Button and Order Form are free, with no credit card required, and come with other enhanced features on upgrade. 

Your ecommerce business needs every advantage possible, and one-click checkout from Link is yet another POWRful way you can grow your ecommerce business.

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow revenue, and accelerate new business opportunities. Headquartered in San Francisco and Dublin, the company aims to increase the GDP of the internet.

As a unified platform designed to solve all the undifferentiated complexity of money movement—not just accepting payments, but many of the actions a business will need to take with money—Stripe enables businesses around the world to enter new markets, build new revenue streams, and optimize their customers’ experience. Stripe obsesses over the complexities of financial infrastructure so that users can focus on building and optimizing. 

Companies of all business models use Stripe’s software and APIs to accept payments, send payouts, prevent fraud, manage revenue, analyze data, and provide financial services to their users.

Stripe puts users first, understanding that businesses built on its software depend on Stripe for reliability, risk management, and reporting. Stripe’s success depends on the success of Stripe’s users, so the needs and problems of those users are always front and center. 

Stripe envisions a future where businesses worldwide can launch quickly, find product/market fit, and build on software and APIs that are constantly improving to support the evolving needs of those businesses. The challenges facing businesses are myriad and multiplying. Stripe helps users anticipate and stay ahead of those challenges, providing the tools, payment methods, and reliability required to successfully operate in the digital economy of today and the future.

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