small business

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    The Customer Experience in 2022: 7 Trends You Need to Know

    Published on 2021-12-13 By Julia Serdiuk

    2021 has seen a shift in customer service support toward digital channels.

    Businesses had to quickly develop new ways to deliver excellent client experience. Today, even those who were just considering the possibility of going digital have...

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    What to Do Once You've Collected Leads: Effective Lead Nurturing

    Published on 2021-12-13 By Emilie Murphy

    So, you’ve collected leads on your website. Now what? 

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    Tips & Tools to Give Your Startup/Small Business a Boost

    Published on 2021-12-08 By Henny Kel

    Are you a small business owner or an entrepreneur just starting off? 

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    How To Use The Holiday Season To Increase Your Customer Base?

    Published on 2021-12-04 By Mansi Dhorda

    With holidays just around the corner, businesses are gearing up to increase sales and make the best out of the situation.

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    8 Ways to Increase The Conversion Rate on your Dropshipping Store

    Published on 2021-11-25 By Jessica Fender

    Increasing conversion rates is the next best thing to having content that attracts people to your online store.

    There is no strict recipe for success, but all in all, higher conversion translates to more sales and more profits for you and...

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    How to Help Your SMB Clients Optimize Their Customer Engagement

    Published on 2021-11-24 By Gaurav Belani

    According to a recent State of the Connected Customer report by Salesforce, 83% of customers expect immediate engagement when they get in touch with a business. Even after the purchase process is complete, customers expect instant...

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    How to Inspire Customers to Create UGC About Your Products

    Published on 2021-11-10 By Shanice Jones

    High-quality User Generated Content (UGC) is the holy grail of social media marketing. Similar to positive product reviews, organic content from your customers can convince potential buyers better than paid advertisements.

    Content from your...

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    9 Ways to Increase Customer Loyalty and Improve Sales

    Published on 2021-11-08 By Burkhard Berger

    Customer loyalty is one of the greatest accomplishments that a business can achieve. Turning a prospect into an advocate of your business by using your retention strategies or loyalty marketing is a great and fulfilling process.

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    How Business Analysis Can Help Grow Your Small Business

    Published on 2021-10-21 By Nikki Dale

    What Is Business Analysis?

    In simple terms, business analysis is the process of finding solutions to business problems through identifying and understanding information gained from various data sources.

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    Why Aligning SEO and PPC Can Help You Increase Profit Rates

    Published on 2021-10-18 By Shanice Jones

    Since the onset of the pandemic, businesses have been forced to rely on different methods and strategies to generate leads, increase traffic, and turn up conversions.

    But there seems to be a split in schools of thought when it comes to SEO...

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    Leverage Coupon Marketing to Improve eCommerce Customer Referrals

    Published on 2021-10-12 By Akshay Deogiri

    Today's customers are savvy, and they are very well aware of how to capitalize on offers and coupons provided by brands. 63% of online buyers say that they want coupons to be more accessible.

    Though it is more beneficial to customers,...

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    5 Tips for Providing the Best Customer Service During Holiday Season

    Published on 2021-10-07 By Gaukhar Murzagaliyeva

    The holidays can be a stressful time of the year, but they are also a great opportunity to stand out from the competition and solidify your customer base. Use that opportunity and make the right first impression with your customers.

    After all,

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    7 Tips To Handle Customer Complaints Effectively

    Published on 2021-10-05 By Tim Ferguson

    Are you tired of receiving complaints? When left unattended, they lead to long negative reviews impacting your future sales. Hence, it’s crucial to keep your current customer base content along with landing new customers. 

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    5 Lead Generation Metrics in a Digital World

    Published on 2021-09-29 By Shanice Jones

    Your marketing and sales teams are most likely driven by the data collected from potential leads, building your database on the research and feedback you’ve painstakingly collected over the years.

    The data collection and review process has...

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    The Most Important Things in Customer Service During the Holidays

    Published on 2021-09-27 By Thomas Jackson

    The holidays are not just times to watch movies, shop for perfect gifts, and enjoy quality time with your loved ones. Holidays are important periods for businesses because sales surge for several weeks as many people get to shop.

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