small business

    creating a pop up marketing strategy

    Creating A Popup Marketing Strategy

    Published on 2022-02-03 By Jose Nunez

    Popup forms appear on websites striving to grab a visitor’s attention and push advertising content. An ad that opens a new window is a traditional popup.

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    5 Ways to Boost Customers’ Loyalty with Post-Purchase Experiences

    Published on 2022-02-03 By Mitko Ivandjikov

    1. What is the post-purchase experience?

    Post-purchase experience refers to customers’ behavior after they purchased the product. 

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    Should I Focus On TikTok For My Ecommerce Brand?

    Published on 2022-02-02 By Shanice Jones

    TikTok has become a worldwide sensation and has broken several records over the years. The app is on its way to becoming a big part of the $80 billion social commerce market, which exploded in popularity during the pandemic. 

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    Revenue Efficiency: Learn How to Streamline Payment Processes

    Published on 2022-01-31 By Niamh O'Reilly

    There are many elements that go into running a small business, some exciting and some challenging. One challenge every business has to face from the start is payment processing.

    There are two elements to streamlining your payment processes as...

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    5 Steps to Making Customer Testimonials More Effective

    Published on 2022-01-27 By Sam Shepler

    Social proof is a well-known marketing strategy that is withstanding the test of time and is one of the staples of digital marketing too. Testimonials are an indispensable aspect of social proof, and adding them next to your products can ...

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    Digital Accessibility: Is Your Customer Support Accessible?

    Published on 2022-01-26 By Lee Li

    No matter what industry or niche a business operates in, its reputation is only as good as the customer service it provides. Answering questions and providing after-sales service to buyers helps them be more confident when doing business with...

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    5 Digital Marketing Techniques Every Business Should be Using in 2023

    Published on 2022-01-24 By Adam Steele

    If you want to make more sales this year, you must ensure that you have a great digital marketing strategy.

    There’s a lot that goes into marketing, including content, social media, and more. In this article, we will outline the top 5 digital...

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    Automating Customer Service: The Right Way

    Published on 2022-01-20 By Maria Mladenovska

    The quality of customer service is a good indicator of the general health of any organization.

    A brand is unlikely to be prosperous in the long run if it does not cherish its consumers and tries to learn what they are searching for.

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    What Is High-Velocity Sales and Why Is It Important?

    Published on 2022-01-19 By Raaquib Pathan

    One of the most common terms used in SaaS sales is the future of inside sales.

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    Lead Generation Ideas for Small Business

    Published on 2022-01-17 By Robert Jordan

    What is Small Business Lead Generation?

    Small business lead generation refers to the use of numerous tactics by a small business to generate interest in their product or service and attract people interested in the hopes that they will...

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    Estimate the Cost of Your eCommerce Business in 2023

    Published on 2022-01-13 By Shanice Jones

    Some experts have asked whether or not eCommerce could continue to outpace traditional retail post-Covid. If you’re considering starting your eCommerce business in 2023, you’ll first need to consider the real costs. 

    *Updated 7/1/2024

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    12 Skillful Tips to Use After Holiday Sales to Keep Customers Shopping

    Published on 2022-01-12 By Wesley Cherisien

    A holiday sale can make a huge boost to a company’s bottom line. People are actively looking to shop during these holiday season. But once the holiday season ends, how do you keep customers shopping?

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    6 Strategies to Help Small Business Owners Become More Successful

    Published on 2022-01-09 By Niamh O'Reilly

    Despite the struggles and changes in society, the world has adapted to new ways of living and working.

    So, as we look ahead to all the excitement and challenges in the years to come, there is no better time to adopt new small business...

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    Growth Marketing: Is it Right for Your eCommerce Business?

    Published on 2022-01-03 By Lee Li

    Deciding on a marketing strategy for long-term success is tough.

    But rather than finding a winning sequence of ads or emails and sticking with them forever, you might be better served by using growth marketing to help you adapt your strategies

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    6 Must-Have Tech Tools for 2023 and Beyond

    Published on 2021-12-23 By Steven Macdonald

    Running a small business in a fiercely competitive world is tougher than ever. The growing customer demands blend with the uncertainty of a pendulum-like pandemic. This means you will be chasing targets and complaining about not having enough...

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