small business

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    Growth Marketing: Is it Right for Your eCommerce Business?

    Published on 2022-01-03 By Lee Li

    Deciding on a marketing strategy for long-term success is tough. But rather than finding a winning sequence of ads or emails and sticking with them forever, you might be better served by using growth marketing to help you adapt your strategies...

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    6 Must-Have Tech Tools for 2023 and Beyond

    Published on 2021-12-23 By Steven Macdonald

    Running a small business in a fiercely competitive world is tougher than ever. The growing customer demands blend with the uncertainty of a pendulum-like pandemic. This means you will be chasing targets and complaining about not having enough...

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    Challenges to Manage a Remote Business and How to Overcome Them

    Published on 2021-12-22 By German Viera

    In today's corporate world, working from home has become very common, or you can say a new normal with the rise of virtual office.

    Thanks to the recent epidemic, which completely upended the idea of the physical workplace.

    Before, companies...

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    How to Choose the Right Website Builder for Your Business

    Published on 2021-12-20 By Hazel Raoult

    Hiring a professional website designer or developer is expensive. Upfront costs range between $5,000 and $30,000 (or more depending on the professional’s expertise and your requirements).

    Maintenance for the website costs at least an...

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    The Customer Experience in 2022: 7 Trends You Need to Know

    Published on 2021-12-13 By Julia Serdiuk

    2021 has been a shift in customer service support towards digital channels.

    Businesses had to quickly develop new ways to deliver excellent client experience. Today, even those that were just considering the possibility of going digital have...

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    What to Do Once You've Collected Leads: Effective Lead Nurturing

    Published on 2021-12-13 By Emilie Murphy

    So you’ve collected leads on your website. Now what? 

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    Tips & Tools to Give Your Startup/Small Business a Boost

    Published on 2021-12-08 By Henny Kel

    Are you a small business owner or an entrepreneur just starting off? 

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    How To Use The Holiday Season To Increase Your Customer Base?

    Published on 2021-12-04 By Mansi Dhorda

    With holidays just around the corner, businesses are gearing up to increase sales and make the best out of the situation.

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    8 Ways to Increase The Conversion Rate on your Dropshipping Store

    Published on 2021-11-25 By Jessica Fender

    Increasing conversion rates is the next best thing to having content that attracts people to your online store.

    There is no strict recipe for success, but all in all, higher conversion translates to more sales and more profits for you and...

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    How to Help Your SMB Clients Optimize Their Customer Engagement

    Published on 2021-11-24 By Gaurav Belani

    According to a recent State of the Connected Customer report by Salesforce, 83% of customers expect immediate engagement when they get in touch with a business. Even after the purchase process is complete, customers expect instant...

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    How to Inspire Customers to Create UGC About Your Products

    Published on 2021-11-10 By Shanice Jones

    High-quality User Generated Content (UGC) is the holy grail of social media marketing. Similar to positive product reviews, organic content from your customers can convince potential buyers better than paid advertisements.

    Content from your...

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    9 Ways to Increase Customer Loyalty and Improve Sales

    Published on 2021-11-08 By Burkhard Berger

    Customer loyalty is one of the greatest accomplishments that a business can achieve. Turning a prospect into an advocate of your business by using your retention strategies or loyalty marketing is a great and fulfilling process.

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    How Business Analysis Can Help Grow Your Small Business

    Published on 2021-10-21 By Nikki Dale

    What Is Business Analysis?

    In simple terms, business analysis is the process of finding solutions to business problems through identifying and understanding information gained from various data sources.

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    Why Aligning SEO and PPC Can Help You Increase Profit Rates

    Published on 2021-10-18 By Shanice Jones

    Since the onset of the pandemic, businesses have been forced to rely on different methods and strategies to generate leads, increase traffic, and turn up conversions.

    But there seems to be a split in schools of thought when it comes to SEO...

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    Leverage Coupon Marketing to Improve eCommerce Customer Referrals

    Published on 2021-10-12 By Akshay Deogiri

    Today's customers are savvy, and they are very well aware of how to capitalize on offers and coupons provided by brands. 63% of online buyers say that they want coupons to be more accessible. Though it is more beneficial to customers,...

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