There is no exact science for measuring conversion rates, so it is challenging to answer explicitly what good conversion rates are. They vary tremendously between businesses, sectors, and industries. For example, in some sectors, a conversion...

Online forms must be designed with care and attention. Fully optimized forms can increase lead conversion rate success. In turn, a better conversion rate can help a business improve the quality and amount of data collected from customers. 

Bundling and unbundling is a business strategy that business owners can use to increase the perceived value they provide to their customers.

Bundling is when a company offers a package deal of products or services, and unbundling is when a...

You may have visited websites that allow you to upload multiple files from your computer and import files from your favorite third-party web storage services such as Google Drive and Dropbox.

You've done the SEO for your site, but have you used SEO principles for your emails? SEO email marketing may not be the first thing that comes to mind. Still, it's a nifty strategy that will allow you to improve your approach to email...

E-commerce has brought a wave of changes that continues to greatly influence how present-day business is being conducted.

E-commerce has not only transformed marketing, but has also changed a lot in both the general way sales processes are...

When you're establishing your own business, a ton of work needs to be done in the background. You must generate an organizational structure, create a concrete plan, and discover the applications and programs that will help your business run...

Omnichannel marketing is a core element when it comes to the way a customer experiences your brand. Especially in our day and age, where the pandemic changed the digital field as we know it.