Many business owners believe thatcustomer acquisition metrics are an intimidating topic and that it requires the knowledge of experts. So they steer clear from it.

SEO - we all hear about it, but what is it? How do you actually do SEO for your website? And why? I'll admit when I first started learning about it, I went deep down the rabbit hole. Here are some important things I've learned along the way.

While most businesses have shifted their focus to customer retention and loyalty — and for good reason — that doesn’t mean we can ignore customer acquisition if we truly want our business to grow.

We’ve all been there, browsing an online store on our phone and thinking, “Wow, this shirt would be perfect for next weekend.”

We’ll add it to our shopping cart and then sit on it. In 85% of cases, we don’t complete our purchase. 

You’ve found a product you’re passionate about and want to get it out into the world.

If you get things right it really pays off. That’s why it’s so important to get on the right track from the beginning and to make sure your store is set up...

It’s common knowledge among marketers and business owners that 80% of your company’s profits come from only 20% of customers. What this means is that customer loyalty goes a long way. If you can keep customers engaged with your brand, they’ll...

Selling is about promoting your products and services the right way. To do that, you need to know what your target customers think. When you understand your target buyers, you can develop marketing strategies that result in conversions.

Sending an auto-confirmation email has become essential for businesses for many use cases, including confirming appointments with leads or confirming purchases on an eCommerce store.

Auto-confirmation emails can build loyalty, provide better...

These days, having a professional-looking website isn’t enough to capture your target market’s attention. If you want to drive more traffic to your site, generate more leads, and close more customers, you need to get a bit more creative and...

Branded Fruit started as a joke.

Danielle Baskin, owner of Branded Fruit, custom bicycle helmet maker, and designer, tinkered around in her basement with machines to bring printed avocados to a party celebrating the purchase of her friend’s...