Your marketing and sales teams are most likely driven by the data collected from potential leads, building your database on the research and feedback you’ve painstakingly collected over the years. The process of data collection and review has...

The holidays are not just times to watch movies, shop for perfect gifts, and enjoy quality time with your loved ones. Holidays are important periods for businesses because sales surge for several weeks as many people get to shop.

The holiday season is coming up, which means that it’s time to think about planning your holiday marketing campaign. This is the time of great opportunity to increase your sales and build customer loyalty so you absolutely need to run holiday...

POWR Social Feed now has an easier option for connecting to your or your business’s Instagram account! The additional option for connecting to Instagram uses Instagram’s Basic Display API - meaning that you can connect any personal or business...

I recently bought a pair of shoes online, and remember being struck by how opposite the top two reviews were. The first was 5 stars and titled ‘Beautiful’. The second was 1 star and titled ‘Buyer Beware’. However, there were 374 other reviews,...

The holidays are a time for family, friends, and festivities. 

Business owners and marketers are always looking for ways to build an email list. That isn’t surprising knowing that nearly 80% of marketing professionals in 2020 said they’ve seen an increase in email engagement over the last 12 months.

This,...

In today’s digital world, a website plays the multi-faceted role of a business card, catalog, portfolio, and billboard. There are over 4.6 billion internet users in the world.  When the modern consumer is searching for everything on the...

The way your brand is perceived by your audience can be the result of a variety of different things- customer experience, use, functionality, or even word of mouth recommendation. One thing is for certain however, your brand can only be as...

SEO - we all hear about it, but what is it? How do you actually do SEO for your website? I'll admit when I first started learning about it, I went deep down the rabbit hole (and I still do some days). There's a lot to it, and the good news is...

Online businesses should be celebrating the wins of their customers. It's not always easy to deliver on customer expectations, but it is also one of the best ways to differentiate yourself from your competition and build customer loyalty.

Today is an exciting day for us all at POWR.