Suppose you're a small business looking to grow your company. In that case, you have probably read about conversion rate optimization (CRO). CRO involves a lot of testing and takes time and resources, so you might be wondering if investing in...

As a blogger or a business owner with a WordPress website, you know the power of comments, don't you?

*Updated 8/20/2024

A conversion rate is an excellent metric to measure your company’s success in marketing. But you may have some questions. For example, what is a reasonable conversion rate, and how can you boost yours?

E-commerce has flourished in the past decade, but following the COVID-19 pandemic, online shopping went through a tremendous leap. 

Reaching a wide audience doesn’t just happen. If you want your online business to thrive, then you need to know how to unleash the power of your virtual storefront.

As many brands revamp their efforts to attract new customers via costly paid ads, it’s easy to overlook the potential success of loyalty marketing. However, it’s no secret that implementing a reward or loyalty program is an effective way to...

E-commerce marketers are always looking to win loyal customers, as it costs less to keep loyal customers, and they spend more than one-and-done customers.

Are you thinking about using public relations (PR) as part of your eCommerce marketing strategy but are unsure about the benefits? If so, you've come to the right place.