small business

    A Man Holding Rubber Shoes Having His Photo Taken

    8 Unique E-commerce Content Marketing Strategies and Examples

    Published on 2022-11-18 By Abhishek Talreja

    “Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.”  – Robert Rose.

    *Updated 7/11/2024

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    How To Maximize Sales on Small Business Saturday

    Published on 2022-11-17 By Carolyn Young

    Small businesses are the heart of the national economy, representing 99.9% of all US businessesand employing two-thirds of all American workers. They are also critical to local economies, providing essential services to the community and...

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    How to Increase Your SaaS Sales During the Holidays

    Published on 2022-11-15 By Bhagavati Prasad

    The SaaS industry has increased rapidly over a few years, and it is going to grow more with predicted global revenue of $208 billion by 2023 (Gartner Forecast).

    A Major boost in demand for SaaS (software as a service) has been observed in the...

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    7 Unique Ways To Effectively Boost Customer Retention

    Published on 2022-11-13 By Nina Petrov

    There is no comparison between the cost of losing a single consumer and the cost of converting them. And if you’re not careful, customers will slip through your fingers. How can you avoid this? By establishing an effective customer retention...

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    Best SaaS Tools for Startups and SMBs

    Published on 2022-11-08 By Mia Johnson

    A limited budget is one of the biggest challenges facing startups and small and medium-sized businesses (SMBs). SaaS marketing tools offer maximum benefits without spending much money, which is a win-win for the small business owner.

    *Updated...

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    A Quick Guide to Creating Quality Video Content for Small Businesses

    Published on 2022-11-01 By Abhishek Talreja

    Do you wish to use video content to make your small business popular? There is a common belief that video marketing is time-consuming and expensive. But in reality, it’s as easy as walking in the park; how? Small business owners can buy a...

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    Brand Management: A Complete Guide To Protecting Your Brand Online

    Published on 2022-10-31 By Joyce Ang

    You should focus on consistently protecting your brand online as a growing company. Your brand is your most valuable asset, responsible for building emotional connections with your target audience and differentiating your business.

    *Updated...

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    How To Handle Purchase Orders Effectively On E-commerce Stores

    Published on 2022-10-28 By Irene Long

    A purchase order needs to be created whenever a merchant acquires products for their retail company to sell. Even though this type of document is easy to overlook with long-term suppliers, it still has a lot of advantages for retail firms...

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    Converting Cross-Border Shoppers During Black Friday & Cyber Monday

    Published on 2022-10-26 By Andre Oentoro

    A global retail landscape that can make and sell goods for a global market is emerging. Consumers from all over the world now have access to purchase ecommerce products online.

    *Updated 10/27/2024

    Whether you're in a remote corner of the...

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    How to Leverage Instagram to Build Your Brand on Social Media

    Published on 2022-10-25 By Divya Rajendran

    Instagram is a massive marketplace for launching and growing a brand. Instagram allows users to transition from shopping accounts to other business accounts easily, making it a key element of any social media strategy.

    *Updated 7/19/2024

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    eCommerce Trends Coming in the Holiday Shopping Season

    Published on 2022-10-24 By Lee Li

    With the holiday shopping season right around the corner, online stores and in-person retailers are prepping for a significant shift in purchasing trends. This year comes with many changes in how holiday shopping occurs, from early bird...

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    Top 10 Business Software Needs for A Small Business Owner in 2024

    Published on 2022-10-21 By Richa Gupta

    Small business competition can be fierce, especially when reduced spending and aggressive competitors are the norm.

    *Updated 7/19/2024

    As technology continues to innovate at a faster and faster rate, business leaders like you have to find...

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    How to Use Growth Hacking To Attract and Retain Customers

    Published on 2022-10-20 By Harikrishna Kundariya

    The digital market is a tough one, and businesses are hustling to survive. Small businesses are using every trick in the book to hit their goals and bring in more revenue.

    *Updated 7/22/2024

    But the main challenge at hand is customer retention

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    Everything You Should Know About eCommerce PPC Management

    Published on 2022-10-19 By Plamen Popov

    The Pay-Per-Click (PPC) advertising model is still prevalent almost three decades after the launch of the first PPC advertisement space. In 2023, digital ad spending is set to surpass $701 billion globally, and nearly half of that will be...

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    How Do eCommerce Websites Generate Leads?

    Published on 2022-10-16 By Mick Essex

    Generating leads is essential for any eCommerce website. Without leads, you cannot convert website visitors into customers.  

    *Updated 7/22/2024

    In this article, we will discuss what lead generation is and some common lead generation strategies

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