small business

    E-Commerce Site Navigation: How To Organize & Optimize for UX

    Running into websites with UI from the early 2000s might cause some of us internal design pain, but this issue is specifically damaging to e-commerce websites.

    *Updated 7/22/2024

    Old trends in UX can cause customers frustration and lead to...

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    The Ultimate Cold Emailing Guide

    Digital marketing is no longer a nice-to-have but a must-have nowadays. The same can be said about email marketing, as each year, it is proven that email campaigns are still a major driver in lead generation, sales, and growing revenue.

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    7 Design Tips For Your B2B eCommerce Brand Website Users Actually Like

    When it comes to automating your eCommerce business, design is essential to creating an online business since it draws in new consumers, offers a positive user experience, and boosts sales.

    *Updated 7/1/2024

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    The Ultimate Guide to Black Friday Marketing: Ideas & Tactics

    Black Friday is not limited to a single day, as many retailers extend promotions through the weekend and into Cyber Monday, another major online shopping event. Let’s review ideas and tactics to make your holiday marketing campaigns shine.

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    CRO for Startups: 8 Email Marketing Tools and Strategies

    Though dozens of other communication methods have sprung up since the advent of the internet, email marketing has always remained a constant.

    *Updated 7/23/2024

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    9 Quick Tips for B2B Lead Generation to Implement Today

    Driving sales from B2B lead generation can be a massive undertaking. Sometimes, it can feel overwhelming, especially if your company is waiting for a breakthrough. 

    *Updated 7/23/2024

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    What Is The Difference Between Regular Websites And eCommerce Websites

    If you're looking to start an online business and are confused about the type of website you should build, look no further–in this article, we'll discuss what eCommerce websites are and how they differ from other types of websites. 

    *Updated...

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    Converting Customers Into Buyers: 5 Effective eCommerce Tips

    According to Shopify, the leading eCommerce platform, the average conversion rate for e-commerce sites is between 2.5% and 3%.

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    9 Marketing Blind Spots and How to Fix Them

    Marketers aren’t immune to blind spots or oversights in their strategies and spending. Even the largest and most successful companies get bogged down by minor details, rusty tactics, and messy data. 

    *Updated 7/24/2024

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    The Average Cost Of Customer Acquisition In Ecommerce

    If you’re planning to launch an e-commerce store and are wondering how much it will cost you to acquire new customers, you’re in the right place. Read on to discover how the customer acquisition cost (CAC) is calculated, the average CAC for...

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    6 Ways to Improve Your Instagram Marketing Conversions

    Is your Instagram getting a fair amount of likes and positive engagement but not translating into sales?

    *Updated 7/24/2024

    It’s more common than you think. Effective marketing on any social media channel can be a challenge, and that's why I...

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    How to Build a Social Media Sales Funnel

    Social media platforms gather user interest and behavior data to tailor a unique user experience to each person. The goal is to make users stay on their platforms for longer durations.

    *Updated 9/20/2024

    However, the feature also allows...

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    How Do E-Commerce Websites Differ From Other Websites?

    Have you ever noticed how shopping online feels different from browsing other websites? Building an e-commerce website isn’t as simple as adding products and a shopping cart to a standard website.

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    11 Effective Ways To Reduce Bounce Rates on Your Website

    Knowing the tricks to minimize bounce rates is essential for site owners or content marketers. This means almost half of potential consumers visit your site and click off it before making a meaningful impact, causing you to lose potential...

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    SMB Marketing: How to Create an Effective Marketing Strategy

    For any business to succeed, it must master marketing to its target audience or demographic. Small to medium businesses or SMBs especially have to market to outperform their competition and capture as much traffic as possible from limited...

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