small business

    7 Unique Ways To Effectively Boost Customer Retention

    There is no comparison between the cost of losing a single consumer and the cost of converting them. And if you’re not careful, customers will slip through your fingers. How can you avoid this? By establishing an effective customer retention...

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    Best SaaS Tools for Startups and SMBs

    A limited budget is one of the biggest challenges facing startups and small and medium-sized businesses (SMBs). SaaS marketing tools offer maximum benefits without spending much money, which is a win-win for the small business owner.

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    A Quick Guide to Creating Quality Video Content for Small Businesses

    Do you wish to use video content to make your small business popular? There is a common belief that video marketing is time-consuming and expensive. But in reality, it’s as easy as walking in the park; how? Small business owners can buy a...

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    Brand Management: A Complete Guide To Protecting Your Brand Online

    You should focus on consistently protecting your brand online as a growing company. Your brand is your most valuable asset, responsible for building emotional connections with your target audience and differentiating your business.

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    How To Handle Purchase Orders Effectively On E-commerce Stores

    A purchase order needs to be created whenever a merchant acquires products for their retail company to sell. Even though this type of document is easy to overlook with long-term suppliers, it still has a lot of advantages for retail firms...

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    Converting Cross-Border Shoppers During Black Friday & Cyber Monday

    A global retail landscape that can make and sell goods for a global market is emerging. Consumers from all over the world now have access to purchase ecommerce products online.

    *Updated 10/27/2024

    Whether you're in a remote corner of the...

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    How to Leverage Instagram to Build Your Brand on Social Media

    Instagram is a massive marketplace for launching and growing a brand. Instagram allows users to transition from shopping accounts to other business accounts easily, making it a key element of any social media strategy.

    *Updated 7/19/2024

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    eCommerce Trends Coming in the Holiday Shopping Season

    With the holiday shopping season right around the corner, online stores and in-person retailers are prepping for a significant shift in purchasing trends. This year comes with many changes in how holiday shopping occurs, from early bird...

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    Top 10 Business Software Needs for A Small Business Owner in 2024

    Small business competition can be fierce, especially when reduced spending and aggressive competitors are the norm.

    *Updated 7/19/2024

    As technology continues to innovate at a faster and faster rate, business leaders like you have to find...

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    How to Use Growth Hacking To Attract and Retain Customers

    The digital market is a tough one, and businesses are hustling to survive. Small businesses are using every trick in the book to hit their goals and bring in more revenue.

    *Updated 7/22/2024

    But the main challenge at hand is customer retention

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    Everything You Should Know About eCommerce PPC Management

    The Pay-Per-Click (PPC) advertising model is still prevalent almost three decades after the launch of the first PPC advertisement space. In 2023, digital ad spending is set to surpass $701 billion globally, and nearly half of that will be...

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    How Do eCommerce Websites Generate Leads?

    Generating leads is essential for any eCommerce website. Without leads, you cannot convert website visitors into customers.  

    *Updated 7/22/2024

    In this article, we will discuss what lead generation is and some common lead generation strategies

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    E-Commerce Site Navigation: How To Organize & Optimize for UX

    Running into websites with UI from the early 2000s might cause some of us internal design pain, but this issue is specifically damaging to e-commerce websites.

    *Updated 7/22/2024

    Old trends in UX can cause customers frustration and lead to...

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    The Ultimate Cold Emailing Guide

    Digital marketing is no longer a nice-to-have but a must-have nowadays. The same can be said about email marketing, as each year, it is proven that email campaigns are still a major driver in lead generation, sales, and growing revenue.

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    7 Design Tips For Your B2B eCommerce Brand Website Users Actually Like

    When it comes to automating your eCommerce business, design is essential to creating an online business since it draws in new consumers, offers a positive user experience, and boosts sales.

    *Updated 7/1/2024

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