small business

    What Is The Difference Between Regular Websites And eCommerce Websites

    If you're looking to start an online business and are confused about the type of website you should build, look no further–in this article, we'll discuss what eCommerce websites are and how they differ from other types of websites. 

    *Updated...

    Read More

    Converting Customers Into Buyers: 5 Effective eCommerce Tips

    According to Shopify, the leading eCommerce platform, the average conversion rate for e-commerce sites is between 2.5% and 3%.

    Read More

    9 Marketing Blind Spots and How to Fix Them

    Marketers aren’t immune to blind spots or oversights in their strategies and spending. Even the largest and most successful companies get bogged down by minor details, rusty tactics, and messy data. 

    *Updated 7/24/2024

    Read More

    The Average Cost Of Customer Acquisition In Ecommerce

    If you’re planning to launch an e-commerce store and are wondering how much it will cost you to acquire new customers, you’re in the right place. Read on to discover how the customer acquisition cost (CAC) is calculated, the average CAC for...

    Read More

    6 Ways to Improve Your Instagram Marketing Conversions

    Is your Instagram getting a fair amount of likes and positive engagement but not translating into sales?

    *Updated 7/24/2024

    It’s more common than you think. Effective marketing on any social media channel can be a challenge, and that's why I...

    Read More

    How to Build a Social Media Sales Funnel

    Social media platforms gather user interest and behavior data to tailor a unique user experience to each person. The goal is to make users stay on their platforms for longer durations.

    *Updated 9/20/2024

    However, the feature also allows...

    Read More

    How Do E-Commerce Websites Differ From Other Websites?

    Have you ever noticed how shopping online feels different from browsing other websites? Building an e-commerce website isn’t as simple as adding products and a shopping cart to a standard website.

    Read More

    11 Effective Ways To Reduce Bounce Rates on Your Website

    Knowing the tricks to minimize bounce rates is essential for site owners or content marketers. This means almost half of potential consumers visit your site and click off it before making a meaningful impact, causing you to lose potential...

    Read More

    SMB Marketing: How to Create an Effective Marketing Strategy

    For any business to succeed, it must master marketing to its target audience or demographic. Small to medium businesses or SMBs especially have to market to outperform their competition and capture as much traffic as possible from limited...

    Read More

    Top 6 Automated Help Desk Software to Boost Agents’ Performance

    If you’re looking for a platform to streamline and automate your customer support operations, you've come to the right place.

    *Updated 7/25/2024

    Read More

    Hashtag Campaign: 10 Powerful Tips With Examples

    Hashtags have revolutionized social media marketing, from Twitter to Instagram. Although the hashtag has existed for many years and is formally defined in every marketer's dictionary, many people still need help implementing hashtags on ...

    Read More

    Benefits of Having an E-commerce Website

    There's zero doubt that having an e-commerce site opens up a world of opportunity, particularly for small businesses looking to grow their brand! Online shopping accounts for almost 20% of all retail sales in the US, so if you're not yet...

    Read More

    5 Expert Tips That Will Help You Build a Strong and Memorable Brand

    Strong brand perception is the core driver of growth and profit for your business. Without it, customers will struggle to pick you out from a crowd of your competitors, and you could lose out on sales and recognition. 

    *Updated 7/26/2024

    Read More

    The Pros and Cons of Plastic Money: What You Need to Know

    Plastic money, such as credit and debit cards, has transformed the way we handle transactions.

    While it offers convenience, rewards, and enhanced security, it also introduces risks like overspending and hidden fees.

    Read More

    Unlocking the Benefits of E-Commerce for Sellers

    E-commerce has completely revolutionized the way businesses operate, opening up vast new opportunities that simply weren’t possible a few decades ago.

    Read More