How To Create A Holiday Marketing Plan For Your eCommerce Business

The holiday season is coming up, which means that it’s time to think about planning your holiday marketing campaign. This is the time of great opportunity to increase your sales and build customer loyalty so you absolutely need to run holiday...

Read More

POWR Social Feed Makes Connecting to Instagram A Breeze

POWR Social Feed now has an easier option for connecting to your or your business’s Instagram account! The additional option for connecting to Instagram uses Instagram’s Basic Display API - meaning that you can connect any personal or business...

Read More

How to Sell More on Shopify With the POWR Product Reviews App

I recently bought a pair of shoes online, and remember being struck by how opposite the top two reviews were. The first was 5 stars and titled ‘Beautiful’. The second was 1 star and titled ‘Buyer Beware’. However, there were 374 other reviews,...

Read More

10 Quick Tips to Prepare Your eCommerce Site for the Holiday Season

The holidays are a time for family, friends, and festivities. 

Read More

7 Strategies To Grow Your Email Marketing List

Business owners and marketers are always looking for ways to build an email list. That isn’t surprising knowing that nearly 80% of marketing professionals in 2020 said they’ve seen an increase in email engagement over the last 12 months.

This,...

Read More

15 Ways to Inspire Trust from Ecommerce Customers

Online shoppers are wary of eCommerce sites and the products sold there. They want to know they can trust you, but how?

Read More

14 Inefficient Features Making Visitors Leave Your Website

In today’s digital world, a website plays the multi-faceted role of a business card, catalog, portfolio, and billboard. There are over 4.6 billion internet users in the world.  When the modern consumer is searching for everything on the...

Read More

How Can Your eCommerce Website Messaging Reach the Right Audience

The way your brand is perceived by your audience can be the result of a variety of different things- customer experience, use, functionality, or even word of mouth recommendation. One thing is for certain however, your brand can only be as...

Read More

SEO Cheat Sheet: What Is SEO and How Do You Do SEO for A Website?

SEO - we all hear about it, but what is it? How do you actually do SEO for your website? I'll admit when I first started learning about it, I went deep down the rabbit hole (and I still do some days). There's a lot to it, and the good news is...

Read More

7 Customer Acquisition Management Strategies for 2021

Over the last six years, customer acquisition costs have risen by 60%. And while most businesses have shifted their focus to customer retention and loyalty — for good reason — that doesn’t mean we can do without customer acquisition if we...

Read More

How to Drive Customer Retention By Celebrating Customer Success

Online businesses should be celebrating the wins of their customers. It's not always easy to deliver on customer expectations, but it is also one of the best ways to differentiate yourself from your competition and build customer loyalty.

Read More

POWR Is Acquired by Pluribus Technologies

Today is an exciting day for us all at POWR. 

Read More

Striking the Balance Between Customer Acquisition and Retention

The traditional marketing methods of most online retailers have become disrupted. Retailers now have to recalibrate in order to meet new demands and strike the right balance between customer retention and acquisition. 

Read More

Building an eCommerce Website: Expectations vs Reality

By now, everyone is aware that online businesses lead the charge when it comes to modern commerce. In this day in age, in order to be an operating business, it is almost imperative to have not only a fully functioning website, but also a...

Read More

Reduce Shopping Cart Abandonment With a Countdown Timer for Shopify

We’ve all been there, browsing an online store on our phone and thinking, “Wow, this shirt would be perfect for next weekend.” We’ll add it to our shopping cart and then sit on it. In 85% of cases, we don’t complete our purchase. 

Read More