small business

    Optimizing Your Ecommerce to Reach a Wider Audience

    Reaching a wide audience doesn’t just happen. If you want your online business to thrive, then you need to know how to unleash the power of your virtual storefront.

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    Passive Income Ideas for 2023: How To Make Money Online

    Did you know you can generate income online without exerting much effort? Think of individuals playing online games, taking surveys, and posting video clips on YouTube. They all make money on the Internet. That's where passive income comes...

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    Loyalty Marketing Metrics

    As many brands revamp their efforts to attract new customers via costly paid ads, it’s easy to overlook the potential success of loyalty marketing. However, it’s no secret that implementing a reward or loyalty program is an effective way to...

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    How to Increase Conversion Rate in E-Commerce

    As a business owner,  you don’t want to miss out on opportunities to scale your business and boost that bottom line. And that is directly related to your conversion rate.So by checking out your conversion rate metrics you’ll have a decent idea...

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    How Does E-Commerce Measure Customer Loyalty?

    E-commerce marketers are always looking to win loyal customers, as it costs less to keep loyal customers, and they spend more than one-and-done customers.

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    Using Data to Fuel Digital Marketing Campaigns

    In 2021, almost 97.9% of Meta’s (formerly Facebook Inc.) global revenue was generated through advertisement, equal to 114.93 billion U.S. dollars. There are more than 3.6 billion social media users in the world. Also, according to an...

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    How to Write Content That Ranks: Killer Guide For Beginners

    Nearly 90% of marketers continue to invest in content marketing plans. In addition, 57% of B2C marketers said that on-page SEO content development helped their businesses to stand out on Google. No doubt, content has the power to break sales...

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    Why Should eCommerce Brands Care About Public Relations?

    Are you thinking about using public relations (PR) as part of your eCommerce marketing strategy but are unsure about the benefits? If so, you've come to the right place. 

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    Top 13 Examples of Successful Business Ideas That Came True

    You may have a business idea, but think that it’s just a dream, and can’t be a reality. Not true!

    If every successful business owner had thought that it couldn’t be done, we wouldn’t be able to get the services we use every day.

    No matter...

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    How To Create An RSS Feed For A Podcast

    So, you’ve already started on your podcast, or you are coming up with new content. Either way, you love what you do, and you dream of attracting a massive amount of followers. You can build up fans by swiftly notifying your listener base of...

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    How To Avoid eCommerce Mistakes That Make You Lose Your Subscribers

    Running a successful eCommerce store is not easy, especially when the digital marketplace is a dog-eat-dog world where most e-stores are eaten alive in their first 90 days. 

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    How To Do A Birthday Countdown

    If you've got a big event, occasion, promotion, or birthday coming up, you'll want to know how to do a birthday countdown to get your friends and followers involved!

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    How to Easily Find and Fix 404 Errors From Your WordPress Dashboard

    Do you know that if your website visitors get a 404 error upon landing on your site, they might end up never returning to it again? 

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    How To Increase Conversion Rates In Digital Marketing

    In digital marketing, conversion is the goal that every business owner and marketer strives for, but only a few achieve consistently. When you increase your conversion rate, you increase your sales and return on investment. To be successful,...

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    7 Content Types That Can Earn You Authoritative Backlinks

    Backlinks have always been an important ranking signal for Google and other search engines. A recent Backlinko study of 11.8 million Google search results showed that top-ranking pages have more backlinks than others. 

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