small business

    8 Ways to Increase The Conversion Rate on your Dropshipping Store

    Increasing conversion rates is the next best thing to having content that attracts people to your online store.

    There is no strict recipe for success, but all in all, higher conversion translates to more sales and more profits for you and...

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    How to Help Your SMB Clients Optimize Their Customer Engagement

    According to a recent State of the Connected Customer report by Salesforce, 83% of customers expect immediate engagement when they get in touch with a business. Even after the purchase process is complete, customers expect instant...

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    How to Inspire Customers to Create UGC About Your Products

    High-quality User Generated Content (UGC) is the holy grail of social media marketing. Similar to positive product reviews, organic content from your customers can convince potential buyers better than paid advertisements.

    Content from your...

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    9 Ways to Increase Customer Loyalty and Improve Sales

    Customer loyalty is one of the greatest accomplishments that a business can achieve. Turning a prospect into an advocate of your business by using your retention strategies or loyalty marketing is a great and fulfilling process.

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    How Business Analysis Can Help Grow Your Small Business

    What Is Business Analysis?

    In simple terms, business analysis is the process of finding solutions to business problems through identifying and understanding information gained from various data sources.

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    Leverage Coupon Marketing to Improve eCommerce Customer Referrals

    Today's customers are savvy, and they are very well aware of how to capitalize on offers and coupons provided by brands. 63% of online buyers say that they want coupons to be more accessible.

    Though it is more beneficial to customers,...

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    5 Tips for Providing the Best Customer Service During Holiday Season

    The holidays can be a stressful time of the year, but they are also a great opportunity to stand out from the competition and solidify your customer base. Use that opportunity and make the right first impression with your customers.

    After...

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    7 Tips To Handle Customer Complaints Effectively

    Are you tired of receiving complaints? When left unattended, they lead to long negative reviews impacting your future sales. Hence, it’s crucial to keep your current customer base content along with landing new customers. 

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    5 Lead Generation Metrics in a Digital World

    Your marketing and sales teams are most likely driven by the data collected from potential leads, building your database on the research and feedback you’ve painstakingly collected over the years.

    The data collection and review process has...

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    The Most Important Things in Customer Service During the Holidays

    The holidays are not just times to watch movies, shop for perfect gifts, and enjoy quality time with your loved ones. Holidays are important periods for businesses because sales surge for several weeks as many people get to shop.

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    How To Create A Holiday Marketing Plan For Your eCommerce Business

    The holiday season is coming up, which means that it’s time to think about planning your holiday marketing campaign. This is the time of great opportunity to increase your sales and build customer loyalty so you absolutely need to run holiday...

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    POWR Social Feed Makes Connecting to Instagram A Breeze

    POWR Social Feed now has an easier option for connecting to your business’s Instagram account! The additional option for connecting to Instagram uses Instagram’s Basic Display API - meaning that you can connect any personal or business account...

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    How to Sell More on Shopify With the POWR Product Reviews App

    I recently bought a pair of shoes online, and remember being struck by how opposite the top two reviews were. The first was 5 stars and titled ‘Beautiful’. The second was 1 star and titled ‘Buyer Beware’.

    However, there were 374 other...

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    10 Quick Tips to Prepare Your eCommerce Site for the Holiday Season

    The holidays are a time for family, friends, and festivities. 

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    7 Strategies To Grow Your Email Marketing List

    Business owners and marketers are always looking for ways to build an email list.

    That isn’t surprising knowing that nearly 80% of marketing professionals in 2020 said they’ve seen an increase in email engagement over the last 12 months.

    ...

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