Customer loyalty is one of the greatest accomplishments that a business can achieve. Turning a prospect into an advocate of your business by using your retention strategies or loyalty marketing is a great and fulfilling process.

What Is Business Analysis?

In simple terms, business analysis is the process of finding solutions to business problems through identifying and understanding information gained from various data sources.

The holidays can be a stressful time of the year, but they are also a great opportunity to stand out from the competition and solidify your customer base. Use that opportunity and make the right first impression with your customers.

After...

Your marketing and sales teams are most likely driven by the data collected from potential leads, building your database on the research and feedback you’ve painstakingly collected over the years.

The data collection and review process has...

The holidays are not just times to watch movies, shop for perfect gifts, and enjoy quality time with your loved ones. Holidays are important periods for businesses because sales surge for several weeks as many people get to shop.

The holiday season is coming up, which means that it’s time to think about planning your holiday marketing campaign. This is the time of great opportunity to increase your sales and build customer loyalty so you absolutely need to run holiday...

I recently bought a pair of shoes online, and remember being struck by how opposite the top two reviews were. The first was 5 stars and titled ‘Beautiful’. The second was 1 star and titled ‘Buyer Beware’.

However, there were 374 other...

The holidays are a time for family, friends, and festivities. 

Business owners and marketers are always looking for ways to build an email list.

That isn’t surprising knowing that nearly 80% of marketing professionals in 2020 said they’ve seen an increase in email engagement over the last 12 months.

...

Many business owners believe thatcustomer acquisition metrics are an intimidating topic and that it requires the knowledge of experts. So they steer clear from it.

SEO - we all hear about it, but what is it? How do you actually do SEO for your website? And why? I'll admit when I first started learning about it, I went deep down the rabbit hole. Here are some important things I've learned along the way.