The holidays are not just times to watch movies, shop for perfect gifts, and enjoy quality time with your loved ones. Holidays are important periods for businesses because sales surge for several weeks as many people get to shop.

The holiday season is coming up, which means that it’s time to think about planning your holiday marketing campaign. This is the time of great opportunity to increase your sales and build customer loyalty so you absolutely need to run holiday...

I recently bought a pair of shoes online, and remember being struck by how opposite the top two reviews were. The first was 5 stars and titled ‘Beautiful’. The second was 1 star and titled ‘Buyer Beware’.

However, there were 374 other...

The holidays are a time for family, friends, and festivities. 

Business owners and marketers are always looking for ways to build an email list.

That isn’t surprising knowing that nearly 80% of marketing professionals in 2020 said they’ve seen an increase in email engagement over the last 12 months.

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Many business owners believe thatcustomer acquisition metrics are an intimidating topic and that it requires the knowledge of experts. So they steer clear from it.

SEO - we all hear about it, but what is it? How do you actually do SEO for your website? And why? I'll admit when I first started learning about it, I went deep down the rabbit hole. Here are some important things I've learned along the way.

While most businesses have shifted their focus to customer retention and loyalty — and for good reason — that doesn’t mean we can ignore customer acquisition if we truly want our business to grow.

We’ve all been there, browsing an online store on our phone and thinking, “Wow, this shirt would be perfect for next weekend.”

We’ll add it to our shopping cart and then sit on it. In 85% of cases, we don’t complete our purchase.