small business

    7 Strategies To Grow Your Email Marketing List

    Business owners and marketers are always looking for ways to build an email list.

    That isn’t surprising knowing that nearly 80% of marketing professionals in 2020 said they’ve seen an increase in email engagement over the last 12 months.

    ...

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    15 Ways to Inspire Trust from eCommerce Customers

    Online shoppers are wary of eCommerce sites and the products sold there. They want to know they can trust you, but how?

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    7 Customer Acquisition Metrics You Should be Tracking in Your Business

    Many business owners believe thatcustomer acquisition metrics are an intimidating topic and that it requires the knowledge of experts. So they steer clear from it.

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    SEO Cheat Sheet: What SEO Is and How To Do It

    SEO - we all hear about it, but what is it? How do you actually do SEO for your website? And why? I'll admit when I first started learning about it, I went deep down the rabbit hole. Here are some important things I've learned along the way.

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    7 Customer Acquisition Management Strategies

    While most businesses have shifted their focus to customer retention and loyalty — and for good reason — that doesn’t mean we can ignore customer acquisition if we truly want our business to grow.

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    POWR Is Acquired by Pluribus Technologies

    Today is an exciting day for us all at POWR!  

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    Reduce Shopping Cart Abandonment With a Countdown Timer for Shopify

    We’ve all been there, browsing an online store on our phone and thinking, “Wow, this shirt would be perfect for next weekend.”

    We’ll add it to our shopping cart and then sit on it. In 85% of cases, we don’t complete our purchase. 

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    Ecommerce Websites: What is Visual Identity and Why Does it Matter?

    Choosing what to wear each day or how we do our hair are all decisions that create your own unique look and affect the way in which others perceive you. The same simple concept goes for your eCommerce website.

    Building a brand that is cohesive...

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    Top 5 E-commerce Conversion Rate Optimization Tactics

    Is your eCommerce conversion rate dropping? Don’t worry; you’re not the only one! As per the most recent survey and studies in 2020, the average conversion rate of eCommerce websites is 2.86%. However, you should worry about the impact if your...

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    Understanding the Buyers Cycle Will Help Your Online Business Grow

    Now is the best time to start and grow your online business. But how do you attract and retain clients while beating the fierce competition?

    The answer is simple - develop your sales funnel based on the buyer’s cycle. Whether you want people...

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    Best 6 Apps for Your eCommerce Store

    You’ve found a product you’re passionate about and want to get it out into the world.

    If you get things right it really pays off. That’s why it’s so important to get on the right track from the beginning and to make sure your store is set up...

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    Why a Customer Loyalty Program Drives More Sales

    It’s common knowledge among marketers and business owners that 80% of your company’s profits come from only 20% of customers. What this means is that customer loyalty goes a long way. If you can keep customers engaged with your brand, they’ll...

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    5 Ways You Can Use Customer Psychology To Increase Sales

    Selling is about promoting your products and services the right way. To do that, you need to know what your target customers think. When you understand your target buyers, you can develop marketing strategies that result in conversions.

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    10 Auto-Confirmation Email Best Practices [Tips + Examples]

    Sending an auto-confirmation email has become essential for businesses for many use cases, including confirming appointments with leads or confirming purchases on an eCommerce store.

    Auto-confirmation emails can build loyalty, provide better...

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    10 Simple Website Hacks to Increase Your Conversions

    These days, having a professional-looking website isn’t enough to capture your target market’s attention. If you want to drive more traffic to your site, generate more leads, and close more customers, you need to get a bit more creative and...

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