I recently bought a pair of shoes online, and remember being struck by how opposite the top two reviews were. The first was 5 stars and titled ‘Beautiful’. The second was 1 star and titled ‘Buyer Beware’. However, there were 374 other reviews, and it looked to me like only a couple of people had unfortunate experiences. For the most part, people were happy and I decided to buy the shoes (it worked out). Had there not been 374 other reviews, or any reviews at all, I probably wouldn’t have.
As every eCommerce store owner knows, product reviews are an essential part of business. But do you know just how much reviews can impact your business?
Considering that 72% of customers won’t buy at all until they’ve read reviews, it’s crucial for your sales figures to collect and display reviews on your Shopify product pages. That’s why we’re excited to bring you the POWR Product Reviews app, exclusively for Shopify. As a special launch offer, it’s completely free for life until September 30th, 2021.
Today, we’re bringing you 5 ways you can sell more in Shopify using this brand new app:
1. Display Reviews for Each Shopify Product in 1 Click
By collecting and displaying reviews on your Shopify product pages, you’ll not only get more customers to purchase, but their average order value will also increase. This is because when a product gets five reviews, the likelihood of it being purchased increases by 270% (Spiegel).
Customers also spend 31% more when a business has positive reviews (Broadly). Using the POWR Product Reviews app, you can easily create a product reviews section and add it in 1 click to all of your Shopify product pages. Customize the customer-facing text in any language, add a personalized success message, change your font colors, styles, star rating colors, and borders to make it match your Shopify site seamlessly.
What’s more, this is user-generated content (UGC) that directly impacts your SEO or Google ranking. Product reviews and ratings are rich in relevant keywords, which helps Google and other search engines build more context around your Shopify site. This in turn helps to improve your search ranking, so you can appear higher in search results and get more customers to your online store.
2. Moderate Reviews and Handle Feedback Quickly
With the POWR Product Reviews app, you’ll get email notifications for each new review so that you can immediately respond to the feedback and decide whether or not to publish the review. You’ll handle everything, both positive and negative reviews, in the Reviews Management dashboard within the Product Reviews app.
All new reviews received via the POWR Product Reviews app are ‘unpublished’ by default. You can find the Reviews Management dashboard in the top navigation bar of the app editor, and also in the notification emails you receive for new reviews.
Being able to moderate reviews is very valuable because negative reviews can stop an average of 40% of buyers from wanting to buy (BrightLocal). They also give your business valuable feedback on how you can improve your product and customer experience. Bear in mind that you don’t want to screen absolutely everything though. 67% of B2B buyers want to see a mix of both positive and negative reviews when checking out a business (G2 and Heinz Marketing), and it shows a level of authenticity if they aren’t all 5-star rave reviews. When thinking about negative reviews, they aren’t necessarily harmful to business if you deal with them in the right way. This leads us to point number 3.
3. Respond to Reviews
People spend around 49% more money at businesses that respond to their customer reviews (Womply). Whether positive or negative, it’s important to stay on top of customer feedback and act on it. With POWR’s Product Reviews app for Shopify, you’ll be collecting reviewer email addresses so you can follow up by email to address the feedback and thank customers for their review. Responding to reviews demonstrates to your customers that you care. It humanizes your business and helps to increase customer loyalty, as well as showing new buyers that they can trust your business to do the right thing.
4. Allow Anonymous Reviews
Allowing anonymous reviews can increase the likelihood of someone leaving you a review in the first place. With the Product Reviews app, you can allow reviewers to leave a review without having to enter their name and email address. If you feel that any anonymous reviews are disingenuous, you remain in control with the Reviews Management dashboard within the app and you can easily keep potential fake reviews unpublished.
5. Automatically Sync New Contacts with Shopify Customers
All new reviewer contact information will automatically be added to a centralized contacts list in POWR. You can access all your POWR contacts from the My Contacts link in the top navigation of the Product Reviews app. You can automatically sync all of your review contacts with your Shopify Customers list, to ensure you have the most up-to-date contact information. That way you can easily follow up with your customers, and specifically those who left reviews, for a segmented drip campaign to retain your customers and ensure repeat business.
Considering about 95% of customers read reviews before making a purchase (Spiegel), making them easy to find on your Shopify product pages is beneficial for your business. Product reviews create more informed customers and increase both transparency and trust. It’s social proof that demonstrates that you have a history of doing successful business and that people want your products. This adds rich, user-generated content to your site that can help boost your search rankings, allowing you to attract more customers and convert more of them. With added trust also comes higher order value, and repeat business. The best part? You can do it all completely free (for life) with POWR’s Product Reviews app for Shopify if you install it before September 30, 2021.