The digital age has meant a new market in digital products has opened to entrepreneurs. Free digital downloads and other digital products are fast becoming one of the most popular items to buy online.
Digital sales can make a business person a great deal of money. But that does not mean it is easy. There are many potential pitfalls that digital product entrepreneurs commonly succumb to, which can materially affect their abilities to grow their fledgling business.
One critical decision is what platform to advertise or sell your products on. Many options are available, and Wix, the website builder, is just one. For example, selling digital products as an affiliate is also possible.
Today, we investigate selling digital products with Wix, which has long been a popular choice for digital entrepreneurs. Read on to discover how to sell digital products with the platform and Wix’s advantages and disadvantages.
What Is a Digital Product?
Before we investigate the idea of selling digital products on Wix, it is essential to underline what a digital product is in the first place.
In short, a digital product is a product you can sell online that does not take a tangible form at the point of sale.
Good examples are ebooks, digital pictures, or software. A seller will send customers a digital file to download whenever they want or need it.
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How To Sell Digital Products On Wix
Wix offers business owners the ability to sell physical and digital products online. What’s excellent (whichever you choose) is that the website builder company leads you through the process quickly and easily.
Order product retouching services before uploading your photos to the platform might also be a smart idea, as it will allow you to stand out among your competitors.
The builder means it is challenging to get things wrong. It’s difficult to make mistakes because you have to complete each stage before moving on to the next. Simply read the site’s instructions, and you will be on to a winner's website.
Additionally, if you're considering establishing an engaging online presence beyond just e-commerce, consider starting a blog on Wix. The platform's user-friendly interface extends to its blogging capabilities, making it easy to create and manage content that complements your products or services.
With Wix, you can seamlessly integrate a blog into your website, providing a space for storytelling, updates, and valuable information to further enhance your online brand.
Here are the basic steps:
- Upload your digital file.
- Enter the basic product info (i.e., name and description).
- Add a product image, GIF, or video.
- Add informational sections, which is an optional choice. It can be a good idea to complete it depending on your sales.
- Add pricing information.
- Set inventory options.
- Save your changes (arguably the most crucial step). We’ve all been there—not saving changes and immediately regretting closing a window.
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Advantages Of Selling On Wix
Wix prides itself on offering entrepreneurs a highly flexible platform to sell products. While that is true, the company also has other advantages for its customers.
You don’t have to be an expert coder to use Wix, which will comfort many. Notably, the platform is intuitive to use and highly flexible. That is excellent news for those that may not be tech-savvy.
Plus, Wix is quick to use in a couple of ways. First, it is fast by offering good site speeds, which is excellent news, as a high site speed helps reduce a website’s bounce rate. That’s important in our increasingly time-strapped world.
Also, setting up a website using Wix and additional Wix plugins is quick. The extensive template collection leads entrepreneurs through the process quickly, so designing a website is creative, not laborious.
Disadvantages Of Selling On Wix
Of course, there will be disadvantages to using Wix in our incredibly digital world compared to other website builders or even different modes of selling your goods (like as an affiliate, for example).
Entrepreneurs that sign up for the free plans on Wix do not like that they cannot remove Wix branding. Many find it frustrating that free programs do not offer analytics or tracking.
Such features can help you improve how you sell and the amount you sell. They can be a critical differentiator between average and great sales.
Other drawbacks would be that templates are not interchangeable once chosen and set up. Plus, a Wix website is not transferable when completed.
Critical Takeaways For Selling On Wix
Wix is a website builder, which means if you plan to use it, you’ll need to build an actual website rather than being able just to list a few products.
That, however, can be a valuable thing to do—websites are enormous assets to a company and an opportunity to build a company brand.
