Mick Essex

    Mick Essex
    Mick Essex is the Growth Marketing Manager at POWR. His career spans two decades primarily in the healthcare industry with stints in broadcast television advertising and copy editing. Mick attended the College of Journalism at the University of Louisiana - Monroe. He and his family currently call Lafayette, Louisiana home.
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    Recent Posts

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    Boost Online Conversions With One Click Checkout

    Published on 2023-03-08 By Mick Essex

    Customer expectations are changing rapidly, and what people learn to love in one industry increasingly defines what they expect in other industries.

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    Best Email Marketing Platforms for Small Businesses

    Published on 2023-01-03 By Mick Essex

    If you don't have an email marketing plan as a pillar in the digital motion of your Go-To-Market (GTM) strategy, it's a safe assumption your competitors do.

    Whether your company is product-led or you have a robust inbound/outbound sales team,...

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    POWR Named G2 Leader in 3 Categories

    Published on 2022-12-19 By Mick Essex

    POWR, the leading platform for no-code website apps and plugins, was announced last week as a G2 Winter Leader for small businesses in three categories. 

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    How Do eCommerce Websites Generate Leads?

    Published on 2022-10-16 By Mick Essex

    Generating leads is essential for any eCommerce website. Without leads, you cannot convert website visitors into customers.  

    *Updated 7/22/2024

    In this article, we will discuss what lead generation is and some common lead generation strategies

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    Popup Builder Achieves Leader Status in G2’s 2022 Fall Report

    Published on 2022-09-23 By Mick Essex

    Popup Builder has achieved Leader status byG2, the world’s largest and most trusted software marketplace.

    *Updated 7/26/2024

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    Building a Website for eCommerce

    Published on 2022-09-07 By Mick Essex

    Building a website for e-commerce used to involve jumping through hoops of fire. It wasn’t a task any average person could handle; you’d need a team of IT professionals to do it.

    *Updated 8/5/2024

    However, nowadays, anyone can create a...

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    How to Display a PDF in HTML

    Published on 2022-08-29 By Mick Essex

    In the past, you could only add a PDF document to your HTML web page by hyperlinking it. Today, emerging web widgets and plugins have made it relatively easy for you to embed a PDF file into a web page.

    *Updated 12/31/2024

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    Four Key Steps of Conversion Optimization

    Published on 2022-08-01 By Mick Essex

    Digital marketing efforts aim to convert casual internet users into loyal customers. But how do you ensure that you achieve this goal? The answer is conversion optimization. 

    *Updated 8/19/2024

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    Top 4 Loyalty Marketing Metrics for Growth and Retention Improvement

    Published on 2022-07-18 By Mick Essex

    You focus heavily on attracting new customers through expensive paid advertising campaigns, but how much time, energy, and resources do you devote to keeping the customers you already have?

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    How To Do Birthday Countdown On Instagram

    Published on 2022-06-27 By Mick Essex

    Instagram has a great Stories feature called Countdown. It's super simple, with the caveat that it's limited to twenty-four-hour Stories and not something you can use elsewhere.

    *Updated 10/07/2024

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    Should I Use a Paypal Business or Personal Account?

    Published on 2022-06-16 By Mick Essex

    Nearly everyone who buys or sells online has a PayPal account. Most PayPal users have a standard PayPal Personal account and use it to pay for online purchases or transfer funds to friends and family.

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    POWR Guest Post Guidelines

    Published on 2020-04-24 By Mick Essex

    Hello, and thank you for your interest in guest posting for POWR. We are excited you want to contribute to helping small businesses grow online!

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    Top 5 Ways To Generate More Leads

    Published on 2019-12-19 By Mick Essex

    The secret sauce for having a fantastic eCommerce business isn’t so secret.

    Most business owners, consultants, and experts will tell you that the secret is the ability to generate more leads, close sales, and support current customers so they...

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