Mick Essex

Mick Essex
Mick Essex is the Growth Marketing Manager at POWR. His career spans two decades primarily in the healthcare industry with stints in broadcast television advertising and copy editing. Mick attended the College of Journalism at the University of Louisiana - Monroe. He and his family currently call Lafayette, Louisiana home.
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Recent Posts

What Information Should Be on an Emergency Contact Form?

An emergency contact form is a crucial tool used everywhere from offices to schools and daycare centers. It helps handle urgent situations smoothly. Let's learn how to create one for your needs.

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Applying Mindfulness in Customer Service: Strategies & Best Practices

Today, new technologies have afforded businesses and individuals instant access to vast amounts of data, goods, and services. However, consumers still appreciate meaningful connections beyond transactional interactions.

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Maximizing Conversion Rates With Coupon Best Practices

Are you looking to turn those 'just browsing' visitors into loyal customers?

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3 QuickBooks Tools to Conquer Tax Season as a Small Business

Tax season can be challenging for small businesses, but it can also be a period of opportunity and growth with the right tools and strategies.

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Top Trends and Examples for Fashion ECommerce 2024

Within the global economy, the fashion industry is among the most dynamic. Seasonally variable, it adjusts swiftly to changes in consumer behavior, technological advancements, and industry dynamics.

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From Browsing to Buying: Optimizing eCommerce for High Conversion Rate

The effectiveness of your website is crucial to the success of your eCommerce business in today's digital age. It's measured by your conversion rate, which is the percentage of site visitors who carry out a specific action.

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7 Best SEO Strategies For Your Business in 2024

Getting your website to do well in 2024 is like exploring a wild, constantly changing online world. Just working hard isn't going to cut it.

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How To Streamline Your Workflow With an AI-Enabled PDF Editor for Mac

In an era where time is of the essence, Artificial Intelligence (AI) has emerged as a game-changer. It revolutionized how people accomplish tasks. AI has proven helpful in streamlining workflows across various industries by automating routine...

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Connected Care: Custom Software & Apps for Hospitals, Clinics & Beyond

Healthcare is undergoing significant transformation. Hospitals, clinics, and healthcare providers need customized software to offer integrated, effective patient care.

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Marketing Strategies in Healthcare: A 5-Step Guide to the Basics

Well-built marketing strategies are a requirement to grow a business and attracting new customers. That should go without saying. So, then, why do we seldom hear from the healthcare industry on the topic?

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Proven Social Media Engagement Tactics To Transform Your Brand

Social media has become an integral tool for individuals and businesses. It serves as a platform for communication, networking, and brand promotion.

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Managing the Software Development Process in 7 Simple Steps

Developing software that meets the complex needs of businesses and consumers alike is more critical than ever. However, navigating the software development process can be daunting, with potential pitfalls and challenges.

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AI Supercharges SEO: An Exploration Into Optimal Online Visibility

In the fast-paced online business world, achieving optimal visibility is synonymous with success. One of the critical tools in the digital marketing arsenal is Search Engine Optimization (SEO).

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HubSpot Development Essentials: A Comprehensive Approach

HubSpot has gained immense popularity over the years. Thanks to the revolutionary AI-induced technology. It has helped businesses operate seamlessly and fearlessly in the online space.

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Three Keys To High-Performance Small Business Marketing

If you run a small business, you're probably used to doing more with less. It's the only way a small business can punch above its weight and find a growth path, particularly in markets with larger competitors.

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