The secret sauce for having a fantastic eCommerce business isn’t so secret. Most business owners, consultants, and experts will tell you that the secret is the ability to generate leads, close sales, and support current customers, so they keep coming back.
While the “what” of success is direct and explicit, the “how” is as clear as mud. Furthermore, deciding what’s more important is a debate that has gone on for ages and will almost certainly continue for the foreseeable future.
Instead of adding to the discussion of importance, let’s focus on actionable items to tackle no matter what you plan to focus on!
Top 5 Ways to Generate More Leads
Offer a freebie
Build your social following
Install live chat
Offer a discount
Add an FAQ section
An eCommerce marketing lead is anyone who shows an interest in your brand. This could be someone who has engaged with you on social media, clicked on an ad, or has given you their information so you can let them know about future sales or news. Here are 5 ways to get more leads:
1. Offer a Freebie
You can offer visitors something in exchange for their email to grow your subscriber list. This could be something as simple as a downloadable buyer’s guide or a discount on their next purchase.
Pro Tip: Further increase engagement on this campaign by adding it to a popup. This ensures visitors see your offer. You can even show it after your visitor has spent a few seconds on-page or when they show exit intent.
2. Build Your Social Following
Social media is a powerful tool for eCommerce. From showcasing products to answering questions from potential customers, social media is essential in driving business in today’s market landscape.
One way to easily accomplish this is with a social feed embed tool to bring visitors to your conversations on social media. You can follow hashtags or usernames and automatically get feeds onto your site. These feeds provide social proof for your brand, products, and services.
3. Install Live Chat
Customers who aren’t purchasing, yet have shown interest in your products and services, are likely only a few questions away from making their purchase. You can capture these sales by allowing customers to contact you via live chat on your site.
38% of consumers are more likely to buy from a company if they offer live chat support. This allows you to answer questions fast and can even help you determine common questions that may need to be added to your FAQ (frequently asked questions).
4. Offer a Discount
Consumers love getting discounts. In our testing of discounts, we’ve noticed that the discount percentage didn’t matter much, just that a discount was available for them to take advantage of.
Try using a popup that gives your first-time visitors a discount. Be sure to create urgency by limiting the time they can use the discount.
5. Add an FAQ Section
An FAQ page is an organized collection of commonly asked questions your customers have for your products and services. It builds trust with your customers because it shows you know what questions they may have upfront and can provide answers quickly and easily. It also saves you time and money by reducing the number of repetitive calls and emails for support.
A complete eCommerce marketing strategy is much more than driving orders and sales for your store; it’s the only step that keeps the lights on! Whether selling to first-time or returning customers, these simple tips can help you increase sales and complete orders in your store.
When you consider that 86% of buyers are willing to pay more for a great customer experience, and it typically costs 5x more to acquire new customers vs. retaining current customers, it’s no surprise that customer experience is a top priority for companies big and small.
Whether you’re looking to generate leads, increase sales, or retain your current customers, POWR is here to help. The plugins shown here are only the tip of the iceberg of what’s possible for your site. Take a look at these success stories to get more inspiration!
About the author:
Mick Essex is the Growth Marketing Manager at POWR. His career spans two decades, primarily in the healthcare industry, with stints in broadcast television advertising and copy editing. Mick attended the College of Journalism at the University of Louisiana - Monroe. He and his family currently call Lafayette, Louisiana home.