The secret sauce for having a fantastic eCommerce business isn’t so secret. Most business owners, consultants, and experts will tell you that the secret is the ability to generate leads, close sales, and support current customers so they keep coming back.
While the “what” of success is direct and explicit, the “how” is as clear as mud. Furthermore, deciding what’s more important is a debate that has continued for ages and will almost certainly continue for the foreseeable future.
Instead of adding to the discussion of importance, let’s focus on actionable ways to improve your click-thru rate and your overall business lead-generation strategy!
Best Techniques for Generating More Quality Leads
- Use giveaways
- Build your social following
- Install a live chat tool
- Offer special discounts
- Add videos to your website
A qualified lead is anyone who shows an interest in your brand. This could be someone who has engaged with you on social media, clicked on a paid ad, or has given you their information so you can let them know about future sales or news. Here are 5 ways to get more leads:
1. Use giveaways
You can offer visitors something in exchange for their email to grow your subscriber list. This could be something as simple as a downloadable buyer’s guide, free swag, or a discount on their next purchase.
Pro Tip: Increase engagement on this campaign by adding it to a popup. This ensures visitors see your offer. You can set a delay and show the popup after someone has been on your page for several seconds, or what to show it with an exit intent strategy in mind.
2. Build your social following
Social media is a powerful tool for eCommerce. From showcasing products to answering questions from potential customers, social media is essential in driving business in today’s market landscape.
One way to easily accomplish this is with a social feed embed tool to bring visitors to your conversations on social media. You can follow hashtags or usernames and automatically get feeds onto your site.
These feeds provide social proof for your brand, products, and services.
3. Install a live chat tool
Customers who haven't purchased but have shown interest in your products and services are likely only a few questions away from buying from you.
You can capture these sales by allowing customers to contact you via live chat on your site directly.
38% of consumers are more likely to buy from a company that offers live chat support.
This allows you to answer questions fast and can even help you determine common questions that may need to be added to your FAQ (frequently asked questions).
4. Offer special discounts
Consumers love getting discounts. In our own discount testing, we’ve noticed that the discount percentage didn’t matter much, just that a discount was available for them to take advantage of.
Try using a discount popup app that offers a reduced price for your first-time visitors. Be sure to create urgency by setting a "limited-time" when they can use the discount.
5. Add videos to your website
Did you know the human brain processes visuals 60,000 times faster than text? There's a reason why TikTok is so popular. People prefer watching videos over reading. An optimal experience is both (plus, you can't have a website without the proper context to accompany the videos).
That's why adding a video gallery to your website is the best way to provide a positive user experience for your website visitors.
It builds trust with your customers because you can show them how your product or service works rather than just telling them.
It creates a connector between what they're reading and seeing, resulting in higher interest and a greater likelihood that they will convert into a high-intent qualified lead.
A complete eCommerce marketing strategy is more than driving orders and sales for your store; it’s the only step that keeps the lights on! Whether selling to first-time or returning customers, these simple tips can help you increase sales and complete orders in your store.
When you consider that 86% of buyers are willing to pay more for a great customer experience, and it typically costs 5x more to acquire new customers vs. retaining current customers, it’s no surprise that customer experience is a top priority for companies big and small.
Whether you want to generate leads, increase sales, or retain your current customers, POWR is here to help. The plugins shown here are only the tip of the iceberg of what’s possible for your site. Take a look at these success stories to get more inspiration!
About the author:
Mick Essex is the Growth Marketing Manager at POWR. His career spans two decades, primarily in the healthcare industry, with stints in broadcast television advertising and copy editing. Mick attended the College of Journalism at the University of Louisiana - Monroe. He and his family currently call Lafayette, Louisiana home.