Mick Essex

    Mick Essex
    Mick Essex is the Growth Marketing Manager at POWR. His career spans two decades primarily in the healthcare industry with stints in broadcast television advertising and copy editing. Mick attended the College of Journalism at the University of Louisiana - Monroe. He and his family currently call Lafayette, Louisiana home.
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    Recent Posts

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    Strategic Brand Identity: Crafting a Distinctive and Memorable Image

    Published on 2023-12-29 By Mick Essex

    A brand is an idea, a concept, an image. It’s about what people think of when they hear your company name or read your logo; it’s about who you are in the minds of customers and prospects.

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    sales-funnel

    How To Motivate Leads To Go Down the Sales Funnel: A Beginner's Guide

    Published on 2023-12-23 By Mick Essex

    The customer buying journey is crucial in acquiring conversions. Without robust marketing strategies, this journey can be negatively affected.

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    social-media-for-startups

    Social Media Marketing for Startups: Damaging Mistakes To Avoid

    Published on 2023-12-22 By Mick Essex

    Conducting social media marketing has become an integral part of modern businesses. This evolving solution allows brands of all sizes and industries to build a credible online presence, connect with their target market, and ultimately...

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    new year small business success

    Breakout in 2024: 6 Essential Small Business Strategies for Growth

    Published on 2023-12-14 By Mick Essex

    As a former small business owner, I've learned the hard way that the turn of a new year is more than just a calendar change; it's a crucial period for reflection, planning, and strategizing.

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    social-media-privacy-blog-banner

    Guarding Your Digital Presence: Navigating Social Media Privacy

    Published on 2023-12-10 By Mick Essex

    Since the Cambridge Analytica scandal of 2010, where the company used Facebook data to micro-target political messages, users have grown more aware that their data can be used against them.

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    shopify-tae-article-banner

    Demystifying Theme App Extensions for Shopify Store Merchants

    Published on 2023-12-08 By Mick Essex

    Working in online commerce can be daunting, especially if you are new or unfamiliar with Shopify. But imagine having a toolkit that simplifies every step of creating a beautiful, functional online store. This is where Shopify's theme app...

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    email-marketing

    Squarespace to Mailchimp: Connect in 6 Different Ways

    Published on 2023-12-02 By Mick Essex

    Squarespace is a leading website builder, and Mailchimp is one of the most popular email marketing tools. If you're looking for a way to connect Squarespace and Mailchimp for better email campaigns, this guide will show you how to connect...

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    vpn-hosting

    Best VPNs 2024: Top 10 VPN Service Providers in the US

    Published on 2023-12-01 By Mick Essex

    Technology is expected to move forward faster than ever in 2024, and the demand for top-tier VPN service providers has never been higher, especially in the tech-savvy US hub of California.

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    recruitment-and-hiring

    Leveraging Social Media for Recruitment and Branding

    Published on 2023-11-29 By Mick Essex

    Social media has become integral to our lives, connecting us with people, information, and opportunities worldwide. It is also a powerful tool for businesses, especially recruitment and branding.

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    building-your-brand

    Small Business, Big Impact: How to Amplify Your Brand on Social Media

    Published on 2023-11-26 By Mick Essex

    In today's digital world, small businesses face the challenge of standing out in a sea dominated by larger companies. However, social media levels the playing field, offering smaller entities a powerful platform to amplify their brand and ...

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    designing-a-website

    Simple Guide for Using Squarespace Extensions

    Published on 2023-11-25 By Mick Essex

    In the world of web design, simplicity and functionality are key, especially for small business owners who may not have advanced coding skills.

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    forming-an-llc

    Steps To Forming an LLC: A Comprehensive Guide

    Published on 2023-11-20 By Mick Essex

    Business owners seeking flexibility and legal protection opt for LLCs, short for limited liability companies. An LLC combines a partnership's simplicity and tax benefits with the liability protection most corporations receive.

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    position zero

    Using Featured Snippets for Position Zero

    Published on 2023-11-19 By Mick Essex

    What’s even better than ranking first in the organic results on SERPs? Position zero! But what is position zero? And why should I want it? Let's discuss...

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    building-a-website

    Should I Use Squarespace for My Small Business?

    Published on 2023-11-18 By Mick Essex

    Having a great website is like setting up a store's front window -- except online. Squarespace delivers a blend of simplicity and style, but is it the right tool for your entrepreneurial dreams? Or could it better than what you're using now?

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    hybrid-work-environment

    Keeping Remote Workers Engaged With Office Team Members (5 Ways)

    Published on 2023-11-18 By Mick Essex

    In recent years, experts everywhere have insisted that remote work was on the cusp of making offices obsolete.

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