Mick Essex

    Mick Essex
    Mick Essex is the Growth Marketing Manager at POWR. His career spans two decades primarily in the healthcare industry with stints in broadcast television advertising and copy editing. Mick attended the College of Journalism at the University of Louisiana - Monroe. He and his family currently call Lafayette, Louisiana home.
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    Recent Posts

    recruitment-and-hiring

    Leveraging Social Media for Recruitment and Branding

    Published on 2023-11-29 By Mick Essex

    Social media has become integral to our lives, connecting us with people, information, and opportunities worldwide. It is also a powerful tool for businesses, especially recruitment and branding.

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    building-your-brand

    Small Business, Big Impact: How to Amplify Your Brand on Social Media

    Published on 2023-11-26 By Mick Essex

    In today's digital world, small businesses face the challenge of standing out in a sea dominated by larger companies. However, social media levels the playing field, offering smaller entities a powerful platform to amplify their brand and ...

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    designing-a-website

    Simple Guide for Using Squarespace Extensions

    Published on 2023-11-25 By Mick Essex

    In the world of web design, simplicity and functionality are key, especially for small business owners who may not have advanced coding skills.

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    forming-an-llc

    Steps To Forming an LLC: A Comprehensive Guide

    Published on 2023-11-20 By Mick Essex

    Business owners seeking flexibility and legal protection opt for LLCs, short for limited liability companies. An LLC combines a partnership's simplicity and tax benefits with the liability protection most corporations receive.

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    position zero

    Using Featured Snippets for Position Zero

    Published on 2023-11-19 By Mick Essex

    What’s even better than ranking first in the organic results on SERPs? Position zero! But what is position zero? And why should I want it? Let's discuss...

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    building-a-website

    Should I Use Squarespace for My Small Business?

    Published on 2023-11-18 By Mick Essex

    Having a great website is like setting up a store's front window -- except online. Squarespace delivers a blend of simplicity and style, but is it the right tool for your entrepreneurial dreams? Or could it better than what you're using now?

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    hybrid-work-environment

    Keeping Remote Workers Engaged With Office Team Members (5 Ways)

    Published on 2023-11-18 By Mick Essex

    In recent years, experts everywhere have insisted that remote work was on the cusp of making offices obsolete.

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    marketing-budget-illustration

    How To Maximize Your Marketing Budget During the Holiday Season

    Published on 2023-11-17 By Mick Essex

    A famous novelist, Milan Kundera, once stated, “Business has only two functions — marketing and innovation.” The quote indicates that, for businesses to succeed, they must incorporate effective marketing strategies and innovate quality...

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    breadcrumbs-in-web-design

    Guide to Implementing Breadcrumbs (with Step-by-Step Instructions)

    Published on 2023-11-13 By Mick Essex

    Breadcrumbs in web design are crucial for enhancing user experience by providing a clear path back to the starting point of navigation. Site visitors must understand how and where to find valuable information on your website.

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    shooting-video

    How to Compress Video for Social Media

    Published on 2023-11-10 By Mick Essex

    People expect to go on social media and look at videos that load seamlessly without spending considerable data.

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    saas-graphic

    Best 2023 Black Friday SaaS Deals From Product Hunt Makers

    Published on 2023-11-01 By Mick Essex

    Cutting-edge SaaS tools have taken the world by storm. The possibilities for scaling your business at a fraction of the cost has never been greater.

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    website-design

    Web Design Failures: 5 Lessons from Common Website Mistakes

    Published on 2023-10-29 By Mick Essex

    Are you looking to expand your brand and make an impact in the digital realm? Steer clear of making web design faux pas - they can hinder your progress immensely.

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    affiliate-marketing-pyramid-illustration

    Affiliate Management Companies: 7 Best Options

    Published on 2023-10-28 By Mick Essex

    Are you looking for the right affiliate management company to rocket your retail business to new heights?

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    business-meeting-presentation

    Harnessing the Power of AI Slides for Effective Business Presentations

    Published on 2023-10-27 By Mick Essex

    Business presentations are a crucial element of corporate communications. Whether pitching to investors, onboarding new hires, or announcing a product launch, impactful presentations can make or break your message.

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    how-to-host-a-website-blog-banner

    How to Host a Website

    Published on 2023-10-24 By Mick Essex

    Decided you need a website but need help figuring out where to start? You'll first need to learn how to host a website. 

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