Mick Essex

Mick Essex
Mick Essex is the Growth Marketing Manager at POWR. His career spans two decades primarily in the healthcare industry with stints in broadcast television advertising and copy editing. Mick attended the College of Journalism at the University of Louisiana - Monroe. He and his family currently call Lafayette, Louisiana home.
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Recent Posts

Connected Care: Custom Software & Apps for Hospitals, Clinics & Beyond

Healthcare is undergoing significant transformation. Hospitals, clinics, and healthcare providers need customized software to offer integrated, effective patient care.

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Marketing Strategies in Healthcare: A 5-Step Guide to the Basics

Well-built marketing strategies are a requirement to grow a business and attracting new customers. That should go without saying. So, then, why do we seldom hear from the healthcare industry on the topic?

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Proven Social Media Engagement Tactics To Transform Your Brand

Social media has become an integral tool for individuals and businesses. It serves as a platform for communication, networking, and brand promotion.

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Managing the Software Development Process in 7 Simple Steps

Developing software that meets the complex needs of businesses and consumers alike is more critical than ever. However, navigating the software development process can be daunting, with potential pitfalls and challenges.

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AI Supercharges SEO: An Exploration Into Optimal Online Visibility

In the fast-paced online business world, achieving optimal visibility is synonymous with success. One of the critical tools in the digital marketing arsenal is Search Engine Optimization (SEO).

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Lead Funnels: Definition, Stages, and Examples

There’s a long way from when a person first discovers your company’s offering to the point when they’re ready to purchase.

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HubSpot Development Essentials: A Comprehensive Approach

HubSpot has gained immense popularity over the years. Thanks to the revolutionary AI-induced technology. It has helped businesses operate seamlessly and fearlessly in the online space.

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Three Keys To High-Performance Small Business Marketing

If you run a small business, you're probably used to doing more with less. It's the only way a small business can punch above its weight and find a growth path, particularly in markets with larger competitors.

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E-Commerce Explosion: The Top Shopify Apps by Category for 2024

Staying ahead of the curve in e-commerce is necessary for online store owners. As part of a team of seasoned e-commerce experts at POWR, we’ve witnessed the industry's incredible growth and transformation firsthand.

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Harnessing Social Media Insights for Business Growth: Essential Tips

In today's fast-paced digital landscape, ignoring social media is like steering a ship with a blindfold. The burgeoning significance of social media in crafting business strategies is not just evident but vital for growth.

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How To Increase Your Online Ranking Through SEO Storytelling

What do most successful big brands have in common, no matter what they sell or market? The answer is captivating brand stories that take you beyond the product and show you the value of buying them.

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Loyalty Programs In 2024: Managing Customer Preferences

Loyalty programs have been essential to businesses' strategies to keep customers returning for years, changing from basic punch cards to more advanced, data-driven initiatives.

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10 Ways AI Can Help Your Small Business Grow

AI is truly a game-changing technological invention with the potential to revolutionize all your business operations. However, this field can feel daunting, especially if you are not tech-savvy.

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10 Best Product Management Tools

Product management can feel like a juggling act. Are you keeping track of everything from market research to task completion to team collaboration? That's quite the stretch. 

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POWR Agency Affiliate Program

POWR is the most widely integrated suite of applications designed to help growing businesses drive engagement and sales.

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