How AI Can Supercharge Your Marketing Funnel

There’s a long way from when a person first discovers your company’s offering to the point when they’re ready to purchase.

HubSpot has gained immense popularity over the years. Thanks to the revolutionary AI-induced technology. It has helped businesses operate seamlessly and fearlessly in the online space.

If you run a small business, you're probably used to doing more with less. It's the only way a small business can punch above its weight and find a growth path, particularly in markets with larger competitors.

Staying ahead of the curve in e-commerce is necessary for online store owners. As part of a team of seasoned e-commerce experts at POWR, we’ve witnessed the industry's incredible growth and transformation firsthand.

In today's fast-paced digital landscape, ignoring social media is like steering a ship with a blindfold. The burgeoning significance of social media in crafting business strategies is not just evident but vital for growth.

What do most successful big brands have in common, no matter what they sell or market? The answer is captivating brand stories that take you beyond the product and show you the value of buying them.

Loyalty programs have been essential to businesses' strategies to keep customers returning for years, changing from basic punch cards to more advanced, data-driven initiatives.

AI is truly a game-changing technological invention with the potential to revolutionize all your business operations. However, this field can feel daunting, especially if you are not tech-savvy.

Product management can feel like a juggling act. Are you keeping track of everything from market research to task completion to team collaboration? That's quite the stretch. 

POWR is the most widely integrated suite of applications designed to help growing businesses drive engagement and sales.

A brand is an idea, a concept, an image. It’s about what people think of when they hear your company name or read your logo; it’s about who you are in the minds of customers and prospects.

The customer buying journey is crucial in acquiring conversions. Without robust marketing strategies, this journey can be negatively affected.

As a former small business owner, I've learned the hard way that the turn of a new year is more than just a calendar change; it's a crucial period for reflection, planning, and strategizing.

Since the Cambridge Analytica scandal of 2010, where the company used Facebook data to micro-target political messages, users have grown more aware that their data can be used against them.