Mick Essex

Mick Essex
Mick Essex is the Growth Marketing Manager at POWR. His career spans two decades primarily in the healthcare industry with stints in broadcast television advertising and copy editing. Mick attended the College of Journalism at the University of Louisiana - Monroe. He and his family currently call Lafayette, Louisiana home.
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Recent Posts

E-Commerce Explosion: The Top Shopify Apps by Category for 2024

Staying ahead of the curve in e-commerce is necessary for online store owners. As part of a team of seasoned e-commerce experts at POWR, we’ve witnessed the industry's incredible growth and transformation firsthand.

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Harnessing Social Media Insights for Business Growth: Essential Tips

In today's fast-paced digital landscape, ignoring social media is like steering a ship with a blindfold. The burgeoning significance of social media in crafting business strategies is not just evident but vital for growth.

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How To Increase Your Online Ranking Through SEO Storytelling

What do most successful big brands have in common, no matter what they sell or market? The answer is captivating brand stories that take you beyond the product and show you the value of buying them.

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Loyalty Programs In 2024: Managing Customer Preferences

Loyalty programs have been essential to businesses' strategies to keep customers returning for years, changing from basic punch cards to more advanced, data-driven initiatives.

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10 Ways AI Can Help Your Small Business Grow

AI is truly a game-changing technological invention with the potential to revolutionize all your business operations. However, this field can feel daunting, especially if you are not tech-savvy.

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10 Best Product Management Tools

Product management can feel like a juggling act. Are you keeping track of everything from market research to task completion to team collaboration? That's quite the stretch. 

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POWR Agency Affiliate Program

POWR is the most widely integrated suite of applications designed to help growing businesses drive engagement and sales.

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Strategic Brand Identity: Crafting a Distinctive and Memorable Image

A brand is an idea, a concept, an image. It’s about what people think of when they hear your company name or read your logo; it’s about who you are in the minds of customers and prospects.

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How To Motivate Leads To Go Down the Sales Funnel: A Beginner's Guide

The customer buying journey is crucial in acquiring conversions. Without robust marketing strategies, this journey can be negatively affected.

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Social Media Marketing for Startups: Damaging Mistakes To Avoid

Conducting social media marketing has become an integral part of modern businesses. This evolving solution allows brands of all sizes and industries to build a credible online presence, connect with their target market, and ultimately...

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Breakout in 2024: 6 Essential Small Business Strategies for Growth

As a former small business owner, I've learned the hard way that the turn of a new year is more than just a calendar change; it's a crucial period for reflection, planning, and strategizing.

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Guarding Your Digital Presence: Navigating Social Media Privacy

Since the Cambridge Analytica scandal of 2010, where the company used Facebook data to micro-target political messages, users have grown more aware that their data can be used against them.

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Demystifying Theme App Extensions for Shopify Store Merchants

Working in online commerce can be daunting, especially if you are new or unfamiliar with Shopify. But imagine having a toolkit that simplifies every step of creating a beautiful, functional online store. This is where Shopify's theme app...

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Squarespace to Mailchimp: Connect in 6 Different Ways

Squarespace is a leading website builder, and Mailchimp is one of the most popular email marketing tools. If you're looking for a way to connect Squarespace and Mailchimp for better email campaigns, this guide will show you how to connect...

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Best VPNs 2024: Top 10 VPN Service Providers in the US

Technology is expected to move forward faster than ever in 2024, and the demand for top-tier VPN service providers has never been higher, especially in the tech-savvy US hub of California.

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