Staying ahead of the curve in e-commerce is necessary for online store owners. As part of a team of seasoned e-commerce experts at POWR, we’ve witnessed the industry's incredible growth and transformation firsthand.
It is undeniable that Shopify will continue to be a driving force for e-commerce businesses worldwide in 2024. (You can see statistics below to support it)
I have not listed an app from every category on Shopify (because I didn’t want this article to take an hour to read), but I did select the ones I believe any Shopify merchant should consider. Click below to go directly to an app or app category.
- Essential Store Optimization Apps
- Enhancing Customer Experience Apps
- Streamlining Operations Apps
- Marketing and Conversion Apps
- Store Design & Customization Apps
- Finance Management & Security Apps
If you are new to e-commerce or just new to Shopify, let’s review a few statistics you should know about the platform first.
Why is Shopify such a big deal in e-commerce?
They are a game-changer in the world of e-commerce for several important reasons. Here are my top 5 why I think Shopify is a big deal:
- Explosive Growth: Shopify has experienced tremendous growth over the past few years. At the beginning of 2024, over 7 million businesses are powered by Shopify, compared to 1.7 million businesses in 2021. Talk about explosive!
- Massive Sales: As of September 2023, Shopify-powered businesses collectively generated over $6.65 billion in total sales in the previous 12 months – a gain of +26.81% from a year earlier.
- Global Reach: Shopify isn't just popular in one country; it's a global phenomenon. And while the platform thrives in the US, it supports businesses in over 175 countries.
Source: Style Factory Productions
- App Ecosystem: The Shopify App Store is loaded with over 8,000 apps to enhance and expand your online store's capabilities. This vibrant ecosystem only grows larger by the day.
- Supportive Community: Shopify has a thriving community of more than 11 million users, entrepreneurs, and experts who share knowledge and support one another.
Shopify takes the tricky parts out of starting an online store and lets you focus on your lemonade (or whatever amazing product you want to sell).
It's like having a superpower for e-commerce, and these statistics show just how much it's grown and why so many people love it!
Essential Store Optimization Apps
The quest for a successful online store starts with effective store optimization. You’ll want to look for apps in the analytics and search engine optimization (SEO) categories. Here are the ones I like.
Booster has designed this app to tackle page speed issues and assist online sellers in avoiding missed sales opportunities.
When you hover your mouse over a link, they instruct the browser to pre-load that page quietly in the background. The result is a significantly quicker loading time.
- Achieve Nearly Instant Page Loading: Make your website pages feel like they load almost instantly, keeping your visitors engaged.
- Mobile Page Speed Enhancement: Enhance page loading speed on mobile devices, even on slower connections or older devices.
- Native Shopify Integration: This app is built natively for Shopify and is fully compatible with Online Store 2.0, ensuring seamless integration.
- Quick Installation: Increase your page speed in less than a minute with our hassle-free, no-code installation process.
Utilizing advanced browser preloading technology, this app can boost your second-page load speeds by up to three times, ultimately leading to improved add-to-cart conversions.
With just one click, Tapita optimizes both SEO and page speed, ultimately benefiting your Google rankings and enhancing the experience for your customers.
If you've been grappling with a sluggish website and a low Google ranking, Tapita is your ideal SEO companion.
It offers an extensive suite of tools, including (but not limited to)
- Speed booster
- Image optimizer
- SEO audit
- Sitemap generator
- Page indexer
What sets Tapita apart is its team of experts, always ready to go the extra mile to assist you and provide valuable advice.
- One-Click SEO and Page Speed Optimization: Effortlessly enhance Google rankings and customer experience.
- Expert Support: The team of experts behind Tapita will help you overcome challenges and offer valuable advice to boost your website's performance.
- Seamless Growth: With Tapita, you can expect significant improvements in your website's SEO and page speed, increasing conversions and sales.
Understand how profitable your brand is within your spreadsheets.
Airboxr helps you assess revenue, marketing, and operational metrics with a single click, right within your regular spreadsheets.
It pulls data from all your sources (Shopify, Meta ads, Google Analytics, Klaviyo, etc.) and gives you live and updated spreadsheets with critical metrics.
Airboxr has a library of over 100 best practice reports, so you can plug into how top-tier DTC brands run their shop.
With Airboxr, you can
- Automate ongoing profitability analysis.
- Build customer segments based on purchase history.
- Get an in-depth analysis of marketing, sales, product, fulfillment, and retention.
- Get CPA, CAC, LTV, AOV, and MER on your business within a single dashboard.
- Analyze best-selling products, design bundles, and identify seasonal trends.
Supported integrations include Shopify, Facebook Ads, Google Analytics, Google Ads, Klaviyo, Google Sheets, Tiktok Ads, and Xero. Support for Amazon Seller is coming soon.
Try Airboxr for free.
Peek! is a valuable tool for any online store owner looking to improve their website's performance, enhance the user experience, and gain valuable insights into customer behavior.
It simplifies the process of recording sessions, conducting surveys, and analyzing data, making it an essential asset for online businesses.
- Session Recording: The app records user sessions, giving you a clear view of how customers interact with your store, like browser type, session length, visitor location, and timestamps.
- Behavior Insights: Analyzing these recordings provides the insights you need to help identify what's working well on your site and what's not, allowing for more targeted improvements.
- Improved User Experience: Watching full session recordings helps you better understand your user experience (UX). Optimizing your UX can be instrumental in converting more visitors into customers.
- Insightful Analytics: Easy-to-understand analytics and e-commerce-specific segmentation remove a lot of the guesswork, like understanding why certain pages don’t convert very well.
Overall, Peek! appears to be a valuable tool for any Shopify store owner looking to enhance their site's performance and build a stronger connection with their customers.
Enhancing Customer Experience Apps
Happy customers are the lifeblood of any e-commerce business. Explore how enhancing the customer experience through these apps can turn one-time shoppers into loyal fans.
Nothing says customer experience like providing an easy way for customers and shoppers to get in touch with you for answers to their questions.
Contact Form is a user-friendly tool that lets you create professional, custom contact forms for your business with ease.
It's designed for simplicity, allowing you to gather information without requiring coding skills or developer expertise.
- Conditional Logic: Tailor your forms to different customer segments with conditional logic.
- Instant Alerts and Syncing: Receive email alerts for new responses and sync them with Google Sheets.
- Centralized Contact Management: Keep all contact information and responses organized in your POWR dashboard.
- Interactive Forms: Create multi-step, interactive forms for a better customer experience.
- Autoresponders: Set up quick, automated responses to engage customers immediately.
Simplify contact and lead collection to grow your contacts effortlessly. With integration options like Mailchimp and Zapier, you can seamlessly automate your entire contact flow.
HelpCenter is a customer service platform that enables businesses to offer self-service support and real-time assistance, turning customer inquiries into sales opportunities.
It combines various tools like FAQ pages, help centers, and chat widgets to provide instant answers to common customer questions, reducing the workload on support teams.
- Customizable FAQ Page: Build a branded FAQ section using 12 templates that fit your brand.
- Enhanced Article Features: Enhance your help articles with ratings, multiple language translations, and optimization for search engine results.
- Integrated Help Widget: Implement a help widget on your site with contact, order tracking, and FAQ features.
- Centralized Helpdesk Ticketing: Manage inquiries from email, live chat, and Facebook Messenger in one unified place.
- Real-Time Communication Tools: Engage customers directly with live chat options and automated chatbots.
By using HelpCenter, businesses can streamline their customer service process, ensuring that customers receive the information they need promptly and efficiently.
It not only improves customer satisfaction but also helps in boosting sales by addressing queries and concerns quickly.
WeGifts stands out in the Shopify ecosystem as a premier gift card management app, offering features that enhance the merchant and customer experience.
Shopify-Specific Integration: Tailored exclusively for Shopify stores, WeGifts ensures seamless integration and compatibility, providing a smooth operational flow.
Customizable Gift Card Designs: Offers a variety of design templates and personalize them to reflect your brand's identity, making each gift card unique and appealing.
Intuitive User Interface: Designed with user experience in mind, store owners and customers enjoy an easy-to-use interface that simplifies managing and purchasing gift cards.
Effective Gift Card Management: Streamlines the creation, distribution, and tracking of gift cards, making the management process efficient and hassle-free.
Enhanced Customer Engagement: By offering personalized and attractive gift cards, WeGifts helps increase customer engagement and loyalty.
Analytical Insights: Provides valuable insights into gift card performance, helping you understand customer preferences and tailor your marketing strategies accordingly.
Global Reach: Supports multiple currencies and languages, making it suitable for stores with an international customer base.
WeGifts is not just a tool; it's a comprehensive solution that empowers Shopify store owners to elevate their gift card offerings, ultimately driving sales and enhancing customer satisfaction.
Fontify is a versatile app that simplifies changing fonts on your website, whether you want to use Google Fonts or your custom fonts.
Fontify makes applying these fonts to your entire webpage or specific sections easy. This tool will enhance your website's visual appeal and consistency effortlessly.
- Google Fonts Integration: Instantly change to any Google Font with GDPR compliance.
- Custom Font Uploads: Easily upload and use your custom fonts.
- Selective Application: Apply fonts to your entire site or just specific elements.
- Broad Compatibility: Works seamlessly with all Shopify themes and apps, including The4 themes and EComposer.
- Multi-Language Support: Supports separate fonts for different languages, enhancing the global appeal of your site.
Fontify is the perfect solution for giving your online store a professional and consistent look, saving you time and effort in website customization.
Its user-friendly interface and flexibility make it ideal for businesses of all sizes.
Streamlining Operations Apps
Efficiency is the key to running a successful online store. Dive into these apps that can help you streamline your operations, from managing inventory to fulfilling orders seamlessly.
ShipTurtle, a Shopify multi-vendor marketplace web app, effortlessly converts your platform into a thriving multi-vendor marketplace.
It also simplifies shipping management by allowing merchants to handle multiple shipping partners through a unified dashboard.
ShipTurtle boasts integration with 200+ shipping providers, ensuring a wide array of shipping options. Elevate your marketplace and streamline logistics with ShipTurtle.
- Order Routing: Streamline multi-vendor order processing with our top-notch order management system. Automated order splitting makes handling products, shipping, and many more easier.
- Shipping Integration & Commission Automation: Simplify vendor commissions with customizable settings for global, vendor, and product-specific rates, along with flexible shipping handling, discounts, taxes, and more. Integrated with 200+ shippers covering rate API, label generation & cancellation, pickup, tracking, and returns.
- Vendor Sync: Enables seamless product, inventory, and order synchronization, reducing errors and enhancing collaboration between vendors and your platform. Simplify inventory management and streamline operations.
See additional pricing.
Ordoro helps you conquer ecommerce complexity by automating and streamlining your inventory and shipping.
So you can improve accuracy, boost efficiency, and get back to what really counts — growing your business.
- Sync inventory, orders, and shipping effortlessly across all channels
- Never lose sight of your inventory levels, locations, or lead times
- Cut picking times and errors while speeding up order fulfillment
- Reclaim time with automation rules, tagging, splitting, and filtering
- Score big savings with our pre-negotiated shipping rates
- Grandma-approved user-friendly interface
- Enjoy a truly caring and helpful support team
As a centralized hub for all your operations, Ordoro enables you to reduce those mundane inventory and shipping tasks.
With this app, you can show a date picker on your product page from which customers can choose a convenient date and time for their order delivery.
You can add available dates and times for delivery in the calendar as per your choice. Apart from this, you can also give the option of store pickup and shipping on the product page.
- View all scheduled orders of your store and export them to a CSV file.
- You can manage your store orders through the Google Calendar add-on.
- Fraud prevention with store pickup
- Multi-language support (translate app’s text to store language)
- Set different locations and times for store pickup and local delivery.
This app is perfect if you want an order delivery management solution for your store.
Enhance customer satisfaction and boost sales with a tailored post-purchase tracking experience from ParcelPanel.
This solution offers real-time order tracking and automated shipping notifications, reducing customer inquiries and improving your customer’s experience.
Here's a quick overview:
- Customizable Tracking Page: Create a multilingual, branded tracking page with various custom elements.
- Automated Notifications: Keep customers informed with automatic shipping updates.
- Efficient Dashboard: Access a smart dashboard that allows you to track orders easily and update PayPal with parcel tracking information.
- Powerful Analytics: Optimize your shipping strategies with detailed analytics.
- Dropshipping Friendly: Easily hide the Chinese origin of products with one click, ideal for dropshippers.
ParcelPanel will streamline your post-purchase process, making it more efficient and customer-friendly. Plus, with 24/7 support, they are always there to help you make the most of this app.
Marketing and Conversion Apps
When making your online store stand out in the crowded e-commerce arena, these marketing apps are the secret weapons that can help you reach a wider audience and boost your sales.
Instagram Feed is a user-friendly tool for Shopify store owners looking to leverage their social media content to enhance customer experience and drive sales.
Whether it's your personal or business account, you can show off posts, hashtags, and even Instagram Reels. It’s a delightful way to cross-promote your social channels to your shoppers.
Boost Sales with Shoppable Feed: Tag products in your Instafeed to make it shoppable. It helps increase sales, grows your social media following, and provides social proof to potential customers.
Easy Setup: Setting up the feed is a breeze. You don't need any coding skills or a web developer. It's a quick and simple process that gets your social feed live in minutes.
Customizable Display Options: Customize how your Instafeed looks with options like image cropping and different layouts – grid, collage, slider, or gallery style. It's all about matching the feed to your store's style.
Interactive Features: Add an image hover effect for a more interactive experience. Plus, approve posts before they go live, giving you complete control over the content.
Connect Other Social Feeds: Beyond Instagram, you can link feeds from Facebook, YouTube, and Pinterest to create a diverse and engaging social presence on your store.
FoxKit turns browsers into shoppers, and hesitant customers into heavy spenders with high-converting upsells, cross-sells, tempting promotions, and engaging alerts!
Your customers will stay longer to spend more, boosting conversion rates, sales, and average order value.
FoxKit is ready for your marketing and sales promotion, including:
- Efficient upsells: Sales notifications, in-cart recommendations, and back-in-stock alerts.
- Dynamic cross-sells: Bundles, volume discounts, and related products to captivate & convert.
- Smart sales-boosters: Lucky wheel, size chart, translations, etc.
FoxKit Analytics also delivers the right data to make the right decision. You can review your marketing and sales efforts, from impressions, conversion rates, sales, and AOV (Average Order Value).
FoxKit is super easy to set up. No code is required!
The app easily integrates with Shopify and has a massive suite of easy-to-use features.
- Drag-and-drop builders for emails & signup forms
- One-click integration with Shopify stores
- Award-winning 24/7 customer support that responds in under 4 minutes
- Ecommerce-focused email & SMS marketing automation
- Unlimited audience segmentation rules
Its features are designed to help online brands grow their audience and increase sales.
Elevate your customers' shopping experience by offering targeted upsells from the cart drawer, cart popup, or cart page.
With iCart, you can show upsell, cross-sell, bundle, progress bar, discount, free gift, etc. You can customize the cart based on your needs. With iCart, you can increase sales and AOV easily.
- Create tailor-made upselling and cross-selling offers to increase AOV.
- Drag and drop customizable cart drawer, cart popup, and cart page builder that fit your theme.
- Prompt users by cart progress bar with free gift, discount cart, and free shipping.
- Offer bundle products with discounts and double profit.
- Advanced analytics to check the performance of iCart in your store.
Store Design & Customization Apps
First impressions matter, and your store's design is your digital storefront. Discover how these apps can transform your store's appearance, making it visually appealing and user-friendly.
Foxify is the leading smart page builder to win sales and maximize conversions.
With Foxify, you can build high-converting pages quickly, easily, and efficiently, using:
- 60+ high-converting templates for all page types: landing, home, product to collection page and blog
- 70+ pre-designed sections equipped with animations, custom effects, and styles
- Device-based designs for optimized pages on mobile, tablet, laptop, and desktop
Foxify offers extra power to help you grow and convert better:
- An advanced analytics page that reports on metrics and sales performance
- 40+ built-in upsells and cross-sell extensions without paying for third-party apps!
Foxify ensures all your pages are SEO-friendly and lightning-fast.
Popup is a dynamic tool designed to increase your website's conversions, enhance email lead collection, and boost sales.
It offers a range of customizable popups, including discount and newsletter popups, to engage users and improve subscription rates.
This tool also helps build customer trust and create a sense of urgency, which is crucial for reducing cart abandonment.
- Urgency Creation: Embed popup with countdown timers to enhance urgency and drive sales.
- Unlimited Popups: Create and place multiple popups on various pages of your site.
- Email Platform Integration: Seamlessly works with email marketing platforms like Mailchimp and Klaviyo.
- Customizable Design: Adjust popup frequency, style, call-to-action buttons, and page overlays to fit your brand.
- Enhanced User Engagement: Set up personalized success messages and receive instant alerts for new submissions.
A popup is an effective solution for generating fear of missing out (FOMO), collecting leads, or promoting special campaigns, making it easier to convert visitors into customers.
Its versatility and ease of use make it an essential tool for any website looking to improve engagement and conversion rates.
Trustoo.io is a versatile review app designed to help brands gather and showcase customer reviews effortlessly. It's also fully customizable to align with your brand's style.
It is a powerful tool for building social proof and scaling a reliable brand presence by automatically collecting customer photo reviews. Here are its standout features:
- Attractive Review Widgets: Showcase customer reviews in visually appealing widgets that are easy to edit and use.
- Auto-Translate Reviews: Offers multi-language support and unlimited translation for reviews.
- Import from AliExpress: Ability to import up to 50 items simultaneously, with unlimited product review capabilities.
- Automated Review Requests: Send automatic emails encouraging customers to leave reviews, with incentives for adding photos.
- Social Media Integration: Share reviews on Facebook, Twitter, and Instagram to drive organic traffic.
With Trustoo.io, brands can significantly enhance trust among website visitors, enabling customers to make more informed purchasing decisions.
PageFly provides an innovative way to create visually appealing web pages without needing to write any code.
With its user-friendly drag-and-drop editor, PageFly allows full customization of both visuals and functions.
Whether you're a beginner or an experienced merchant, you'll find the tools you need to build the perfect website.
- Template-Based Design: Choose from a variety of page and section templates for different page types.
- SEO-Friendly: Build pages that are optimized for search engines without compromising your store's speed.
- Intuitive Editor: A flexible drag-and-drop interface paired with an advanced library of lead-generation elements.
- Responsive Design: Ensure your pages look great on mobile, tablet, and desktop, with customization for each screen size.
- Theme Compatibility: Works seamlessly with all Shopify themes, complementing the default style settings.
PageFly enables you to unleash your creativity in web design, ensuring that your online store not only looks great but also meets your business and SEO goals.
It's the ideal solution for anyone looking to create a stunning, functional, and responsive online presence.
Finance Management & Security Apps
Keeping a close eye on your finances is crucial for business success. And with online threats at an all-time high, trust and security are paramount.
Explore the financial management and store security apps that simplify your Shopify store's accounting and reporting and ensure your customers' data is safe.
Report Pundit is a comprehensive reporting tool for Shopify, offering custom and pre-made reports to suit your business needs.
It provides easy access to a wide range of Shopify data, including sales, inventory, taxes, and more, with live chat support available for assistance.
They have a free plan available and free trials on their upgraded plans.
- Ready-Made Reports: Access pre-made reports for store data like sales, products, taxes, and payouts.
- Customizable Reports: Use the Report Designer to create custom reports with calculated fields.
- Versatile Data Management: Filter, sort, and send data results via email, FTP, Google Sheets, or Google Drive.
- Seamless Integrations: Easily integrate with third-party applications for marketing, finance, and fulfillment data.
- Multi-Store Compatibility: Manage and compile unified reports for multiple stores across different languages and regions.
Report Pundit simplifies generating meaningful insights from your store's data, enhancing your decision-making process.
Whether you need standard or customized reports, this tool efficiently caters to all your reporting needs.
Integrating your Shopify store with QuickBooks Online International saves time and streamlines your bookkeeping, especially for merchants selling outside the U.S.
It allows you to easily manage your financial data by connecting multiple Shopify storefronts to QuickBooks Online.
It automates various accounting tasks, ensures your income and expenses, and accurately tracks inventory.
Here's what it offers:
- Financial Tracking: Keep track of income and expenses, optimizing tax deductions for your business.
- Sales Data Import: Automatically import sales data from Shopify.
- Reduced Manual Entry: Minimize errors with less manual data entry, ensuring accuracy in financial records.
- Product Synchronization: Share new products added on Shopify with QuickBooks Online.
- Inventory Updates: Synchronize stock levels between QuickBooks Online (Plus or higher) and Shopify.
This integration simplifies financial management for your online business, making maintaining accurate and up-to-date bookkeeping records easier.
Whether tracking sales, updating inventory, or preparing for tax season, this connection between Shopify and QuickBooks Online is essential for efficient business operations.
Avada Cookie Consent simplifies your path to lawful browsing by offering a user-friendly cookie bar setup tool.
This app is ideal for ensuring GDPR compliance, making it easy to collect and manage consent from EU customers.
It integrates smoothly with Avada SEO Suite, enhancing compliance and your store's online visibility.
Here's what it brings to the table:
- Variety of Themes: Choose from over 10 pre-designed themes for your cookie bar.
- Customization Options: Tailor the cookie bar's appearance, including button text, color, and positioning on desktop.
- Preview Capability: See how the cookie bar looks on desktops, mobile devices, and storefronts before going live.
- Auto-Hide Feature: The cookie banner automatically disappears after the customer gives consent.
With Avada Cookie Consent, you not only adhere to European Cookie Law standards but also enhance the trust and credibility of your business among European customers.
It's more than just a compliance tool; it's a strategic asset for your online store.
The Matrixify app is a robust tool for managing your store data efficiently, offering bulk import, export, update, and migration capabilities.
It saves time and reduces stress, especially when handling large amounts of data, with support for files up to 10 GB.
This app caters to businesses of all sizes, from small stores to large enterprises, and supports various data formats and channels. Here's what it can do:
- Versatile Data Handling: Import and export data using formats like Excel, Google Sheets, or CSV.
- Platform Migration: Easily migrate data from platforms like Magento, WordPress/WooCommerce, BigCommerce, and Lightspeed.
- Data Backup and Restoration: Securely backup and restore your store data when needed.
- Automated Scheduling: Set up scheduled and repeating export and import jobs.
- Real-Time Monitoring: Keep track of export and import jobs as they happen and access job history for insights.
Matrixify simplifies complex data tasks, making it a valuable tool for managing your e-commerce data.
Whether updating product listings or migrating from another platform, Matrixify streamlines these processes, ensuring your store operates smoothly.
Shopify clearly stands as a titan among all e-commerce platforms, offering entrepreneurs a gateway to success.
With its remarkable growth, user-friendly approach, and many powerful apps across various categories we’ve explored here, Shopify empowers business owners to thrive in the digital age.
We've uncovered the best apps for optimization, customer experience, operations, marketing, design, finance, security, and trust, providing you with the tools to craft a thriving online store.
So, whether you're just starting your e-commerce journey or looking to supercharge your existing store, Shopify is there to help you succeed in the ever-expanding world of e-commerce.
Here's to your e-commerce success in 2024 and beyond!
About the Author
In 10 years on Shopify, they have amassed over 1 million merchants on 6 continents (Antarctica we see you).
His career spans two decades, primarily growth marketing in healthcare, with stints in broadcast television, advertising, and copy editing.
Mick attended the College of Journalism at the University of Louisiana - Monroe. His wife Elizabeth, son Gavin, and pup Jolene call Lafayette, Louisiana, their home.
Follow him on LinkedIn.