Mick Essex

    Mick Essex
    Mick Essex is the Growth Marketing Manager at POWR. His career spans two decades primarily in the healthcare industry with stints in broadcast television advertising and copy editing. Mick attended the College of Journalism at the University of Louisiana - Monroe. He and his family currently call Lafayette, Louisiana home.
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    Recent Posts

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    Plugins and Strategies to Tackle Cart Abandonment

    Published on 2023-10-17 By Mick Essex

    You walk into a store, fill up your shopping cart with all the stuff you want, and then suddenly decide to leave it behind without buying anything. That might sound a little odd, right?

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    Unlocking the Potential of Cloud-Based Solutions for Small Businesses

    Published on 2023-10-13 By Mick Essex

    If you turn your phone off and turn it back on again, your photos, contacts, and messages will remain there. There is a 90% chance that you are using cloud-based services.

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    How to Optimize Your Website for Lead Generation

    Published on 2023-10-06 By Mick Essex

    In today's digital age, the role of your website extends beyond being a mere digital storefront; it serves as a crucial tool for lead generation.

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    What is Hybrid Cloud Security and Why It Is Important

    Published on 2023-10-02 By Mick Essex

    Organizations are increasingly adopting hybrid cloud infrastructures in an era of information technology's rapid evolution.

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    How Real-Time Feedback Can Improve E-Commerce UX/UI Design

    Published on 2023-09-30 By Mick Essex

    As e-commerce evolves, business owners face the constant challenge of keeping users engaged and satisfied. One way to ensure this is through effective UX/UI design.

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    How to Hire the Right Software Developer

    Published on 2023-09-29 By Mick Essex

    The demand for skilled software developers is at an all-time high. Whether you're a startup looking to build your first product or an established company aiming to expand your development team, hiring the right software developer is critical...

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    What is POWR One?

    Published on 2023-09-19 By Mick Essex

    There are a million and one ways to build a website, so how do you know where to build it and what to use to make it the way you want?

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    Why Client Referral Programs Are So Successful For Your Marketing Plan

    Published on 2023-09-16 By Mick Essex

    The efficiency of consumer referral programs appears to have little to do with rationale yet everything to do with the most fundamental aspects of human nature. How would that be? Find out by reading on!

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    E-commerce Payment Processing: A Guide to Collecting Online Payments

    Published on 2023-09-12 By Mick Essex

    There are many pieces to the e-commerce business puzzle, but none is more important than processing payments. 

    All the money, time, and effort you put into starting and running your business is lost if you don’t have an optimal payment...

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    POWR Content Usage Guidelines

    Published on 2023-08-26 By Mick Essex

    We are happy to share our content with others! We have many articles and other types of content contributed from our POWR Rangers, and just as many from professional writers worldwide.

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    E-commerce Accounting: 5 Reasons Why Accuracy is So Vital

    Published on 2023-08-26 By Mick Essex

    E-commerce has revolutionized the way business is conducted in today's digital economy. With the consistent increase in online shopping each year, companies must ensure their accounting practices are accurate and reliable.

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    Digital Marketing Strategy for Small Business - A Definitive Guide

    Published on 2023-08-06 By Mick Essex

    In today's digital age, small businesses have unprecedented opportunities to reach and engage with their target audience. But without a clear and well-structured strategy, you are leaving a lot to chance.

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    AI in Customer Service: How ChatGPT is Transforming eCommerce Support

    Published on 2023-07-31 By Mick Essex

    Imagine you're shopping online, and you've got a question. You type it into the chat box, and in no time, you get an accurate response that sounds like it's coming from a real person. 

    That's not a dream of the future - it's happening right...

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    Lead Generation Strategy for Small Businesses - 8 Tips

    Published on 2023-07-22 By Mick Essex

    The number of people visiting your website can be difficult to track for small businesses. Don’t you love the excitement of seeing those numbers go up, though?

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    The Digital Customer Journey & Lower Funnel Marketing Optimization

    Published on 2023-07-16 By Mick Essex

    If you own a business or run a marketing department, you’ve probably heard of both the buyer’s journey and funnel marketing before. But how deeply do you understand its value? 

    And more importantly, do you know how to build them for yourself?...

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