Mick Essex

Mick Essex
Mick Essex is the Growth Marketing Manager at POWR. His career spans two decades primarily in the healthcare industry with stints in broadcast television advertising and copy editing. Mick attended the College of Journalism at the University of Louisiana - Monroe. He and his family currently call Lafayette, Louisiana home.
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Recent Posts

6 YouTube Shorts Ideas You Should Experiment With

People upload 3.7 million videos to YouTube every day, making it incredibly difficult to stand out, especially if you manage a relatively new channel. Creating more YouTube Shorts is one way to go viral and grab viewers' attention.

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Ultimate Guide to Notion for Small Business (with Essential Templates)

Imagine combining your notebook, to-do list, project management board, and much more all in one place. That's what Notion can do for your small business.

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Taking Advantage of New Long-Form TikTok Video Marketing Opportunities

Creating a long-form TikTok video may seem like a fool's errand, but doing so is becoming increasingly common. The popular social network is known for influencer-themed videos that run under a minute and a never-ending stream of dances that...

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5 Effective Ways to Get New Leads (With 5 Great Examples)

Can’t get enough leads for your business? You might not be exploiting the full potential of your website. A well-designed website can do wonders in generating new leads.

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Content Management Systems: Streamlining Content Creation & Management

I'm sure you've heard the word "CMS" before in your entire career in content marketing. Anyone who has incorporated content marketing into their plans is undoubtedly familiar with CMS or at least has a basic comprehension of it.

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Brand Design: Key Concepts and Importance in Modern Marketing

Branding is not just a buzzword in modern marketing. It's the key to defining your business’s reputation and making it stand out in a sea of competitors.

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AI and GPT in Digital Marketing Strategies

Nowadays, many marketers use the Internet and various digital tools to improve their quality and efficiency. They have a wide variety of AI-based (artificial intelligence) applications and software that offer great prompts, examples,...

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Web Development vs Salesforce Development: Business's Strategic Choice

Businesses face crucial decisions regarding their online presence and customer management strategies.

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Social Media Channels Marketers Should Give the Most Attention To

Social media has become indispensable for businesses looking to expand their reach and connect with customers. But which platforms matter most?

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Leveraging SaaS to Streamline eCommerce Operations

The Software as a Service (SaaS) industry has grown significantly (over 5x) in the last few years, from $31.4 billion in 2015 to about $161 billion in 2022.

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Steps to Build an Effective Business Email List

Imagine transforming your email campaigns with just one tool – that's what a well-researched and comprehensive business email list can do for marketers like me, and business owners like you.

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Customizing Web Forms: How POWR Widgets Simplify Data Collection

Collecting data from your website visitors is essential for growing your business. Web forms are the way to go, whether you're gathering email addresses for a newsletter, getting feedback through surveys, or taking orders.

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3 Ways to View Instagram Anonymously

This is a question we are getting more and more frequently from our Instagram Feed users. The short answer is yes (in more than one way, in fact), but there are certain things for you to consider.

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Why Law Firms Need To Invest in a Good Website

In 2023, there were around 450,000 law firms in the United States. Between 2018 and 2023, the average number grew by approximately 0.7 percent yearly.

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Digital Transformation Strategies for Restaurants That Just Make Sense

If you own a restaurant or plan on starting one, you’re likely interested in the market's profitability. In 2024, revenue in the food market reached USD 10.07 trillion and is expected to grow by 6.53 percent every year.

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