Best Email Marketing Platforms for Small Businesses in 2023

Published: | By Mick Essex

It's 2023, and if you don't have an email marketing plan as a pillar in the digital motion of your Go-To-Market (GTM) strategy, it's a safe assumption your competitors do.

Whether your company is product-led or you have a robust inbound/outbound sales team, email marketing plays a significant role in the MOFU (middle-of-funnel) for nurturing prospects that are aware of your product/service and are considering you as a supplier.

If you intend to convert more leads into conversions this year, consider optimizing your email outreach.

But how do you build, manage, and maintain an effective email marketing plan? With an email marketing platform or EMP. This article will outline the best email marketing platforms for SMBs in 2023. 

  • MailChimp
  • Constant Contact
  • Campaign Monitor
  • Aweber
  • Get Response



(Free plan available)


Mailchimp is a popular and user-friendly email marketing platform that offers a wide range of features and integrations. It's suitable for businesses of all sizes including solopreneurs and small shop owners.

There are billions of emails sent every year with Mailchimp, so they have the unique ability to give you personalized recommendations on what emails work well, and what doesn't based on real data from their millions of users.

They provide 24/7 support via email and live-chat, plus have 4 plans available with varying features and limitations.

When making a decision between email marketing platforms, it's important to consider your specific needs. You might also want to compare Mailchimp vs. HubSpot to determine which one aligns better with your goals and requirements.

Mailchimp Key Features


Constant Contact

(Free trial available)


Constant Contact is another well-known email marketing platform that offers easy-to-use templates, customizable sign-up forms, and advanced automation and segmentation tools.

They are unique in the way they separate their plan options based on how experienced you are. From 'Just Starting Out' to 'Up and Running' to 'Advanced Marketer'. It also offers a range of integrations with other tools and platforms, including with POWR Form Builder, as well as robust analytics and reporting. Plans start from $9.99/month.

Constant Contact Key Features

  • Award-winning 24/7 support and live chat
  • Social sharing
  • 100s of pre-built email templates
  • Marketing automation
  • SMS marketing


Campaign Monitor

(Free trial available)


Campaign Monitor is a powerful email marketing platform that's designed for businesses and agencies. It offers advanced design and testing tools, as well as robust analytics and integration options.

They give you everything you need to run beautifully-designed, professional email marketing campaigns to grow your business, as well as an extensive resource library at your disposal.

Campaign Monitor Key Features



(Free plan available)


AWeber is a reliable and easy-to-use email marketing platform that's suitable for businesses of all sizes. It offers a range of templates and design tools, as well as advanced automation and segmentation options. As they say, "Make emails that practically write themselves."

AWeber also goes well beyond email marketing with a multitude of other uses. For example, don't have a domain yet? No problem! You can buy a domain and completely set it up without ever leaving their site.

AWeber Key Features



(Free forever plan)


GetResponse is a comprehensive email marketing platform that offers a range of features and integrations, including landing pages, webinars, and marketing automation. It's suitable for businesses of all sizes and offers a free trial.

They offer personalized tools based on your unique needs. See solutions based on what you need to do such as Get Your Business Online or Engage With Customers. Or you can choose based on who you are like Entrepreneur, Online Marketer, Marketing Manager, or Large Company.

GetResponse Key Features


Final Thoughts

Email marketing is a powerful tool for businesses and organizations looking to reach and engage their audience. Whether you're cold-emailing or nurturing existing leads, email marketing is a digital marketing channel worth your time.

With the right email marketing platform, you can create and send professional, targeted emails to your subscribers, track the effectiveness of your campaigns, and grow your business. 

Author Bio:

Mick Essex is the Growth Marketing Manager at POWR. His career spans two decades, primarily in the healthcare industry, with stints in broadcast television advertising and copy editing. Mick attended the College of Journalism at the University of Louisiana - Monroe. He and his family currently call Lafayette, Louisiana home. Follow him on LinkedIn



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