Mick Essex

    Mick Essex
    Mick Essex is the Growth Marketing Manager at POWR. His career spans two decades primarily in the healthcare industry with stints in broadcast television advertising and copy editing. Mick attended the College of Journalism at the University of Louisiana - Monroe. He and his family currently call Lafayette, Louisiana home.
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    Recent Posts

    AI in Customer Service: How ChatGPT is Transforming eCommerce Support

    Published on 2023-07-31 By Mick Essex

    Imagine you're shopping online, and you've got a question. You type it into the chat box, and in no time, you get an accurate response that sounds like it's coming from a real person. 

    That's not a dream of the future - it's happening right...

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    Lead Generation Strategy for Small Businesses - 8 Tips

    Published on 2023-07-22 By Mick Essex

    The number of people visiting your website can be difficult to track for small businesses. Don’t you love the excitement of seeing those numbers go up, though?

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    The Digital Customer Journey & Lower Funnel Marketing Optimization

    Published on 2023-07-16 By Mick Essex

    If you own a business or run a marketing department, you’ve probably heard of both the buyer’s journey and funnel marketing before. But how deeply do you understand its value? 

    And more importantly, do you know how to build them for yourself?...

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    Top 3 Marketing Benefits of Creating Zip Code Maps

    Published on 2023-06-25 By Mick Essex

    Zip code maps are a powerful tool for visualizing and analyzing geographic data based on zip code boundaries. With their ability to concisely represent areas defined by zip codes, these maps have become invaluable in various industries and...

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    9 Quiz Ideas That Will Boost Your Digital Marketing Campaigns

    Published on 2023-06-21 By Mick Essex

    Are you struggling to increase engagement, generate leads, and improve conversion rates for your digital marketing campaigns? If you answered ‘yes,’ you're not alone. 

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    9 Essential POWR Apps to Grow Your Online Business in 2023

    Published on 2023-06-08 By Mick Essex

    Online sales show no signs of slowing in 2023 or the years that follow. In fact, the global eCommerce market is set to make up 20% of global retail sales, or $5.9 trillion, this year. How much of that total do you intend to collect for your...

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    Mobile Optimization in SaaS: Ensure Responsive Design for SEO Success

    Published on 2023-05-30 By Mick Essex

    Mobile optimization has become a critical aspect of success for Software-as-a-Service (SaaS) companies. With the increasing dominance of mobile devices, it is essential for SaaS businesses to ensure their websites and applications are designed...

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    Why Use an Online Appointment Booking System?

    Published on 2023-05-10 By Mick Essex

    Switching to an online appointment booking system can offer several benefits that can help streamline your scheduling process, reduce costs, and increase customer satisfaction.

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    Differences Between a Website App and a Mobile App & When To Use Them

    Published on 2023-04-21 By Mick Essex

    Website and mobile apps are two distinct types of applications that serve different purposes. While you can access website apps through a web browser, mobile apps are downloaded and installed onto a mobile device; both have their strengths...

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    POWR Achieves 5 Performance Awards in G2's Spring 2023 Report

    Published on 2023-04-03 By Mick Essex

    POWR announced their Popup Builder and Form Builder applications had achieved multiple performance and leadership awards byG2, the world’s largest and most trusted software marketplace, in their Spring 2023 Report.

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    Boost Online Conversions With One Click Checkout

    Published on 2023-03-08 By Mick Essex

    Customer expectations are changing rapidly, and what people learn to love in one industry increasingly defines what they expect in other industries.

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    Best Email Marketing Platforms for Small Businesses

    Published on 2023-01-03 By Mick Essex

    If you don't have an email marketing plan as a pillar in the digital motion of your Go-To-Market (GTM) strategy, it's a safe assumption your competitors do.

    Whether your company is product-led or you have a robust inbound/outbound sales team,...

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    POWR Named G2 Leader in 3 Categories

    Published on 2022-12-19 By Mick Essex

    POWR, the leading platform for no-code website apps and plugins, was announced last week as a G2 Winter Leader for small businesses in three categories. 

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    How Do eCommerce Websites Generate Leads?

    Published on 2022-10-16 By Mick Essex

    Generating leads is essential for any eCommerce website. Without leads, you cannot convert website visitors into customers.  

    *Updated 7/22/2024

    In this article, we will discuss what lead generation is and some common lead generation strategies

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    Popup Builder Achieves Leader Status in G2’s 2022 Fall Report

    Published on 2022-09-23 By Mick Essex

    Popup Builder has achieved Leader status byG2, the world’s largest and most trusted software marketplace.

    *Updated 7/26/2024

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