If you’re running a business, you need to reach your customers through the channels they use the most. In previous decades, traditional media (TV, radio, and print) dominated the marketing landscape, but customers now use mobile devices to...

You’d rather patronize a business if a friend or a family member recommends it. right? Social proof works the same way – a brand is more credible when someone you personally know has tried it and likes it.

Reaching a wide audience doesn’t just happen. If you want your online business to thrive, then you need to know how to unleash the power of your virtual storefront.

As many brands revamp their efforts to attract new customers via costly paid ads, it’s easy to overlook the potential success of loyalty marketing. However, it’s no secret that implementing a reward or loyalty program is an effective way to...

Every business needs new customers to grow, which makes lead generation a keystone of the marketing arch.  

As a business owner, you probably realize that LinkedIn is a powerful tool for sales prospecting, but do you know how to use it to its fullest potential?

Are you thinking about using public relations (PR) as part of your eCommerce marketing strategy but are unsure about the benefits? If so, you've come to the right place. 

You may have a business idea, but think that it’s just a dream, and can’t be a reality. Not true!

If every successful business owner had thought that it couldn’t be done, we wouldn’t be able to get the services we use every day.

No matter...

Thanks to video content gaining more and more popularity in the digital world, new marketing opportunities are arising.