Lead generation is often unpredictable, especially for startups and new businesses. There will be times when your customers may come in all at once and times when you’ll struggle to make ends meet.

When was the last time you called for an Uber? Looking closely, you will see that the popular ride-hailing company has changed its logo from a bold, all-caps font to a more stylish, sleek, and easy-to-read font. 

Imagine a scenario where you receive two emails. Email one has a subject line that targets your pain point(s), addresses you by name, and has personalized content based on your interests.

With ChatGPT crossing 100 million users after just five days of its launch, it’s safe to say that artificial intelligence has gone mainstream. 

Goal setting is an essential part of any successful business. But what happens if you don’t hit them in the first quarter?

In a digital environment, people can produce, share, and exchange information, ideas, and material with one another using social media platforms and websites. 

A key component of any social media strategy starts with proper audience...