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    What is Target Marketing? The Good, The Bad, and The Ugly

    Targeted marketing is a direct way of getting products and services known by the target audience for which they were created; targeted marketing is the top-notch magic trick that every business owner needs.

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    POWR RoundUp: A Busy Summer of Integration and API Updates

    It’s officially fall here at our offices and with sweaters and spiced lattes also comes the focus on upcoming holiday events and parties.

    With consumers purchasing more online than ever before we are steadfast in our commitment to giving...

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    Reaching Gen C: Marketing to a New Generation of Consumers

    Gen C has heightened smartphone, tablet, and computer use among their generation, their families, and are creating unique opportunities for digital marketers. So, who is Gen C and is marketing to them different? 

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    5 Reasons Visitors Aren't Signing Up for Your Newsletter

    As a business owner, building an email list is incredibly important because it can help you collect more leads and it also allows you to build a better relationship with prospects and customers.

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    How Business Analysis Can Help Grow Your Small Business

    What Is Business Analysis?

    In simple terms, business analysis is the process of finding solutions to business problems through identifying and understanding information gained from various data sources.

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    6 Ideas To Repurpose Your Email Marketing Campaign

    Email is one of the most widely used communication channels today by digital marketing agencies, but there are still plenty of opportunities to make it even more effective for your business.

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    9 Actionable Online Holiday Strategies for Your eCommerce Business

    Continuing our thread of holiday-centered blog posts, today we will look at how you can further prepare your online business for the holidays by utilizing these online holiday strategies and tactics.

    These ideas will help you generate sales,...

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    SMS Marketing vs. Social Media Ads: Which One Should You Choose?

    SMS marketing and Social media ads are great marketing channels to scale your business online and boost conversions.

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    Setting up an Online Store? Avoid These 6 Common eCommerce Mistakes

    Online shopping has become very popular across the globe. Did you know the number of digital buyers has reached a vast 2.64 billion in 2023? And this will only continue to increase in 2024.

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    Challenges of Running Multi-Channel E-Commerce Marketing Campaigns

    Marketing across multiple channels is challenging – it takes everything from organic and PPC campaigns, advanced SEO strategies, and harnessing customer data analytics to get it right.

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    5 POWR Apps to Use For Marketing Your Holiday Deals This Season

    The holiday season is so important for obvious reasons. You must create a solid holiday marketing strategy with goals, forecasts, special pricing, creative design, and content. But how do you effectively communicate your holiday deals to site...

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    5 Lead Generation Metrics in a Digital World

    Your marketing and sales teams are most likely driven by the data collected from potential leads, building your database on the research and feedback you’ve painstakingly collected over the years.

    The data collection and review process has...

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    How To Create A Holiday Marketing Plan For Your eCommerce Business

    The holiday season is coming up, which means that it’s time to think about planning your holiday marketing campaign. This is the time of great opportunity to increase your sales and build customer loyalty so you absolutely need to run holiday...

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    POWR Social Feed Makes Connecting to Instagram A Breeze

    POWR Social Feed now has an easier option for connecting to your business’s Instagram account! The additional option for connecting to Instagram uses Instagram’s Basic Display API - meaning that you can connect any personal or business account...

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    10 Quick Tips to Prepare Your eCommerce Site for the Holiday Season

    The holidays are a time for family, friends, and festivities. 

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