collect leads

    eCommerce Marketing Myths, Debunked

    Starting an online business is not easy. There are plenty of tasks to be done in only so much time. On top of that, many tend to fall into the trap of finding shortcuts to success. This is often a result of misconceptions and myths floating...

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    Why Does B2B Content Marketing Beyond Lead Generation Matter?

    There is no denying that content marketing is essential for B2B companies. However, in this regard, another question appears: Are B2B companies exploring all the possibilities that content marketing offers? 

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    Experiential Marketing: Why It's So Effective for eCommerce Businesses

    We live in a digital landscape where traditional online marketing strategies are no longer as effective as they once were. That’s because online shoppers today are less impressed by promises that traditional marketing campaigns deliver and...

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    5 SEO Tips to Boost Your Sales

    Focusing on search engine optimization, or SEO is one of the most important parts of running an eCommerce business today.

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    Social SEO: What Is It and How Search Boosts your Social Efforts

    Obviously, the term social media is not new to you, and more than likely, neither is SEO. But what about social SEO? What is it? How do I do it? Can social media impacted my SEO? And vice versa. 

    This article will answer all of the above, and...

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    How Is Social Media Changing the Packaging Design & Industry?

    An April 2023 market research study showed that over half the world, nearly 60%, use social media regularly. That's close to 5 billion people, which is a staggering number considering that around 20 years ago, it was less than 400 million.

    To...

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    6 Tips On How To Make a Custom Social Media Strategy

    The impact social media has had on the marketing world over the last decade is undeniable. It has proven time and time again as a powerful tool for connecting with your audience and spreading brand awareness.

    These are all things every...

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    4 Steps to Take to Guarantee Success During the Holidays

    It’s that time of year again when eCommerce businesses ramp up their marketing in time for Black Friday, Cyber Monday, and the holiday rushes that follow.

    In 2021, Cyber Monday alone resulted in $10.7 billion in spending. This year looks to be...

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    How to Attract and Market to a Gen Z Audience

    Especially for older professionals, the behaviors and preferences of Generation Z may seem complex and unpredictable. This can make it challenging for marketers to tailor their campaigns to this demographic and attract customers in a digital...

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    9 Proven and Tested Email Outreach Templates You Can Use Today

    Outreach is one of the most important parts of link building, but it can also be one of the most time-consuming. 

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    What is Target Marketing? The Good, The Bad, and The Ugly

    Targeted marketing is a direct way of getting products and services known by the target audience for which they were created; targeted marketing is the top-notch magic trick that every business owner needs.

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    POWR RoundUp: A Busy Summer of Integration and API Updates

    It’s officially fall here at our offices and with sweaters and spiced lattes also comes the focus on upcoming holiday events and parties.

    With consumers purchasing more online than ever before we are steadfast in our commitment to giving...

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    Reaching Gen C: Marketing to a New Generation of Consumers

    Gen C has heightened smartphone, tablet, and computer use among their generation, their families, and are creating unique opportunities for digital marketers. So, who is Gen C and is marketing to them different? 

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    5 Reasons Visitors Aren't Signing Up for Your Newsletter

    As a business owner, building an email list is incredibly important because it can help you collect more leads and it also allows you to build a better relationship with prospects and customers.

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    How Business Analysis Can Help Grow Your Small Business

    What Is Business Analysis?

    In simple terms, business analysis is the process of finding solutions to business problems through identifying and understanding information gained from various data sources.

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