Your marketing and sales teams are most likely driven by the data collected from potential leads, building your database on the research and feedback you’ve painstakingly collected over the years.

The data collection and review process has...

The holiday season is coming up, which means that it’s time to think about planning your holiday marketing campaign. This is the time of great opportunity to increase your sales and build customer loyalty so you absolutely need to run holiday...

The holidays are a time for family, friends, and festivities. 

Business owners and marketers are always looking for ways to build an email list.

That isn’t surprising knowing that nearly 80% of marketing professionals in 2020 said they’ve seen an increase in email engagement over the last 12 months.

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SEO - we all hear about it, but what is it? How do you actually do SEO for your website? And why? I'll admit when I first started learning about it, I went deep down the rabbit hole. Here are some important things I've learned along the way.

Acquiring traffic and gaining customers can be a time-consuming and fiscally strenuous task when it comes to your online business. That’s why finding a technique that can capture your visitors' information and give you a way to consistently...

While most businesses have shifted their focus to customer retention and loyalty — and for good reason — that doesn’t mean we can ignore customer acquisition if we truly want our business to grow.

It goes without saying that while the push to attract new customers is important, gaining your customer’s trust, and being able to convert those customers into tried and true, lifetime patrons is key to increasing sales. Yet, this mission is...

Communication is key to any relationship, and that includes customer relationships.

Yet communication is one of the hardest skills to master because it requires you to think beyond yourself and begin to understand another person's perspective.

You’ve found a product you’re passionate about and want to get it out into the world. If you get things right it really pays off. That’s why it’s so important to get on the right track from the beginning and to make sure your store is set up...