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    4 Steps to Take to Guarantee Success During the Holidays

    It’s that time of year again when eCommerce businesses ramp up their marketing in time for Black Friday, Cyber Monday, and the holiday rushes that follow.

    In 2021, Cyber Monday alone resulted in $10.7 billion in spending. This year looks to...

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    How to Attract and Market to a Gen Z Audience

    Especially for older professionals, the behaviors and preferences of Generation Z may seem complex and unpredictable. This can make it challenging for marketers to tailor their campaigns to this demographic and attract customers in a digital...

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    9 Proven and Tested Email Outreach Templates You Can Use Today

    Outreach is one of the most important parts of link building, but it can also be one of the most time-consuming. 

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    What is Target Marketing? The Good, The Bad, and The Ugly

    Targeted marketing is a direct way of getting products and services known by the target audience for which they were created; targeted marketing is the top-notch magic trick that every business owner needs.

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    POWR RoundUp: A Busy Summer of Integration and API Updates

    It’s officially fall here at our offices and with sweaters and spiced lattes also comes the focus on upcoming holiday events and parties.

    With consumers purchasing more online than ever before we are steadfast in our commitment to giving...

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    Reaching Gen C: Marketing to a New Generation of Consumers

    Gen C has heightened smartphone, tablet, and computer use among their generation, their families, and are creating unique opportunities for digital marketers. So, who is Gen C and is marketing to them different? 

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    5 Reasons Visitors Aren't Signing Up for Your Newsletter

    As a business owner, building an email list is incredibly important because it can help you collect more leads and it also allows you to build a better relationship with prospects and customers.

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    How Business Analysis Can Help Grow Your Small Business

    What Is Business Analysis?

    In simple terms, business analysis is the process of finding solutions to business problems through identifying and understanding information gained from various data sources.

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    6 Ideas To Repurpose Your Email Marketing Campaign

    Email is one of the most widely used communication channels today by digital marketing agencies, but there are still plenty of opportunities to make it even more effective for your business.

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    9 Actionable Online Holiday Strategies for Your eCommerce Business

    Continuing our series of holiday-centered blog posts, today we will examine how you can further prepare your online business for the holidays by utilizing these online holiday strategies and tactics.

    These ideas will help you generate sales,...

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    SMS Marketing vs. Social Media Ads: Which One Should You Choose?

    SMS marketing and Social media ads are great marketing channels to scale your business online and boost conversions.

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    Setting up an Online Store? Avoid These 6 Common eCommerce Mistakes

    Online shopping has become very popular across the globe. Did you know the number of digital buyers has reached a vast 2.64 billion in 2023? And this will only continue to increase in 2024.

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    Challenges of Running Multi-Channel E-Commerce Marketing Campaigns

    Marketing across multiple channels is challenging – it takes everything from organic and PPC campaigns, advanced SEO strategies, and harnessing customer data analytics to get it right.

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    5 POWR Apps to Use For Marketing Your Holiday Deals This Season

    The holiday season is so important for obvious reasons. You must create a solid holiday marketing strategy with goals, forecasts, special pricing, creative design, and content. But how do you effectively communicate your holiday deals to site...

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    5 Lead Generation Metrics in a Digital World

    Your marketing and sales teams are most likely driven by the data collected from potential leads, building your database on the research and feedback you’ve painstakingly collected over the years.

    The data collection and review process has...

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