13 Customer Engagement Strategies That Marketers Can’t Ignore


Published: | By Makashib Kadri

Your company is made up of more than your products and services. It comes down to the individuals who purchase from you. That's what marketing is all about: connecting with the right people.

That is why a customer engagement plan is crucial, yet it is frequently an afterthought rather than a top priority.

Customer involvement may make or break your marketing efforts. According to research, 86% of customers will pay extra for superior experiences, and 64% want personalized engagement based on previous interactions.

Perhaps most importantly, more than half of customers believe companies need to rethink how they engage customers.

Here are some customer engagement strategies to help you begin changing that statistic. 

What Is Customer Engagement?

Customer engagement refers to all your online or offline interactions with clients. Due to these encounters, customers ought to feel and behave favorably toward your company or brand. 

Here are a few examples of customer engagement: a client receives an email about a new product release and goes to the business's website to view it. Or a client contacts the support line to return an item. Or a customer visits a business's social media page and views a behind-the-scenes video of product manufacturing.

There are countless instances of customer engagement, but the fact remains that companies that place a strong emphasis on it are concerned with value creation rather than revenue collection. 

They provide customers with more than just a sales pitch, such as an excellent end-to-end customer experience, excellent content, or interactive, real-time customer care. 

When effectively implemented, a solid customer engagement plan will promote customer loyalty and sales growth.

13 Customer Engagement Strategies That Work

 

1. Know Your Customers

You need to clearly understand your target audience and how they connect with your company to begin creating or implementing any customer engagement strategies.

Work on building deep knowledge and understanding of your target audience. Making a map of your customer's journey and identifying all significant touchpoints, bottlenecks, and difficulties is an intelligent place to start. You can do this by running customer satisfaction surveys, asking for users' preferences, and observing customers using your products with the help of a user research platform.

illustration of purchase funnel

You may begin creating customer profiles or personas by examining the behaviors and habits of your customers. You may explore factors critical to your business, such as location, income, motives, previous interactions, and more.

With this knowledge, you may think of strategies to engage each person precisely and in a favorable direction. Hiring a skillful virtual assistant can keep your time free and effective.

2. Offer A Personalized Service

“91% of consumers are more likely to shop with brands that recognize, remember, and get them with relevant offers and recommendations”. - Accenture

Personalization is one of the best marketing strategies. Emotions are personal to everyone. And if you connect with your target audience by providing relevant, loyal content, it ultimately boosts your bottom line.

Here is how some popular brands used the power of personalized marketing and reached the results every brand wants. 

First Instance 

Cadbury's decided to produce its personalized video after seeing the popularity of Facebook. Instead of reviewing the brand's previous year, it discussed customers' specific chocolate preferences. The campaign had a 65% click-through and a 33.6% discussion rate, indicating that the personal touch worked.

Second Instance

Starbucks' income increased to $2.56 billion after its rewards system implementation, and the app generated about 6 million monthly revenues or about 22% of all sales in the United States.

3. Be Consistent On Social Media Posting

It's simpler to post on social media frequently when you produce high-quality, exciting posts that increase engagement. Social media, however, may help you stay in your audience's minds and provide them additional opportunities to engage with you even if you don't have any material to share.

graphic of social media posting

More than 90% of businesses use social media for their branding and marketing plans. The public anticipates it! However, increasing interaction cannot be done by merely being visible on social media. Regardless of the platform you choose, social media is a busy place. Also, let’s not forget that you still have to do some social media management tasks to compete. 

Consistency is essential for this reason. Your possibilities to interact with your audience increase as you become more engaged. 

And although coming up with different types of content for each platform can be challenging, you can use social media templates to speed up the process and keep a consistent schedule and look.

There are several methods to interact with your clients on social media, such as:

  • Asking inquiries
  • Releasing polls
  • Sharing videos and distributing advice
  • Publishing your most recent blog posts
  • Running competitions on social media
  • Introducing market research
  • Taking a look at your business

If you want to improve customer engagement, don't just chat with your customers but spark discussion with your posting. Active dialogues with customers will raise the value for everyone who sees it. 

4. Use Email Marketing

Email marketing is one of the most cost-efficient digital marketing tools. Its excellent ROI (Return on Investment) demonstrates that even with a tiny investment, it may significantly increase a company's revenues.

graphic of email marketing

So, start by building your email list. You can do this with a lead magnet like a free ebook, checklist, or case study. Many readers will trade their emails for these resources without thinking twice.

Then, segment your email list into groups based on demographics or interests. Finally, curate relevant and personalized newsletters for each group and send them out. 

Sending tailored newsletters may help promote content engagement through shares, whether your subscribers forward them through email or post links to your material on their social network profiles. Including a comment option in your articles can help improve interaction with your content.

5. Loyalty Programs

Loyalty programs are a great way to keep your customers coming again. By offering loyalty points or rewards for continued business, you create an incentive for customers to keep using your products or services. Additionally, loyalty programs can help you collect valuable customer data that you can use to improve your marketing and operations. 

If you're considering starting a loyalty program for your business, there are a few things to keep in mind. First, decide what loyalty program will work best for your company. There are many different types of programs, so choosing one that will fit your business model and goals is essential. Next, consider what kind of rewards you will offer customers. 

6. Use Pushed Notification

Numerous mediums are used in effective customer engagement tactics to communicate with your audience. Push notifications are one such medium that doesn’t get enough effective utilization.

However, if used correctly, it may enhance service engagement by up to 88%, with 65% of users returning to an app within the first 30 days after the push is activated. Additionally, providing push alerts enhances app retention by 3-10 times.

Push notifications are messages that appear on a user's computer or mobile device outside of the online browser. Here is some example of push notifications:

Personalized Push Notification

graphic of personalized push notification

Promotional Notification

Push alerts are successful because customers must opt-in to receive them. Essentially, they're authorizing you to send them information about the items and services you provide. 

They engage with your brand by taking the initial step of opting in. Furthermore, they express an interest in continuing to interact with your brand.

graphic of promotional notification

Leveraging push notifications effectively requires balancing messaging and timing. To get them to click through, you should create a compelling message. However, you want to refrain from interfering with their day. 

Push notifications are delivered to the typical app user 46 times each day. If they receive five or more push notifications from a company each week, over a third of consumers will turn off all of them. Choose your times carefully.

7. Make Use Of Live Chat

Customers of today demand prompt responses and anticipate quick communication from companies. They want to avoid jumping through hoops, filling out forms, or navigating a complex IVR system.

graphic of use of live chat

Live chat lets you communicate with your website visitors on a large scale whenever convenient. Chatbots, which employ artificial intelligence to mimic human speaking styles and give quick, complete solutions to your customers' most popular inquiries, can help you automate this functionality. 

When chatbots cannot answer the client's inquiries, they might escalate the interaction to your human customer support staff.

True, your consumers may understand they're speaking with a bot rather than a person. But customers want one thing: their demands to be met. 

Customers are only bothered about how they achieve the end product if a bot can accomplish it swiftly and efficiently. Customer satisfaction rises, and they are more likely to contact you in the future.

8. Tell Stories

One of the best content marketing strategies is storytelling. Don’t believe us? See the picture below. 

graph of effects of storytelling

Storytelling has the potential to bring people and brands together. Messages that resonate with audiences or elicit an emotional reaction are more likely to stimulate engagement. As a result, narrative contributes to better, deeper ties with your consumers.

Furthermore, it is essential for expanding your brand and letting customers know who you are and what you stand for. It also makes sure that people think of your brand often. In fact, according to research, sharing a story about your business may make it 22 times more memorable!

One of the best ways to tell stories is through video storytelling. Unlike blog entries and social media photographs, someone watching your video can't quickly browse it and get all the details. Your target audience must pay attention and read or listen to your offer. 

Even if people don't actively participate in your video by liking, sharing, or commenting, their passive support increases the number of views on your video, giving you social proof.

Video storytelling may help clients feel more attached to your company by going beyond passive participation. Highlight the emotional aspect of your company when you share your interests through videos, such as customer and employee testimonials, humanitarian endeavors, success stories, and words from your creator. 

Reports enable clients to learn more about your core purpose and not only your products or services, which helps you stand out from your rivals.

These characteristics help individuals feel a connection to a firm. When consumers feel like they're a part of it, they'll keep visiting your website, social media sites, or other material.

9. Focus On Customers Retention

Another primary content engagement strategy that you can’t ignore is customer retention. According to the Harvard Business Review, getting a new client might be five to twenty-five times more expensive than keeping an existing one.

Moreover, Harvard research says that increasing your customer's lifetime value and retention by just 5% can increase your profits by 25% to 95%. The numbers don't lie: Retaining customers earn companies a ton of ROI.

Customer retention is crucial to a company's development and success for several reasons:

Affordability: Acquiring a new client is 6 to 7 times more expensive than retaining an existing customer.

ROI: A 5% improvement in client retention can result in a 25-95% increase in corporate revenue.

Loyalty: Repeat consumers buy more frequently and spend more money than new customers. They recognize the worth of a product or service and return it repeatedly.

Referrals: Happy, loyal consumers are more inclined to shout a company's praises and refer their friends and family, bringing in free new clients.

It may seem simple — businesses should want to retain customers — but when companies begin to develop fast and struggle to create a good customer care strategy, proactive customer assistance for current customers can fall between the cracks.

10. Respond To Your Customer’s Review

While we're talking about social media engagement, bear in mind that interaction is always a two-way street. It applies to both the content you share and the content that your audience shares.

graphic of respond to your customer's review

For instance, you may reply directly to a customer's online review if it appears on your Facebook page or Google's My Business site. In reality, the majority of consumers anticipate businesses that answer their questions.

It is especially true for bad reviews since other consumers will be watching how you reply to the reviewer, and the reviewer wants a response from the company. 

How you answer can influence whether a consumer chooses to conduct business with you from their point of view. Customers anticipate the same standard of care when leaving comments and sending direct messages on social media. 

According to one survey by Small Business Trends, 38% of consumers desire a response within the first hour, while over 80% want businesses to reply within 24 hours.

Don’t ignore customers when they contact a brand on their initiative. Customers will feel more comfortable contacting you with queries or comments if they can see that other customers have received a response.

11. Create Engaging Content

What is the simplest and most precise way to boost customer engagement? Simple: provide them with engaging content.

For example, every day, there are:

  • 18.7 billion texts - Messente
  • 210 million Snapchat snaps - Billboard
  • 500 million tweets and 5 billion YouTube videos - Oberlo
  • Daily blog posts total 4.4 million - Techjury
  • Each year, 1.2 trillion searches on Google - Internet Live Stats

Nine out of ten marketers include content creation in their broader marketing plans. Customer engagement is an understandable challenge, given the volume of material distributed to consumers worldwide.

Customer interaction strategy must rely on more than just content. Your material should have an interactive element if engagement is your objective. It should feature an exciting mix of a futuristic business logo design with AI tech, interactive call-to-action, and a message to stir the right emotions and connect with the audience.

Or it may be material that finds solutions to some of your audience's biggest problems. Because it speaks to your audience's genuine needs, valuable content is captivating. Your brand's reputation is enhanced if they take anything significant.

Focusing on themes or concepts your clients find appealing is the secret to developing exciting content. Being able to stand out in crowded online places may be achieved by producing content that connects with your target audience. 

By discovering what your target audience is currently discussing, artificial intelligence (AI) may support the ideation process for your content.

12.  Dropshipping

Dropshipping is a business model in which eCommerce entrepreneurs sell products without having to keep any inventory. When a store owner gets an order from a customer, they contact the supplier, who will then ship the products straight to the customer’s doorstep. Dropshipping is a great way to start an online business with little up-front investment, and it can be especially helpful in boosting customer engagement.

Customers can browse and purchase items in a dropshipping store without committing to a large upfront order. This flexibility allows customers to try out new products and makes it easy to find the perfect item for their needs.

Dropshipping stores also allow customers to track their orders and receive updates on shipping status, which helps keep them informed and engaged with the store.

13. Collect and Address Feedback

It's no secret that customers are the moving force of any business. Keeping them happy should be a top priority for any business, but how can you ensure that your customers are satisfied with your product or service? The answer is simple: by addressing and collecting feedback

Showing that you value customer feedback will go a long way toward increasing customer engagement and loyalty. There are a few different ways to collect feedback from your customers. You can use online and in-person surveys or collect comments and suggestions via email or social media. Once you've collected some feedback, it's time to address it.

Conclusion

Although challenging, you are creating content that draws leads and converts them into paying clients is possible. All you have to do is be aware of the goal of your content and comprehend the readers for which you are writing the content. Next, craft intriguing headlines and introductions.

After releasing, promote your content via social media and newsletters. Make sure to offer a fantastic user experience. Everything else in the industry does. You'll notice results when you start putting these tactics into practice.

About the Author

Makashib Kadri is a Growth Hacker & Content Marketer. He enables SaaS Startups and businesses to generate results digitally in search engines and content marketing by implementing a thoroughly actionable Content Strategy.

Connect with Makashib ➡️ @LinkedIn @Twitter @Instagram

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