The digital market is a tough one, and businesses are hustling to survive. Small businesses are using every trick in the book to hit their goals and bring in more revenue.

But the main challenge at hand is customer retention. How do you keep...

In this article, we will discuss what lead generation is and some common lead generation strategies that eCommerce...

Digital marketing is no longer a nice-to-have but a must-have in 2023. The same can be said about email marketing, as each year, it is proven that email campaigns are still a major driver in lead generation, sales, and growing revenue.

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When it comes to automating your eCommerce business, design is essential to creating an online business since it draws in new consumers, offers a positive user experience, and boosts sales.

Black Friday is not limited to a single day, as many retailers extend promotions through the weekend and into Cyber Monday, another major online shopping event. Let’s review ideas and tactics to make your holiday marketing campaigns shine.

Driving sales from B2B lead generation can be a massive undertaking. Sometimes, it can feel overwhelming, especially if your company is waiting for a breakthrough. 

It’s more common than you think. Effective marketing on any social media channel can be a challenge, and that's why I want to share my...

Social media platforms gather user interest and behavior data to tailor a unique user experience to each person. The goal is to make users stay on their platforms for longer durations.

However, the feature also allows marketers to place...

Hashtags have revolutionized social media marketing, from Twitter to Instagram. Although the hashtag has existed for many years and is formally defined in every marketer's dictionary, many people still need help implementing hashtags on social...

Despite popup forms gaining bad popularity, brands continue to use them on their website. Why? Because a recent study by AWeber revealed that popups drove 1,375% more email subscribers than a sidebar opt-in.

B2B (business-to-business) e-commerce is reaching new heights.

The global market was valued at five times that of the B2C (business-to-customer) in 2020, and it’s projected to account for a large chunk of all B2B transactions in the next few...