What Is Canva Used For?

Discover what Canva is used for and how small businesses can design websites, marketing materials, and more—no design skills needed.

Feb 12, 2025
What Is Canva Used For?

Canva is a creative platform millions of people use to design and publish content.

With thousands of templates and powerful tools, it enables creators to plan and style whatever creative output they want with almost no limits.

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You can make anything from presentations to videos, websites, and business collaterals—and everything in between.

Today, Canva has evolved far beyond a design tool. With features like Magic Studio, AI-powered design assistants, Brand Hub, and Canva Docs, it’s become the go-to workspace for creators, businesses, and educators alike.

You can even create and host websites directly on Canva—with all the benefits you’d get from other website builders, such as adding Canva surveys onto your site.

What Is Canva?

Canva is a free-to-use online graphic design tool that simplifies visual creation for everyone—no design experience required.

Is Canva good for presentations? Absolutely—and much more.

In 2025, Canva is used for everything from marketing graphics and videos to documents, websites, and whiteboards. You can even use it to generate AI content and visual assets in seconds.

How Does Canva Work?

To get started with Canva, simply create a free account. You can specify your role (student, teacher, business owner, etc.) to personalize your workspace. From there, start designing with Canva’s intuitive drag-and-drop graphical interface.

You can create from scratch, use AI to generate layouts, or pick from thousands of ready-made templates.

Canva’s Magic Studio suite includes tools like Magic Write (AI text), Magic Edit (AI image editing), and Magic Resize (one-click resizing for multiple platforms), letting anyone design like a pro.

Magic Studio is Canva’s integrated AI suite—featuring tools like Magic Write, Magic Edit, Magic Media and more—that helps you create text, images, videos and whole layouts from a prompt and scale content with ease.

What Can You Do on Canva?

Canva is a design powerhouse that creates a fun, easy, and rewarding experience. Here are some of the key things you can do on the platform:

Design, Design, Design

You can design almost any creative output on Canva. These include, but aren’t limited to:

    • Presentations and slide decks
    • Social media graphics and video posts
    • Posters, brochures, cards, and flyers
    • Digital badges
    • Resumes and cover letters
    • Sales and marketing materials
    • Business documents (decks, memos, and reports)
    • Books, eBooks, and Canva Docs (Canva Docs is a visual-first document editor inside Canva that lets you build text-rich documents embedded with graphics, charts, animations—and collaborate in real time with teammates.)
    • Websites and landing pages
    • Printables and event materials
    • Videos and animations

Creative Assistance

If you’re feeling stuck while designing on Canva, the AI-powered Canva Assistant and Magic Studio tools are here to help.

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Canva Assistant now goes beyond tutorials—it can suggest layouts, write captions, generate text, and even refine your design automatically.

With these AI tools, learning and creating happen at once, helping you produce standout visuals faster than ever.

For advanced brand experiences, you can also collaborate with a professional UX/UI design agency or integrate with external tools like POWR apps to expand functionality.

Collaborative Creation

Canva Teams now supports real-time collaboration.

You can invite others via email or link, comment directly on designs, manage brand assets through Brand Hub, and use version control for smoother teamwork—ideal for businesses and educators.

With Brand Hub (and the associated Brand Kit), you can centralize your brand assets—colours, logos, fonts, templates—and ensure consistent, locked-down design across every output and every team member.

Content Publishing

Publishing your content is easier than ever. You can instantly share designs across social channels, export them as videos or PDFs, or schedule posts directly from Canva’s Content Planner.

Need printed materials? Canva Print will ship professional-quality versions of your brochures, business cards, or posters directly to your door (in supported regions).

Website Building

Canva Websites have become one of the platform’s most popular tools. You can now create responsive, mobile-friendly sites using drag-and-drop design—no coding required—and publish instantly with a Canva domain or your own custom domain.

What Is the Canva Website?

Canva Website lets users build professional, functional, and beautifully branded websites that look great on any device.

In 2025, Canva Websites support e-commerce integrations, lead capture tools, and interactive elements for a truly dynamic online presence.

How to Boost Your Canva Website

While Canva Websites give you a strong foundation, there are still ways to supercharge your site. Here’s how:

Take Advantage of Canva’s Tools

Explore Canva’s full toolkit—Magic Studio, Brand Hub, Video Editor, and Whiteboards—to make your site more engaging.

These features help you design high-performing websites with a consistent look and feel that keeps visitors engaged.

Add Powerful Integrations

Take your Canva Website further with POWR. Add apps like forms, popups, or surveys to grow your audience and capture leads directly on your site.

For example, you can embed a POWR Canva Survey to collect feedback or run polls that increase engagement. If you’re wondering which survey app is best, look no further!

POWR Apps on Canva Websites

POWR is a plug-in library that offers hundreds of customizable apps you can embed directly into your Canva website to enhance functionality and performance.

Combine Canva’s design power with POWR’s lead generation tools for the ultimate all-in-one website experience.

Frequently Asked Questions About Canva

1. What is Canva used for in 2025?

Canva is used for designing and publishing digital content like social media graphics, videos, documents, and websites. With AI-powered tools like Magic Studio and Canva Docs, anyone can create professional visuals, brand assets, and marketing materials faster than ever before.

2. Is Canva free to use?

Yes, Canva offers a free plan with thousands of templates and design elements. However, upgrading to Canva Pro unlocks advanced features like the Brand Hub, premium templates, background remover, and enhanced AI design tools from Magic Studio.

3. Can I use Canva for my business?

Absolutely. Canva is ideal for businesses that need on-brand marketing materials, presentations, and social posts. With tools like Brand Hub for asset management and team collaboration features, it’s built to streamline brand consistency across teams and campaigns.

4. What makes Canva different from other design tools?

Unlike traditional design software, Canva combines simplicity with powerful AI features. Users can generate images, text, and layouts automatically, work collaboratively in real time, and instantly publish or print their creations—all within one intuitive platform.

5. Can I build a website using Canva?

Yes, Canva’s website builder allows you to design and publish responsive sites without coding. You can even enhance your Canva site with POWR apps to add forms, surveys, and popups that increase engagement and conversions.