The name of the game in today’s primarily online business world is content. Many people shop online now, and eCommerce generally is at an all-time high and only growing bigger and faster. If your website isn’t bringing people in, engaging them, and turning them into paying customers, your competition will.
But how do you get all this accurate, enjoyable, and SEO-rich content that will grow and scale your business without breaking the bank by hiring a team of skilled writers?
AI writing tools.
Artificial intelligence (AI) is slowly becoming more mainstream every day. One of the most significant ways (in the business world, anyways) is the rise of AI writing tools that help you create all kinds of content in seconds for a fraction of the price of a writing team or an agency.
This article will dive into everything you need about AI writing tools and the top ones you should consider purchasing to quickly and accurately write fascinating content that will bring in more customers and expand your business.
What Is an AI Writing Tool?
An AI writing tool is an automated program that helps people compose, edit, or generate written materials. It uses advanced algorithms and natural language processing (NLP) to analyze input material and develop a unique piece of writing based on the topic or keywords provided by the user.
AI writing tools take inputs such as text, images, audio, and video to transform them into natural-sounding text. They use natural language processing technology to do this. Depending on the type of tool, it can create complete sentences or entire paragraphs with minimal input from the user.
More advanced AI writing tools also come equipped with features such as AI image generators, auto-complete, and spellcheck, which help users quickly generate well-written texts without manually checking for errors.
Another feature often included in these tools is sentiment analysis which allows them to detect positive or negative sentiment in a given text and suggest corrections accordingly.
These AI writing tools are becoming increasingly popular among professionals due to their ability to save time when creating content for websites, blog posts, presentations, etc.
Even though these tools may still need improvement, they are gradually becoming better at understanding human language and providing helpful feedback for improving written work quality. These advances make them a great way to start creating content quickly while ensuring that it looks professional.
What Can AI Writing Tools Do For Your Business?
AI writing tools can help your business by providing valuable content quickly and accurately. They are efficient in generating:
- SEO-friendly blog posts
- Social media posts
- Ads
- Landing pages
- Emails
- And more
What’s even better is that AI tools can create them tailored to meet your specific needs.
With AI writing tools, you can save time brainstorming ideas as they can come up with tons of potential topics with which you can write. The AI algorithms process the data and create engaging and optimized content for search engines.
The tools also help you reach a wider audience by using personalized language and messages with tones adapted to their needs and preferences. AI writing tools ensure accuracy in the content produced as they use spellchecker and research to guarantee accurate information at all times.
Furthermore, these tools make sure that all written material follows the highest quality standards so that it appeals to both users and search engine bots alike. All this helps boost your website's visibility online, which in turn helps increase traffic, leads, sales, and engagement.
What Are the Benefits of Using An AI Writing Tool?
Here is a list of how AI writing tools can benefit your business.
- Increased Productivity: AI writing tools can automate mundane tasks, such as creating content, curating content, and editing texts. This productivity increase frees time for more critical tasks like strategizing and brainstorming.
- Reduced Cost: Automation through AI writing tools reduces the need for a large workforce to produce quality content quickly. This reduction means businesses can save costs associated with human resources and invest more in HR automation-related tools such as Bambee.
- Accuracy and Efficiency: AI writing tools can process data quickly and accurately, meaning businesses don't have to waste time manually proofreading documents or checking facts. AI can do this faster and more accurately than humans ever could.
- Personalized Content: By using AI writing tools, businesses can tailor their content to fit the preferences of their target audience. The tool can recognize user behavior patterns and generate personalized content that resonates with them to increase engagement.
- Better Search Engine Rankings: AI-driven algorithms help businesses optimize their web pages for search engine optimization (SEO). This optimization makes your website/content appear more easily in search engine rankings, increasing visibility and traffic from potential customers.
- Creative Potential: Although many think of AI as a tool for automation, it also has creative potential when used correctly. For example, some companies use AI-driven natural language processing to create stories or videos that are interesting and engaging for readers/viewers.
- Real-Time Insights: By analyzing customer behavior with AI-driven algorithms, businesses can gain real-time insights into what kind of content works best with their target audience. These insights help them stay ahead of the curve by being able to adjust their strategies quickly based on changes in trends.
- Automated Quality Control: With an AI writing tool, businesses can ensure that all content produced is of high quality without having to spend time manually reviewing each article or post for errors or inconsistencies in grammar or tone of voice.
- Phase-Based Writing Assistance: Many business processes involve numerous steps such as research & review, editing & proofreading, etc., making it difficult for them to keep track of all aspects while creating copy from scratch. But with an AI writing tool, they can access phase-based assistance, which helps them complete each task efficiently without any hassle or oversight due to a lack of experience or resources. The AI writing tool helps by breaking down complex tasks into smaller ones that are easier to manage and track individually increasing efficiency.
As you can see, there are plenty of reasons you should invest in AI writing tools. Next, we’ll look at some of the individual software as a service (SaaS) tools you can purchase for a monthly fee that will help you get the website you need to scale your business.
What Are the Top AI Writing Tools To Write and Scale Your Site?
Check out some of the most popular AI writing tools and see which will work best for your business. Most of the tools you can purchase are SaaS, which means there is no huge upfront cost. You only have to sign up and pick a monthly or yearly payment plan.
Jasper AI
Jasper AI is a powerful writing tool designed to help companies create content that will help them grow and scale their business. The AI-powered platform provides businesses with high-quality, well-researched content written promptly.
Here is why Jasper AI can help your business grow and expand with its content writing capabilities.
- Enables companies to quickly and easily populate their website with SEO-rich articles, blog posts, and more.
- Analyses your website's search engine optimization and leverages its artificial intelligence capabilities to generate unique content tailored to your needs.
- You provide indicated topics or keywords, allowing Jasper AI to research related topics, create an outline, and write the final article or post for you.
- Its artificial intelligence also ensures consistency of style, voice, tone, grammar, punctuation, and overall readability of the generated content.
- You can create social media posts, ads, landing pages, emails, and more with over 50 templates.
Jasper AI offers businesses a comprehensive solution for creating relevant content that can help increase website traffic, rank higher on search engine result pages (SERPs), and effectively reach potential customers.
In addition to generating written content such as blog posts or product descriptions, Jasper AI also helps organizations optimize images used in their websites or social media channels. They offer an image optimization feature that automatically optimizes images according to user preferences (e.g., size) while attempting to preserve the quality of the original image itself so that they look as good as possible when posted on any platform.
Overall, Jasper AI's writing tool provides a powerful solution for organizations looking to quickly generate high-quality content that helps them build relationships with potential customers online while scaling their business simultaneously.
SurferSEO
SurferSEO is an innovative and advanced writing tool that allows companies to create content to help them grow their business quickly. It is a content optimization platform to help users identify opportunities for organic traffic, generate higher-quality content, and boost SEO performance.
This platform allows businesses to optimize their website to reach their desired audience and increase sales. Here are some of its top features.
- An easy-to-use interface with rich features allows users to quickly and efficiently produce quality content.
- Intuitive Content Editor, businesses can create keyword-rich articles, blog posts, or web pages faster than ever.
- It offers a variety of on-page SEO tools, from keyword research and optimization suggestions to competitor analysis and custom reporting.
- Companies can use the data from SurferSEO's tools to develop a more targeted approach for their content production strategy.
- Provides users with access to a library of thousands of high-quality images, videos, infographics, and other digital assets to create content that is sure to engage and educate readers.
Companies using this software can create stronger customer connections through comprehensive storytelling that draws upon different media. It also helps them build brand awareness online and off while providing valuable information about their products or services.
Overall, SurferSEO’s writing tool is a great way for businesses to scale up their content production efforts effectively and efficiently.
Grammarly
Grammarly is an AI-driven writing tool designed to help companies create quality content quickly and efficiently. With Grammarly, businesses can ensure that their website contains accurate and consistent content that helps them grow and scale their business.
The software flags grammar, spelling, and punctuation errors and provides helpful suggestions on improving clarity, conciseness, and tone. Grammarly's advanced features allow users to check for plagiarism in their text and detect potential grammar mistakes like incorrectly used modifiers or unclear pronoun references.
Additionally, the tool has a built-in dictionary so users can quickly look up definitions of words they use in their work. Through its many features, businesses can rest assured that the content on their website is accurate and engaging for readers.
Grammarly also offers integrations with other popular writing tools, such as Google Docs and Microsoft Word, to make editing even more convenient for users. By utilizing this powerful AI-driven writing assistant, businesses can easily create high-quality content to help them reach their goals of growth and scalability.
Copy.ai
Copy.ai is an AI-driven writing tool designed to help businesses populate their website and content with strategically written, high-quality words that will help them reach more customers and grow their business.
The technology helps produce content faster by automating the copywriting process, saving hours of manual effort. It can create content for any business and writing style, from blog posts to product descriptions.
Here’s how Copy.ai can help your business produce content that prioritizes growth:
- Copy.ai provides AI-driven content solutions that help businesses create and enhance their online presence.
- Automated solutions enable companies to quickly generate SEO-heavy blog posts, articles, product descriptions, emails, and more in minutes.
- Uses advanced AI technology to curate high-quality content customized to fit each business's needs.
- Allows users to quickly optimize copy for search engine optimization (SEO), allowing them to reach more potential customers online.
- It gives users access to an extensive library of templates and industry-specific topics, which you can use as a starting point for creating or adapting existing copy.
- With Copy.ai’s unique “pain-agitate-solve” formula, users can generate compelling intros for blog posts that draw readers in with an engaging topic and encourage them to take action or continue reading the post.
- AI writing assistant helps users craft catchy email subject lines and bullet points to capture attention and increase open rates.
- Offers suggestions on optimizing their ad copy for Facebook and Google campaigns to get more clicks and conversions from potential customers.
- Offers comprehensive solutions that enable businesses of any size or industry to quickly populate their websites with content that resonates with customers and potential leads.
You can grow your online presence without sacrificing quality or spending too much time on manual tasks associated with content production.
Quillbot
Quillbot is an invaluable writing tool for companies looking to populate their website with engaging content. Developed by AI experts, Quillbot provides advanced grammar and punctuation checking, plagiarism detection, and summarizer functions to help writers create high-quality content.
- The grammar checker helps ensure that the message of a written piece is supported by good grammar, spelling, or punctuation.
- The plagiarism checker also ensures that all written pieces are original and free from copyrighted material.
- The summarizer tool helps writers refine their work quickly so they can focus on other aspects of their business without having to rewrite it manually.
Beyond these features, Quillbot also has a variety of automated writing styles which you can adjust according to preference and need. They make it easier for businesses to adapt their language level to reach different audiences more effectively.
Using Quillbot's AI-powered technology, businesses can save time while producing higher-quality content that will help them grow their business in the long run. With its advanced features and automated writing styles, Quillbot is an indispensable tool for any company looking to create engaging content and build a more significant online presence.
Final Thoughts
If you have a small business and want to start ranking higher on search engine pages, you must create well-researched, engaging, accurate, SEO-heavy content. One option is to hire blog writers, an agency, freelancers, or a team of writers, which will cost money you don’t have.
The other option is to do it yourself with the help of AI writing tools. For a fraction of the cost, you can get one or more AI writing tools to populate your website with good content that will help you rank higher, get more customers, and bring in more revenue.
Author Bio
Andrew Dunn is a serial business builder with over seven years of experience growing businesses. He is the founder of INDMND.com, providing valuable insights for business owners to leverage technology to 10x their businesses. He is passionate about scaling businesses using SEO and content marketing.