How eCommerce Business Owners Can Use LinkedIn

Published: | By Maja Jevtic

If you're an eCommerce business owner, you know that marketing your products or services online can be challenging. With so much competition, standing out from the crowd can be difficult.

That's where LinkedIn comes in. LinkedIn is a powerful platform that can help you connect with other businesses and professionals in your industry, promoting your products or services to a larger audience.

Here's how eCommerce business owners can use LinkedIn to grow their businesses.

Create your LinkedIn eCommerce page


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You can only actively pursue connections if they can find your profile. To kick off your inbound marketing efforts, you'll need a LinkedIn page where interested parties can learn more about you and make contact.

Develop a captivating homepage that encourages readers to visit your site.

Include your website and social media links on your eCommerce LinkedIn page. Visitors to your profile will better understand who you are and what you provide if you include customer testimonials from happy customers.

Tell us your backstory

Creating a LinkedIn profile for your company allows you to highlight its history, goals, and competitive advantages to a broad audience. Telling a captivating tale about your company can attract more customers and encourage them to spread the word.

Include information about your company's mission, values, founders, and future vision. 

Utilizing LinkedIn Search, you can effectively showcase behind-the-scenes insights into your company's culture, providing a valuable glimpse into the inner workings of your organization.

You can include information about what your employees do for fun, how your company makes a difference, and any charitable initiatives your workers support.

It can also give readers tips on getting the most out of the products and services you offer.

Post relevant content


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If you want to reach a broader audience on LinkedIn, it's important to post relevant, engaging content on your LinkedIn profile. Write articles, create infographics, or post videos that interest other businesses in your industry.

By posting high-quality content, you'll not only attract more followers, but you'll also build trust and credibility with potential customers.

The ability to publish as a company on LinkedIn means you can establish yourself as a go-to resource for your field. At the very least, this is an excellent beginning to earn respect and generate interest.

Furthermore, the material itself may be shared, increasing exposure online and improving brand recognition.

Engage with other users


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In addition to posting content, engaging with other users on LinkedIn is crucial. Like and comment on other users' posts, join groups and participate in discussions, and connect with other businesses in your industry.

The more you interact with others on the platform, the more likely they will notice your business.  And when they do, they're more likely to check out your website and make a purchase.

You can also reach out to other users privately. Contact them personally if someone leaves a comment on your post about a specific issue. It’s a great way to connect with potential customers and forge relationships. If you want to take the conversation to another platform, you can export LinkedIn contacts and add them to your CRM database.

Join LinkedIn groups

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If you're looking for potential customers on LinkedIn, one of the best places to start is with LinkedIn groups. There are groups for almost every industry imaginable, and many are quite active.

By joining relevant groups and participating in discussions, you can get your business in front of people who might not otherwise be aware of it. Just be sure not to be too sales-y.

LinkedIn groups are a great way for businesses of all sizes to connect with their target audience and boost their visibility on the platform. They not only allow you to listen in on the conversations of your target audience but also to strike up meaningful exchanges with individuals, increasing the likelihood of your eventual success in securing their loyalty.

Utilizing LinkedIn ads targeting can further enhance your efforts in reaching the right audience.

Use LinkedIn Ads

Another great way to promote your eCommerce business on LinkedIn is using LinkedIn Ads. LinkedIn Ads allows you to target a specific audience with laser precision, ensuring your ads are seen by people interested in your offer. You can target ads by location, job title, company size, and more. 

Boost your SEO efforts

For online businesses, SEO (search engine optimization) is a must-have for customers to find their products. Increased visibility in search engine results increases the likelihood that potential consumers will find your business on LinkedIn, which is why so many companies maintain an active presence there.


LinkedIn is a powerful platform for businesses of all types—including eCommerce businesses if you're looking for ways to reach a wider audience and promote your products or services online, consider using LinkedIn.

Post relevant content, engage with other users, and use LinkedIn Ads to reach potential customers most likely interested in what you offer. Using these tips, you can grow your eCommerce business on LinkedIn—and beyond!

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