improve conversions

    eCommerce Trends Coming in the Holiday Shopping Season

    With the holiday shopping season right around the corner, online stores and in-person retailers are prepping for a significant shift in purchasing trends. This year comes with many changes in how holiday shopping occurs, from early bird...

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    Top 10 Business Software Needs for A Small Business Owner in 2024

    Small business competition can be fierce, especially when reduced spending and aggressive competitors are the norm.

    *Updated 7/19/2024

    As technology continues to innovate at a faster and faster rate, business leaders like you have to find...

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    How to Use Growth Hacking To Attract and Retain Customers

    The digital market is a tough one, and businesses are hustling to survive. Small businesses are using every trick in the book to hit their goals and bring in more revenue.

    *Updated 7/22/2024

    But the main challenge at hand is customer retention

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    Everything You Should Know About eCommerce PPC Management

    The Pay-Per-Click (PPC) advertising model is still prevalent almost three decades after the launch of the first PPC advertisement space. In 2023, digital ad spending is set to surpass $701 billion globally, and nearly half of that will be...

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    E-Commerce Site Navigation: How To Organize & Optimize for UX

    Running into websites with UI from the early 2000s might cause some of us internal design pain, but this issue is specifically damaging to e-commerce websites.

    *Updated 7/22/2024

    Old trends in UX can cause customers frustration and lead to...

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    The Ultimate Cold Emailing Guide

    Digital marketing is no longer a nice-to-have but a must-have nowadays. The same can be said about email marketing, as each year, it is proven that email campaigns are still a major driver in lead generation, sales, and growing revenue.

    ...

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    CRO for Startups: 8 Email Marketing Tools and Strategies

    Though dozens of other communication methods have sprung up since the advent of the internet, email marketing has always remained a constant.

    *Updated 7/23/2024

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    What Is The Difference Between Regular Websites And eCommerce Websites

    If you're looking to start an online business and are confused about the type of website you should build, look no further–in this article, we'll discuss what eCommerce websites are and how they differ from other types of websites. 

    *Updated...

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    Converting Customers Into Buyers: 5 Effective eCommerce Tips

    According to Shopify, the leading eCommerce platform, the average conversion rate for e-commerce sites is between 2.5% and 3%.

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    The Average Cost Of Customer Acquisition In Ecommerce

    If you’re planning to launch an e-commerce store and are wondering how much it will cost you to acquire new customers, you’re in the right place. Read on to discover how the customer acquisition cost (CAC) is calculated, the average CAC for...

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    6 Ways to Improve Your Instagram Marketing Conversions

    Is your Instagram getting a fair amount of likes and positive engagement but not translating into sales?

    *Updated 7/24/2024

    It’s more common than you think. Effective marketing on any social media channel can be a challenge, and that's why I...

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    How to Build a Social Media Sales Funnel

    Social media platforms gather user interest and behavior data to tailor a unique user experience to each person. The goal is to make users stay on their platforms for longer durations.

    *Updated 9/20/2024

    However, the feature also allows...

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    11 Effective Ways To Reduce Bounce Rates on Your Website

    Knowing the tricks to minimize bounce rates is essential for site owners or content marketers. This means almost half of potential consumers visit your site and click off it before making a meaningful impact, causing you to lose potential...

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    Top 6 Automated Help Desk Software to Boost Agents’ Performance

    If you’re looking for a platform to streamline and automate your customer support operations, you've come to the right place.

    *Updated 7/25/2024

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    Hashtag Campaign: 10 Powerful Tips With Examples

    Hashtags have revolutionized social media marketing, from Twitter to Instagram. Although the hashtag has existed for many years and is formally defined in every marketer's dictionary, many people still need help implementing hashtags on ...

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