improve conversions

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    What is Social SEO, and Why Is It Important for Your Brand?

    Published on 2022-08-19 By Tomasz Niezgoda

    Digital marketing has evolved in the past few years in response to Google’s algorithm updates in certain aspects and the steady rise of the 'content is king' era.

    *Updated 8/8/2024

    Previously, the standard SEO strategy focused on singular...

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    How Do I Optimize a Contact Us Page?

    Published on 2022-08-18 By POWR

    Failing to optimize a Contact Us page is a common mistake people make when building a website. It’s often dismissed as a simple directory or another way for customers to reach the company.

    *Updated 8/8/2024

    And while it does serve as a...

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    Contact Us Page Tips

    Published on 2022-08-17 By POWR

    The Contact Us page of a website is usually an afterthought, often reduced to a static landing page that doesn’t really do anything, which further feeds into the page’s bad reputation.

    *Updated 8/9/2024

    Since site owners don’t pay attention...

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    Sales Videos: What You Need to Know

    Published on 2022-08-16 By Andre Oentoro

    Let’s admit it. We’ve seen enough mediocre cold emails from brands promoting their new products or features, that we hardly notice them anymore. They are mostly the same, nothing eye-catching; bulky descriptions with bullet points and a...

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    What Is The Conversion Optimization Process?

    Published on 2022-08-15 By POWR

    The conversion optimization process is a crucial marketing strategy for building your business. It can improve your conversion rates, create a loyal and satisfied customer base, and take your business to new heights.

    *Updated 8/9/2024

    After...

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    What is Lead Nurturing Content?

    Published on 2022-08-11 By POWR

    A nurturing strategy aims to keep your brand in front of your customers, helping to increase conversion rate in eCommerce and develop excellent relationships!

    *Updated 8/12/2024

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    What Is Conversion In Retail?

    Published on 2022-08-10 By POWR

    Retail stores rely on elaborate metrics to understand their target audience’s preferences. If they can get to the root of that, they can boost sales. 

    *Updated 8/12/2024

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    6 eCommerce Pricing Strategies to Jack up Your Revenue

    Published on 2022-08-10 By Mia Johnson

    In 2020, online shopping accounted for 17.8% of sales worldwide, with anticipation to reach 21% this year. There’s no doubt that eCommerce is experiencing phenomenal growth owing to the great convenience of digital shopping.

    *Updated 8/12/2024

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    4 Crucial Processes to Centralize Your Email Marketing

    Published on 2022-08-09 By Magnus Eriksen

    Email marketing is absolutely vital for modern businesses.

    *Updated 8/13/2024

    With the right email marketing campaign, you can reach your target audience effectively, bring one-time customers back to your store, and announce special deals to...

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    What Is A Nurturing Strategy?

    Published on 2022-08-08 By POWR

    A nurturing strategy uses lead nurturing content to help you increase your overall number of leads, improve customer loyalty, and develop great relationships with your prospects at every step in your sales funnel!

    *Updated 8/13/2024

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    10 Video Production Best Practices to Boost Conversion Rates

    Published on 2022-08-07 By Kevin Payne

    Video marketing remains one of the best ways to attract a targeted audience and get them to convert into paying customers. According to 92% of marketers who participated in a recent Wyzowl State of Video Marketing Survey in 2022, video is an...

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    7 Tips to Overcome the Challenges of Starting an eCommerce Business

    Published on 2022-08-05 By Hazel Raoult

    Many have this misconception that the internet is a friendly territory for those who want to engage in enterprising activities since it is cheaper to create an online shop. It does not require a lot of overhead expenditure. However, the ...

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    What Is A Conversion Rate In Marketing?

    Published on 2022-08-04 By POWR

    If you’ve just started a new online business or you're looking to increase your marketing to customers, then as you jump into learning about digital marketing, you'll often encounter the term "conversion rate."

    *Updated 8/14/2024

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    What Are The Steps Of The Conversion Process?

    Published on 2022-08-03 By POWR

    So you’ve started a business, and you are ready to watch the money roll in from the leads you’ve collected. But how do you transform a pile of names into profit?

    *Updated 8/14/2024

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    Four Key Steps of Conversion Optimization

    Published on 2022-08-01 By Mick Essex

    Digital marketing efforts aim to convert casual internet users into loyal customers. But how do you ensure that you achieve this goal? The answer is conversion optimization. 

    *Updated 8/19/2024

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