Digital marketing has evolved in the past few years in response to Google’s algorithm updates in certain aspects and the steady rise of the 'content is king' era. Previously, the standard SEO strategy focused on singular keywords. Today, SEO...

The Contact Us page of a website is usually an afterthought, often reduced to a static landing page that doesn’t really do anything, which further feeds into the page’s bad reputation. Since site owners don’t pay attention to it, the messages...

Let’s admit it. We’ve seen enough mediocre cold emails from brands promoting their new products or features, that we hardly notice them anymore. They are mostly the same, nothing eye-catching; bulky descriptions with bullet points and a...

The conversion optimization process is a crucial marketing strategy for building your business. It can improve your conversion rates, create a loyal and satisfied customer base, and take your business to new heights. After all, your ultimate...

Retail stores rely on elaborate metrics to understand their target audience’s preferences. If they can get to the root of that, they can boost sales. 

Email marketing is absolutely vital for modern businesses.

With the right email marketing campaign, you can reach your target audience effectively, bring one-time customers back to your store, and announce special deals to your most loyal...

If you’ve just started a new online business or you're looking to increase your marketing to customers, then as you jump into learning about digital marketing, you'll often encounter the term "conversion rate."

So you’ve started a business, and you are ready to watch the money roll in from the leads you’ve collected.

But how do you transform a pile of names into profit?