Email is one of the most widely used communication channels today by digital marketing agencies, but there are still plenty of opportunities to make it even more effective for your business.

Continuing our series of holiday-centered blog posts, today we will examine how you can further prepare your online business for the holidays by utilizing these online holiday strategies and tactics.

These ideas will help you generate sales,...

One of the best things that consumers now have access to would be product reviews. Every consumer who has bought a product from a business can now review what they purchased.

I recently bought a pair of shoes online, and remember being struck by how opposite the top two reviews were. The first was 5 stars and titled ‘Beautiful’. The second was 1 star and titled ‘Buyer Beware’.

However, there were 374 other...

The holidays are a time for family, friends, and festivities. 

SEO - we all hear about it, but what is it? How do you actually do SEO for your website? And why? I'll admit when I first started learning about it, I went deep down the rabbit hole. Here are some important things I've learned along the way.

While most businesses have shifted their focus to customer retention and loyalty — and for good reason — that doesn’t mean we can ignore customer acquisition if we truly want our business to grow.

It goes without saying that while the push to attract new customers is important, gaining your customer’s trust, and being able to convert those customers into tried and true, lifetime patrons is key to increasing sales. Yet, this mission is...