improve conversions

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    eCommerce Marketing Myths, Debunked

    Published on 2021-12-06 By Vaibhav Kakkar

    Starting an online business is not easy. There are plenty of tasks to be done in only so much time. On top of that, many tend to fall into the trap of finding shortcuts to success. This is often a result of misconceptions and myths floating...

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    How To Use The Holiday Season To Increase Your Customer Base?

    Published on 2021-12-04 By Mansi Dhorda

    With holidays just around the corner, businesses are gearing up to increase sales and make the best out of the situation.

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    Why Does B2B Content Marketing Beyond Lead Generation Matter?

    Published on 2021-12-01 By Alexandra Whitt

    There is no denying that content marketing is essential for B2B companies. However, in this regard, another question appears: Are B2B companies exploring all the possibilities that content marketing offers? 

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    Experiential Marketing: Why It's So Effective for eCommerce Businesses

    Published on 2021-11-29 By Shanice Jones

    We live in a digital landscape where traditional online marketing strategies are no longer as effective as they once were. That’s because online shoppers today are less impressed by promises that traditional marketing campaigns deliver and...

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    8 Ways to Increase The Conversion Rate on your Dropshipping Store

    Published on 2021-11-25 By Jessica Fender

    Increasing conversion rates is the next best thing to having content that attracts people to your online store.

    There is no strict recipe for success, but all in all, higher conversion translates to more sales and more profits for you and...

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    Social SEO: What Is It and How Search Boosts your Social Efforts

    Published on 2021-11-18 By Mike Khorev

    Obviously, the term social media is not new to you, and more than likely, neither is SEO. But what about social SEO? What is it? How do I do it? Can social media impacted my SEO? And vice versa. 

    This article will answer all of the above, and...

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    How Is Social Media Changing the Packaging Design & Industry?

    Published on 2021-11-17 By Alice Mackenzie

    An April 2023 market research study showed that over half the world, nearly 60%, use social media regularly. That's close to 5 billion people, which is a staggering number considering that around 20 years ago, it was less than 400 million.

    To...

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    6 Tips On How To Make a Custom Social Media Strategy

    Published on 2021-11-15 By Daniel Bishop

    The impact social media has had on the marketing world over the last decade is undeniable. It has proven time and time again as a powerful tool for connecting with your audience and spreading brand awareness.

    These are all things every...

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    4 Steps to Take to Guarantee Success During the Holidays

    Published on 2021-11-11 By Lee Li

    It’s that time of year again when eCommerce businesses ramp up their marketing in time for Black Friday, Cyber Monday, and the holiday rushes that follow.

    In 2021, Cyber Monday alone resulted in $10.7 billion in spending. This year looks to be...

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    How to Inspire Customers to Create UGC About Your Products

    Published on 2021-11-10 By Shanice Jones

    High-quality User Generated Content (UGC) is the holy grail of social media marketing. Similar to positive product reviews, organic content from your customers can convince potential buyers better than paid advertisements.

    Content from your...

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    9 Ways to Increase Customer Loyalty and Improve Sales

    Published on 2021-11-08 By Burkhard Berger

    Customer loyalty is one of the greatest accomplishments that a business can achieve. Turning a prospect into an advocate of your business by using your retention strategies or loyalty marketing is a great and fulfilling process.

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    How to Attract and Market to a Gen Z Audience

    Published on 2021-11-04 By Shanice Jones

    Especially for older professionals, the behaviors and preferences of Generation Z may seem complex and unpredictable. This can make it challenging for marketers to tailor their campaigns to this demographic and attract customers in a digital...

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    9 Proven and Tested Email Outreach Templates You Can Use Today

    Published on 2021-11-03 By Hanson Cheng

    Outreach is one of the most important parts of link building, but it can also be one of the most time-consuming. 

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    What is Target Marketing? The Good, The Bad, and The Ugly

    Published on 2021-11-01 By Paul Aroloye

    Targeted marketing is a direct way of getting products and services known by the target audience for which they were created; targeted marketing is the top-notch magic trick that every business owner needs.

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    POWR RoundUp: A Busy Summer of Integration and API Updates

    Published on 2021-10-28 By Gaukhar Murzagaliyeva

    It’s officially fall here at our offices and with sweaters and spiced lattes also comes the focus on upcoming holiday events and parties.

    With consumers purchasing more online than ever before we are steadfast in our commitment to giving...

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