Gen C has heightened smartphone, tablet, and computer use among their generation, their families, and are creating unique opportunities for digital marketers. So, who is Gen C and is marketing to them different?
Visibility refers to knowing exactly where the inventory is at every point in the eCommerce supply chain — and how well the parts or products in transit can be tracked in real-time as they move from the manufacturer or supplier to their final...
In simple terms, business analysis is the process of finding solutions to business problems through identifying and understanding information gained from various data sources.
Email is one of the most widely used communication channels today by digital marketing agencies, but there are still plenty of opportunities to make it even more effective for your business.
Continuing our thread of holiday-centered blog posts, today we will look at how you can further prepare your online business for the holidays by utilizing these online holiday strategies and tactics.
These ideas will help you generate sales,...
SMS marketing and Social media ads are great marketing channels to scale your business online and boost conversions.
Online shopping has become very popular across the globe. Did you know the number of digital buyers has reached a vast 2.64 billion in 2023? And this will only continue to increase in 2024.
Marketing across multiple channels is challenging – it takes everything from organic and PPC campaigns, advanced SEO strategies, and harnessing customer data analytics to get it right.
One of the best things that consumers now have access to would be product reviews. Every consumer who has bought a product from a business can now review what they purchased.
Instagram has been around for more than a decade now, and while the app is still meant for sharing photos, developers have since included new features that also make it a suitable platform for e-commerce business owners. Is Instagram...
I recently bought a pair of shoes online, and remember being struck by how opposite the top two reviews were. The first was 5 stars and titled ‘Beautiful’. The second was 1 star and titled ‘Buyer Beware’.
However, there were 374 other...
The holidays are a time for family, friends, and festivities.
Many business owners have not considered Pinterest as a priority social media platform for their business before. In my opinion, if you want to build your brand effectively, it deserves more of your attention.
It isn't as crowded as Facebook...
SEO - we all hear about it, but what is it? How do you actually do SEO for your website? And why? I'll admit when I first started learning about it, I went deep down the rabbit hole. Here are some important things I've learned along the way.
While most businesses have shifted their focus to customer retention and loyalty — and for good reason — that doesn’t mean we can ignore customer acquisition if we truly want our business to grow.
