As a business owner, your main focus should be to convert as many leads as possible to make more sales. But with the increasing competition in the business sector, this can be quite difficult to achieve if you don’t have effective tactics to entice more customers. Fortunately, there are many simple business tactics that you can use to compel more customers to buy your products or services.
For instance, you can use a countdown widget on your website or application to entice your customers to purchase your products or services. The countdown widget creates a sense of urgency, compelling your customers to place their orders as soon as possible. But how do you get a countdown widget, and is there an app to count down days? This article explains everything about countdown widgets.
What Is a Countdown Widget?
A countdown widget is a computer program added to websites and applications to help count down the days to an important occasion like the official launch of a product or service, the end of a discount or offer, the form completion period, etc. You can even have a Facebook countdown widget. A recent survey by Whichtestown showed that adding a countdown widget to your website can increase your revenue by more than 9%.
This widget also does simple jobs like highlighting the time remaining for an important delivery to be made. A 9% increase may seem insignificant to some people. Still, when you consider the number of potential customers visiting your site daily, you’ll realize the significant difference that a 9% increase can make to your revenue. The study also revealed that a countdown widget improves form completion time and sales.
By creating a sense of urgency, this widget compels your customers to place their orders immediately for fear of missing out. It also creates scarcity, forcing customers to place orders before the products run out. Scarcity is an effective marketing tool because it attracts more buyers.
With a countdown widget, you can easily influence the mindset of your customers by making them believe that you’re running out of essential products. Although this trick sounds strange, it’s quite effective in improving sales. Products in short supply are likely to attract more buyers than readily available products.
Even well-established enterprises use the scarcity tactic to drive more sales. For instance, Amazon, the leading online marketplace, appears to have mastered this trick. You, too, can increase your conversion rate by adding a countdown widget to your site.
How to Add a Countdown Widget to Your Site
As noted above, a countdown widget has many applications on the web, but the most common one is the countdown to a product or service launch. Alternative uses of a countdown widget on the web include highlighting upcoming discounts, limited offers, workshops, etc. If you wish to add a countdown widget to your website or Facebook page, there’s a simple and cost-effective way to do so, even if you’re not a coder.
With a free countdown timer plugin from POWR, you can easily build a professional countdown widget for your website or Facebook page without a code. This plugin lets you integrate your site with a specialized countdown widget to help your customers to count down to important dates or events so that they don’t miss out.
This plugin allows your website to count down to a specific date, thus creating a sense of urgency. Consequently, your conversions will increase, and your bounce rate will decrease by at least 20%. The countdown timer will motivate your customers to learn more about the upcoming event and compel them to purchase before the time runs out.
This POWR plugin enables your countdown widget to display messages during the countdown, and when it reaches zero, it informs your customers that the countdown is over. It also features custom layouts designed to help you display your countdown timer as a fixed banner at the top or bottom of the site, but you can embed it anywhere else on your site.
This free countdown timer plugin comes in various easy-to-use templates that are fully customizable. It also offers a wide range of engaging animations to keep your customers engaged as they try to understand the unique animation styles. With POWR’s plugin, you can display the countdown in seconds, minutes, hours, days, weeks, months, or years. Furthermore, it’s compatible with all web-building platforms, including WordPress, Weebly, Wix, Shopify, and more.