Small business competition can be fierce, especially when reduced spending and aggressive competitors are the norm. As technology continues to innovate at a faster and faster rate, business leaders like you have to find innovative ways to stay...

Strong brand perception is the core driver of growth and profit for your business. Without it, customers will struggle to pick you out from a crowd of your competitors, and you could lose out on sales and recognition. 

Digital marketing has evolved in the past few years in response to Google’s algorithm updates in certain aspects and the steady rise of the 'content is king' era. Previously, the standard SEO strategy focused on singular keywords. Today, SEO...

TikTok is one of the fastest-growing social media apps in the world – and not just among teens. The app has an incredible impact on the modern world's culture, and brands are taking notice.

If you’re running a business, you need to reach your customers through the channels they use the most. In previous decades, traditional media (TV, radio, and print) dominated the marketing landscape, but customers now use mobile devices to...

You’d rather patronize a business if a friend or a family member recommends it. right? Social proof works the same way – a brand is more credible when someone you personally know has tried it and likes it.

As a business owner, you probably realize that LinkedIn is a powerful tool for sales prospecting, but do you know how to use it to its fullest potential?

Are you thinking about using public relations (PR) as part of your eCommerce marketing strategy but are unsure about the benefits? If so, you've come to the right place.