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    Reaching Gen C: Marketing to a New Generation of Consumers

    Published on 2021-10-28 By Lee Li

    Gen C has heightened smartphone, tablet, and computer use among their generation, their families, and are creating unique opportunities for digital marketers. So, who is Gen C and is marketing to them different? 

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    SMS Marketing vs. Social Media Ads: Which One Should You Choose?

    Published on 2021-10-14 By Hanson Cheng

    SMS marketing and Social media ads are great marketing channels to scale your business online and boost conversions.

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    7 Steps to Plan Your Instagram Holiday Marketing Strategy

    Published on 2021-09-28 By Kevin Payne

    Instagram has been around for more than a decade now, and while the app is still meant for sharing photos, developers have since included new features that also make it a suitable platform for e-commerce business owners. Is Instagram...

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    POWR Social Feed Makes Connecting to Instagram A Breeze

    Published on 2021-09-16 By Emilie Murphy

    POWR Social Feed now has an easier option for connecting to your business’s Instagram account! The additional option for connecting to Instagram uses Instagram’s Basic Display API - meaning that you can connect any personal or business account...

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    8 Pinterest Marketing Tips For Small Businesses

    Published on 2021-08-16 By Jan Kuzel

    Many business owners have not considered Pinterest as a priority social media platform for their business before. In my opinion, if you want to build your brand effectively, it deserves more of your attention.

    It isn't as crowded as Facebook...

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    Ecommerce Websites: What is Visual Identity and Why Does it Matter?

    Published on 2021-06-04 By Sophie Spivack

    Choosing what to wear each day or how we do our hair are all decisions that create your own unique look and affect the way in which others perceive you. The same simple concept goes for your eCommerce website.

    Building a brand that is cohesive...

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