Facebook has become a powerful channel for both socializing and marketing purposes. Recent studies have shown that about 91% of B2B and 96% of B2C vendors are currently using Facebook for promoting and selling their products and services....

Social media has become an integral part of any successful business because it helps entrepreneurs to connect directly with their target customers.

However, not all your target customers are aware of your social media pages like Instagram,...

Social media has become an inexpensive way for business owners to promote their brands to a global audience. As a business owner, you don’t have to spend thousands of dollars on mainstream media advertisements. You just need to create...

Starting an online business is not easy. There are plenty of tasks to be done in only so much time. On top of that, many tend to fall into the trap of finding shortcuts to success. This is often a result of misconceptions and myths floating in...

The impact social media has had on the marketing world over the last decade is undeniable. It has proven time and time again as a powerful tool for connecting with your audience and spreading brand awareness.

These are all things every...

Gen C has heightened smartphone, tablet, and computer use among their generation, their families, and are creating unique opportunities for digital marketers. So, who is Gen C and is marketing to them different?