Digital marketing is a set of strategies to promote businesses and their products via digital platforms, like websites, social media, email, and more. It's not a "nice to have" anymore — it's a "must-have" in your business arsenal. Why?
Because it enables your business to reach a broader, more targeted audience in real time. It helps craft a personalized customer journey, fosters stronger relationships, and drives growth and profitability.
But to successfully navigate the digital terrain, you need the correct set of tools.
Charting your path in digital marketing can feel like a daunting task. So, here's a list of digital marketing tools tailored to assist you — regardless of your goals.
Best of all, we've included free and freemium tools for those mindful of budget constraints.
In this article:
- SEO Tools
- Social Media Management Tools
- Email Marketing Tools
- Content Creation and Management Tools
- Analytics and Reporting Tools
Best SEO Tools
- SEMrush
- Ahrefs
- Google Analytics
SEO tools help you understand what people are searching for online, how to structure your website for search engines, and more.
Here are some great options for SEO tools:
SEMrush
SEMrush is a robust digital marketing tool that elevates your SEO game. It's your go-to resource for keyword research, backlink analysis, position tracking, and more — a vital ally in crafting digital growth strategies.
As one of the best SEO agency software options, SEMrush gives agencies the insights they need to optimize campaigns effectively.
Why SEMrush?
- Conduct keyword research, backlink analysis, SEO audits, and track SERP rankings.
- Discover new topics, create SEO-friendly content, and monitor brand mentions.
- Identify keyword and backlink gaps and track competitors' SEO performance.
- Understand search intent, build content outlines, and research topics.
- Manage PPC campaigns and optimize ads.
- Schedule content and analyze performance metrics.
Price: 7-day free trial; paid plans available.
Ahrefs
Ahrefs is a comprehensive SEO suite that facilitates link building, competitor analysis, site audits, and keyword research. Its extensive data index makes it a premier SEO tool for marketers.
Ahrefs serves SEO professionals, bloggers, content marketers, eCommerce sites, content marketing agencies, SaaS companies, and more.
Why Ahrefs?
- Optimize your site and conduct detailed audits.
- Analyze competitors and gain insights into their strategies.
- Perform comprehensive keyword research.
- Discover industry-specific content ideas.
- Track your website rankings.
Price: 7-day trial for $7, then four pricing tiers available.
Google Analytics
Google Analytics is essential for businesses seeking data-driven insights. It simplifies website traffic tracking and provides reports on user behavior and marketing effectiveness.
Why Google Analytics?
- Automated data collection
- Custom report generation
- Integration with Google Ads
- Site search tracking
- Bounce rate review
- Audience demographic insights
- Identify the best social platforms for your business
Price: Free.
Best Social Media Management Tools
- Social Cat
- SocialPilot
- Hootsuite
- Sprout Social
- Agora Pulse
- Sendible
- Plann
Mastering social media management is vital in digital marketing, and having the right tools makes it easier.
Social Cat
Social Cat connects brands with micro-influencers for authentic campaigns without manual outreach. It simplifies influencer discovery and management.
Why Social Cat?
- Effortless influencer matching
- Simplified outreach (no cold DMs)
- Campaign tracking and management
- No long-term contracts
Price: Free trial; plans start at $99/month.
SocialPilot
SocialPilot is an AI-powered tool for post creation, scheduling, and analytics, used by over 12,000 customers.
Why SocialPilot?
- AI Assistant for multilingual post generation
- Manage multiple accounts easily
- Watermark images
- Integrate with Slack, Google Drive, and Dropbox
- Access detailed analytics and reports
- Schedule Instagram posts, reels, and stories
- Collaborate with teams and clients
Price: From $30/month with a 14-day free trial (includes 500 AI credits).
Hootsuite
Hootsuite is one of the largest social management platforms, used by 18M+ users, including Fortune 1000 companies.
Why Hootsuite?
- Manage multiple accounts
- Connect with 35+ networks
- Bulk schedule posts
- Curate content and track analytics
- Run social ads
Price: From $99/month with a 30-day free trial.
Sprout Social
Sprout Social combines social management with CRM functionality, helping brands nurture relationships.
Why Sprout Social?
- Full customer profiles
- Scheduling and monitoring tools
- Advanced analytics and reports
Price: From $89/user/month, with a 30-day free trial.
Agora Pulse
Agora Pulse offers scheduling, analytics, and competitor analysis at an affordable rate.
Why Agora Pulse?
- Competitor insights
- Social listening
- Standard scheduling and reporting
Price: Free plan available; paid from $99/month.
Sendible
Sendible caters to digital agencies, providing white-label dashboards and automation.
Why Sendible?
- Custom dashboards
- Automation tools
- Canva and YouTube integrations
Price: From $29/month with a 14-day trial.
Plann
Plann helps social entrepreneurs and influencers manage content calendars and brand aesthetics.
Why Plann?
- Visual post-scheduling
- Content calendar and hashtag management
- Analytics and collaboration tools
- Mobile-friendly
Price: Free 7-day trial; plans start at $12.50/month.
Best Email Marketing Tools
- HubSpot
- Moosend
- Mailchimp
- Mailtrap
- Salesmate
Email remains one of the highest ROI channels for businesses. Email marketing tools make it easy to manage lists, design campaigns, and analyze results.
HubSpot
HubSpot is a robust platform combining CRM, social media, blogging, and email tools. It even supports lead forms.
Why HubSpot?
- All-in-one marketing suite
- Email deliverability tracking
- Pay only for active contacts
- Lead tracking and analytics
- Extensive training resources
Price: Free 14-day trial, then from $45/month.
Moosend
Moosend is a budget-friendly email tool popular with startups. It integrates with POWR Popup.
Why Moosend?
- Among the lowest-cost plans
- Pay-per-send flexibility
- Template library and customization options
Price: From $9/month.
Mailchimp
Mailchimp is known for its user-friendly email builder and broad integrations.
Why Mailchimp?
- Free plan for up to 500 contacts
- Easy campaign creation and reporting
- Integrates with hundreds of apps
Price: Free plan; paid from $13/month.
Mailtrap
Mailtrap is an all-in-one platform for testing and sending email campaigns with analytics and segmentation.
Why Mailtrap?
- High deliverability rates
- Visual analytics dashboards
- Safe email testing environment
- Responsive support team
Salesmate
Salesmate is a CRM and email marketing platform that streamlines outreach and campaign automation.
Why Salesmate?
- Automation tools for email campaigns
- Integrations for cohesive marketing
- Personalization and segmentation
- In-depth analytics
- Excellent onboarding and support
Price: 15-day trial; plans start at $23/user/month.
Best Content Creation and Management Tools
- Picsart
- Paraphrasingtool
- ChatGPT
- Grammarly
- Hemingway App
Content drives engagement and conversion. Using the right tools ensures your messaging is clear, visually appealing, and optimized for readers.
You can also enhance performance tracking with visitor management software.
Picsart
Picsart is a versatile photo and video editor offering templates, filters, and creative effects — ideal for social media visuals and professional designs.
Paraphrasingtool
Paraphrasingtool is ideal for rewriting existing text into fresh, plagiarism-free content. It helps refine tone, clarity, and flow while preserving original meaning — a must for content marketers and writers looking to save time.
Why Paraphrasingtool?
- Rewrites text quickly and accurately
- Supports multiple writing tones
- Built-in plagiarism checker
- Ideal for blog and SEO copy optimization
Price: Free basic version; paid plans start at $7/month.
ChatGPT
ChatGPT is a generative AI assistant capable of writing blogs, emails, and social media posts, or even assisting with ideation and editing.
Why ChatGPT?
- Generates ideas, outlines, and full drafts instantly
- Helps with keyword suggestions and topic clustering
- Enhances productivity for small business teams
- Provides conversational, SEO-friendly copy
Price: Free basic model; ChatGPT Plus at $20/month.
Grammarly
Grammarly ensures your content is polished and professional. It corrects grammar, punctuation, tone, and clarity in real time.
Why Grammarly?
- Detects grammar and punctuation errors
- Adjusts tone and writing style automatically
- Offers plagiarism detection
- Integrates with email clients, browsers, and document editors
Price: Free version available; Premium starts at $12/month.
Hemingway App
Hemingway Editor helps you simplify your writing and make it more readable. It’s perfect for marketers who want concise, impactful messaging.
Why Hemingway App?
- Highlights overly complex sentences
- Scores readability in real time
- Encourages concise, direct writing
- Works both online and offline
Price: Free online editor; desktop version available for $19.99.
Best Analytics and Reporting Tools
- Google Data Studio
- Hotjar
- Mixpanel
- HubSpot Analytics
- Sprinklr
Analytics and reporting tools help you track, measure, and optimize marketing performance. They turn raw data into actionable insights for better decision-making.
Google Data Studio
Google Data Studio (now Looker Studio) helps you visualize data from multiple sources like Google Analytics, Ads, and Sheets — all in one dashboard.
Why Google Data Studio?
- Free and easy to use
- Customizable visual reports
- Connects seamlessly to all Google products
- Enables data sharing and collaboration
Price: Free.
Hotjar
Hotjar offers heatmaps, recordings, and surveys to show how visitors interact with your website, helping you optimize UX and conversions.
Why Hotjar?
- Visual heatmaps of user activity
- Record real visitor sessions
- Gather feedback through polls and surveys
- Identify friction points in your site journey
Price: Free plan available; paid from $39/month.
Mixpanel
Mixpanel provides deep insights into user behavior and engagement for websites and apps, helping you understand product performance over time.
Why Mixpanel?
- Track events and user interactions
- Build retention and funnel reports
- Segment users for better insights
- Integrate with data warehouses and CRMs
Price: Free tier available; paid plans start at $25/month.
HubSpot Analytics
HubSpot Analytics tracks your full marketing funnel — from leads to conversions — in one intuitive dashboard.
Why HubSpot Analytics?
- Connects to CRM and email marketing
- Tracks lead sources and campaign ROI
- Customizable dashboards for teams
- Works seamlessly with HubSpot tools
Price: Included with HubSpot Marketing Hub (from $45/month).
Sprinklr
Sprinklr is an enterprise-grade platform that consolidates social media, advertising, and customer insights into one analytics suite.
Why Sprinklr?
- Manage social listening and engagement
- Track omnichannel analytics
- Automate reporting across platforms
- Optimize ad performance with AI insights
Price: Custom pricing available upon request.
Final Thoughts
Digital marketing continues to evolve, but one constant remains: having the right tools can make or break your strategy.
From SEO optimization to social media management and email automation, these tools empower businesses to reach their audience effectively, measure results, and grow sustainably.
Experiment with free versions, test features, and find the mix that best aligns with your goals. Whether you're a solopreneur or a growing business, there’s a toolset here to elevate your digital presence.
