Digital marketing has evolved in the past few years in response to Google’s algorithm updates in certain aspects and the steady rise of the 'content is king' era. Previously, the standard SEO strategy focused on singular keywords. Today, SEO...

TikTok is one of the fastest-growing social media apps in the world – and not just among teens. The app has an incredible impact on the modern world's culture, and brands are taking notice.

If you’re running a business, you need to reach your customers through the channels they use the most.

In previous decades, traditional media (TV, radio, and print) dominated the marketing landscape, but customers now use mobile devices to...

You’d rather patronize a business if a friend or a family member recommends it. right? Social proof works the same way – a brand is more credible when someone you personally know has tried it and likes it.

As a business owner, you probably realize that LinkedIn is a powerful tool for sales prospecting, but do you know how to use it to its fullest potential?

Are you thinking about using public relations (PR) as part of your eCommerce marketing strategy but are unsure about the benefits? If so, you've come to the right place. 

Instagram has a great Stories feature called Countdown. It's super simple, with the caveat that it's limited to twenty-four-hour Stories and not something you can use elsewhere.

Thanks to video content gaining more and more popularity in the digital world, new marketing opportunities are arising.

Social media platforms, be it Instagram, Twitter, YouTube, or Facebook, are now the hub of marketing. But why is Facebook considered the best among all when it comes to marketing paid ads? 

E-Commerce has experienced remarkable growth and change over the past few years - especially after the Covid-19 pandemic changed online shopping behavior forever. Those who considered building their eCommerce brand awareness beforehand saw it...

Your eCommerce business may be just one out of a million others. So, when you are faced with the disadvantage of stifling competition, how do you make your business stand out?

If you're looking for a cheap but powerful way to create content and drive traffic to your site, it's hard to beat user-generated content.