eCommerce businesses are responsible for billions of dollars in ad revenue annually, trying to drive traffic to their website or online store.

And yet, the conversion rate for eCommerce businesses remains relatively low, often between 1.75%...

Word-of-mouth is a powerful marketing tool that helps spread the word about your product or service. It leads to increasing the number of sales and business growth.

Do you ever think about why a good landing page is vital for your website?

The landing page is more than a page where you land after following a link. The website landing page has a significant role. It converts website visitors into...

A contact page is a fundamental element of a WordPress website.

Although it’s tempting to slap together a quick solution, taking time to build a proper contact page is essential–especially for B2B sites where 44% of consumers say they abandon...

A contact form is a web-based form you can find published on many websites. Any web visitor can fill out the form and submit it to send a message to the website owner.

Contact forms typically trigger email response messages to your inbox,...

You’ve probably filled out a contact form to receive a callback from a company, sign up for a newsletter from a reputable brand, or get a handy promo code. Unfortunately, contact forms can be frustrating. 

The world of cryptocurrency is still new, and not everyone is even aware of it. However, this growing phenomenon is already making a splash, especially in the small business realm.

Over the last few years, digital currency has slowly been...

There is no exact science for measuring conversion rates, so it is challenging to answer explicitly what good conversion rates are. They vary tremendously between businesses, sectors, and industries. For example, in some sectors, a conversion...

Online forms must be designed with care and attention. Fully optimized forms can increase lead conversion rate success. In turn, a better conversion rate can help a business improve the quality and amount of data collected from customers. 

If you’re looking for ways to increase your eCommerce sales, you’ve come to the right place. 

A gasoline-powered car needs motor oil to keep the engine running smoothly.

Bundling and unbundling is a business strategy that business owners can use to increase the perceived value they provide to their customers.

Bundling is when a company offers a package deal of products or services, and unbundling is when a...