Customer loyalty is the holy grail of business because nothing drives future investments like customers who are loyal to you. Loyal customers are less price-sensitive, spend more, and tell their friends about your business.

2021 has seen a shift in customer service support toward digital channels.

Businesses had to quickly develop new ways to deliver excellent client experience. Today, even those who were just considering the possibility of going digital have...

Hey there POWR Heroes!We have some exciting news to share with you!

Over the last six months, we’ve spent significant time bringing POWR Popup plugin into the future with beautifully designed features and updates that will help you get more...

So, you’ve collected leads on your website. Now what? 

Every business has to keep track of metrics to measure success and ensure growth. In other words, metrics serve as measurements for the health of a business.

Are you a small business owner or an entrepreneur just starting off? 

Starting an online business is not easy. There are plenty of tasks to be done in only so much time. On top of that, many tend to fall into the trap of finding shortcuts to success. This is often a result of misconceptions and myths floating...

With holidays just around the corner, businesses are gearing up to increase sales and make the best out of the situation.

There is no denying that content marketing is essential for B2B companies. However, in this regard, another question appears: Are B2B companies exploring all the possibilities that content marketing offers? 

We live in a digital landscape where traditional online marketing strategies are no longer as effective as they once were. That’s because online shoppers today are less impressed by promises that traditional marketing campaigns deliver and...

Increasing conversion rates is the next best thing to having content that attracts people to your online store.

There is no strict recipe for success, but all in all, higher conversion translates to more sales and more profits for you and...